Amer Sports (HAM:483) Moat Score: 5/10 (As of Sep. 18, 2026)

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HAM:483 Amer Sports Inc HAM:483
68 GF Score
Price €23.20
GF Value €30.79
! 1 Warning Sign
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What is Amer Sports Moat Score?

Amer Sports HAM:483 +0.87% 68 Moat Score is 5 as of Sep. 18, 2026. GuruFocus rates HAM:483 with a GF Score™ of 68/100 and a GF Value™ of €30.79. The stock has 1 warning sign investors should review. Among 866 Travel & Leisure companies, Amer Sports ranks better than 93.76% on this metric.

Amer Sports has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Amer Sports has Narrow Moat: Amer Sports Inc benefits from strong brand strength and customer loyalty in the sports equipment market. While it has some economies of scale, it lacks significant network effects or regulatory barriers.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Amer Sports might have Narrow Moat - Solid narrow moat.

Amer Sports  (HAM:483) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Amer Sports Moat Score Related Terms

HAM:483 vs : Moat Score Comparison

For the Leisure subindustry, Amer Sports's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Amer Sports Moat Score vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Amer Sports's Moat Score distribution charts can be found below:

* The bar in red indicates where Amer Sports's Moat Score falls into.


HAM:483
68GF Score
Amer Sports Inc HAM:483
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Amer Sports (HAM:483) has a Moat Score of 5 as of Sep. 18, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Amer Sports ranks #54 out of 866 companies in the Travel & Leisure industry, placing it in the top 6.2%.
Is Amer Sports' Moat Score too high?
Amer Sports' current Moat Score is 5. Based on the distribution chart, Amer Sports ranks #54 out of 866 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Amer Sports has a GF Score™ of 68/100, reflecting its overall financial health beyond just this single metric.
How does Amer Sports' Moat Score compare to ?
According to the Travel & Leisure industry distribution chart, Amer Sports ranks #54 out of 866 companies for Moat Score. This places Amer Sports in the top 6% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Travel & Leisure company?
A good Moat Score depends on the Travel & Leisure industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Amer Sports's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Amer Sports stock overvalued right now?
Amer Sports (HAM:483) has a current Moat Score of 5. The stock's GF Value™ is €30.79, compared to a current price of €23.20 — trading 24.7% below its estimated fair value. The current Moat Score is 5. Amer Sports' overall GF Score™ is 68/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Amer Sports (HAM:483), the current Moat Score is 5 as of Sep. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Amer Sports (HAM:483) Overvalued in 2026?

Based on GuruFocus' analysis, Amer Sports stock appears to be undervalued. The current stock price of €23.20 is trading 24.7% below its estimated GF Value™ of €30.79.

Key valuation signals for HAM:483:

  • Moat Score: 5
  • GF Value™: €30.79 vs. price of €23.20 (24.7% below fair value)
  • GF Score™: 68/100 with 1 warning sign

No single metric tells the full story. See the HAM:483 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Amer Sports Business Description

Comparable Companies
Other Exchanges AS:USAASN:Mexico
Address Siltasaarenkatu 8-10, Helsinki, FIN, 00530
Amer Sports manages a diverse portfolio of 10 outdoor and action sports brands that collectively generated revenue of $6.6 billion in 2025. Although primarily owned by the Chinese conglomerate Anta Sports, Amer operates with a degree of autonomy. In its rapidly expanding China business, the company is subject to closer oversight, but it manages its operations outside of China with relative independence. In 2025, the firm generated 32% of its revenue from the Americas, 28% from Europe, the Middle East, and Africa, 28% from China, and 12% from the Asia-Pacific, excluding China.
68GF Score

Get the complete analysis for HAM:483

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€23.20
Price
€30.79
GF Value