Kontoor Brands (STU:3KO) Moat Score: 4/10 (As of Jul. 29, 2026)

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STU:3KO Kontoor Brands Inc STU:3KO
73 GF Score
Price €77.04
GF Value €63.42
Valuation Modestly Overvalued
! 5 Warning Signs
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What is Kontoor Brands Moat Score?

Kontoor Brands STU:3KO +2.42% 73 Moat Score is 4 as of Jul. 29, 2026. GuruFocus rates STU:3KO with a GF Score™ of 73/100 and a GF Value™ of €63.42 (Modestly Overvalued). The stock has 5 warning signs investors should review. Among 1,144 Manufacturing - Apparel & Accessories companies, Kontoor Brands ranks better than 96.85% on this metric.

Kontoor Brands has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Kontoor Brands has Narrow Moat: Kontoor Brands Inc has a discernible but modest moat, primarily due to its brand strength in the apparel industry. However, it faces intense competition and lacks significant cost advantages or regulatory barriers, limiting its competitive edge.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Kontoor Brands might have Narrow Moat - Discernible but modest moat.

Kontoor Brands  (STU:3KO) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Kontoor Brands Moat Score Related Terms

STU:3KO vs ZGN, PVH, COLM: Moat Score Comparison

For the Apparel Manufacturing subindustry, Kontoor Brands's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Kontoor Brands Moat Score vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Kontoor Brands's Moat Score distribution charts can be found below:

* The bar in red indicates where Kontoor Brands's Moat Score falls into.


STU:3KO
73GF Score
Kontoor Brands Inc STU:3KO
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Kontoor Brands (STU:3KO) has a Moat Score of 4 as of Jul. 29, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Kontoor Brands ranks #36 out of 1144 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 3.1%.
Is Kontoor Brands' Moat Score too high?
Kontoor Brands' current Moat Score is 4. Based on the distribution chart, Kontoor Brands ranks #36 out of 1144 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Kontoor Brands has a GF Score™ of 73/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Kontoor Brands' Moat Score compare to ZGN and PVH?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Kontoor Brands ranks #36 out of 1144 companies for Moat Score. This places Kontoor Brands in the top 3% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Manufacturing - Apparel & Accessories company?
A good Moat Score depends on the Manufacturing - Apparel & Accessories industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Kontoor Brands's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Kontoor Brands stock overvalued right now?
Based on GuruFocus' analysis, Kontoor Brands (STU:3KO) is currently considered Modestly Overvalued. The stock's GF Value™ is €63.42, compared to a current price of €77.04 — trading 21.5% above its estimated fair value. The current Moat Score is 4. Kontoor Brands' overall GF Score™ is 73/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Kontoor Brands (STU:3KO), the current Moat Score is 4 as of Jul. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Kontoor Brands (STU:3KO) Overvalued in 2026?

Based on GuruFocus' analysis, Kontoor Brands stock appears to be overvalued. The current stock price of €77.04 is trading 21.5% above its estimated GF Value™ of €63.42. GuruFocus considers Kontoor Brands to be Modestly Overvalued.

Key valuation signals for STU:3KO:

  • Moat Score: 4
  • GF Value™: €63.42 vs. price of €77.04 (21.5% above fair value)
  • GF Score™: 73/100 with 5 warning signs

No single metric tells the full story. See the STU:3KO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Kontoor Brands Business Description

Other Exchanges KTB:USA
Address 400 N. Elm Street, Greensboro, NC, USA, 27401
Kontoor Brands Inc is a lifestyle apparel company. It designs, manufactures, procures, sells, and licenses apparel, footwear, and accessories, mainly under the brand names Wrangler, Lee, Helly Hansen, and a few other brands. The company also licenses the use of its brands in certain regions. Its products are sold through wholesale and direct-to-consumer channels in the United States (its key revenue-generating market) and internationally, mainly in Europe, Middle East and Africa (EMEA), Asia-Pacific (APAC), and Non-U.S. Americas regions. The company's three reportable segments are Wrangler, Lee, and Helly Hansen. The majority of its revenue is generated from the Wrangler segment, which offers denim, apparel, footwear, and accessories through Wrangler and various sub-brands.
73GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€77.04
Price
€63.42
GF Value