Burberry Group (LSE:BRBY) Moat Score: 6/10 (As of Jul. 20, 2026)

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LSE:BRBY Burberry Group PLC LSE:BRBY
76 GF Score
Price £10.49
GF Value £10.99
Valuation Fairly Valued
! 6 Warning Signs
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What is Burberry Group Moat Score?

Burberry Group LSE:BRBY -6.38% 76 Moat Score is 6 as of Jul. 20, 2026. GuruFocus rates LSE:BRBY with a GF Score™ of 76/100 and a GF Value™ of £10.99 (Fairly Valued). The stock has 6 warning signs investors should review. Among 1,119 Retail - Cyclical companies, Burberry Group ranks better than 97.86% on this metric.

Burberry Group has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Burberry Group has Narrow Moat: Burberry Group PLC has strong brand strength and customer loyalty in the luxury fashion industry. While it benefits from some pricing power and a superior distribution network, it lacks the durable cost advantages and regulatory barriers needed for a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Burberry Group might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Burberry Group  (LSE:BRBY) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Burberry Group Moat Score Related Terms

LSE:BRBY vs TPR, SIG, CPRI: Moat Score Comparison

For the Luxury Goods subindustry, Burberry Group's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Burberry Group Moat Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Burberry Group's Moat Score distribution charts can be found below:

* The bar in red indicates where Burberry Group's Moat Score falls into.


LSE:BRBY
76GF Score
Burberry Group PLC LSE:BRBY
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
Burberry Group (LSE:BRBY) has a Moat Score of 6 as of Jul. 20, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Burberry Group ranks #24 out of 1119 companies in the Retail - Cyclical industry, placing it in the top 2.1%.
Is Burberry Group's Moat Score too high?
Burberry Group's current Moat Score is 6. Based on the distribution chart, Burberry Group ranks #24 out of 1119 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Burberry Group has a GF Score™ of 76/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Burberry Group's Moat Score compare to TPR and SIG?
According to the Retail - Cyclical industry distribution chart, Burberry Group ranks #24 out of 1119 companies for Moat Score. This places Burberry Group in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Retail - Cyclical company?
A good Moat Score depends on the Retail - Cyclical industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Burberry Group's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Burberry Group stock overvalued right now?
Based on GuruFocus' analysis, Burberry Group (LSE:BRBY) is currently considered Fairly Valued. The stock's GF Value™ is £10.99, compared to a current price of £10.49 — trading 4.5% below its estimated fair value. The current Moat Score is 6. Burberry Group's overall GF Score™ is 76/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Burberry Group (LSE:BRBY), the current Moat Score is 6 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Burberry Group (LSE:BRBY) Overvalued in 2026?

Based on GuruFocus' analysis, Burberry Group stock appears to be undervalued. The current stock price of £10.49 is trading 4.5% below its estimated GF Value™ of £10.99. GuruFocus considers Burberry Group to be Fairly Valued.

Key valuation signals for LSE:BRBY:

  • Moat Score: 6
  • GF Value™: £10.99 vs. price of £10.49 (4.5% below fair value)
  • GF Score™: 76/100 with 6 warning signs

No single metric tells the full story. See the LSE:BRBY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Burberry Group Business Description

Address Horseferry Road, Horseferry House, Westminster, London, GBR, SW1P 2AW
Burberry, a British luxury monobrand that is more than 160 years old, is best known for its outerwear and signature plaid scarves. It has a global presence, with 35% of revenue generated in Europe, 43% in Asia, and 22% in North America. Apparel contributes over 60% of sales.
76GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£10.49
Price
£10.99
GF Value