FRLI (Frelii) Moat Score: 0/10 (As of Aug. 08, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

What is Frelii Moat Score?

Frelii has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

Frelii has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Frelii might have No Moat - No discernible moat.

Frelii  (OTCPK:FRLI) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Frelii Moat Score Related Terms

Frelii Business Description

Address 2701 North Thanksgiving Way, Suite 100, Lehi, UT, USA, 84043
Frelii Inc is a United States-based company engaged in offering web-based subscription service providing personalized nutrition and wellness plans on user's genetic data. It provides an artificial intelligence-based algorithm which generates accurate and valuable insight about individual health risks. The company's algorithm, through a web-based questionnaire, and upload of the user's raw genetic data identifies areas of potential health risk and generates a preventative action plan. The plan includes a personalized nutrition and fitness plan, and nutritional supplement recommendations. In addition, the company also offers nutritional and vitamin supplements. Its product portfolio includes KDIR, BLDB tonic, Keotone-Cocoa, CTV, and others.