Publicis Groupe (CHIX:PUBP) Beneish M-Score: -2.64 (As of Jun. 25, 2026)


CHIX:PUBP Publicis Groupe SA CHIX:PUBP
77 GF Score
Price €86.80
GF Value €91.18
Valuation Fairly Valued
! 4 Warning Signs
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What is Publicis Groupe Beneish M-Score?

Publicis Groupe CHIX:PUBP -1.94% 77 Beneish M-Score is -2.64 as of Jun. 25, 2026. GuruFocus rates CHIX:PUBP with a GF Score™ of 77/100 and a GF Value™ of €91.18 (Fairly Valued). The stock has 4 warning signs investors should review. Among 989 Media - Diversified companies, Publicis Groupe ranks better than 53.59% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.64 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Publicis Groupe's Beneish M-Score or its related term are showing as below:

CHIX:PUBp' s Beneish M-Score Range Over the Past 10 Years
Min: -2.94   Med: -2.57   Max: -2.39
Current: -2.64

During the past 13 years, the highest Beneish M-Score of Publicis Groupe was -2.39. The lowest was -2.94. And the median was -2.57.


Publicis Groupe Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Publicis Groupe's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Publicis Groupe Beneish M-Score Chart

Publicis Groupe Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -2.41 -2.50 -2.56 -2.39 -2.64

Publicis Groupe Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.56 0.00 -2.39 0.00 -2.64

CHIX:PUBP vs APP, OMC, TTD: Beneish M-Score Comparison

For the Advertising Agencies subindustry, Publicis Groupe's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Publicis Groupe Beneish M-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Publicis Groupe's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Publicis Groupe's Beneish M-Score falls into.


CHIX:PUBP
77GF Score
Publicis Groupe SA CHIX:PUBP
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Publicis Groupe Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Publicis Groupe for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.9453+0.528 * 1+0.404 * 0.9504+0.892 * 1.0854+0.115 * 0.9304
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1+4.679 * -0.032242-0.327 * 1.0222
=-2.64

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Dec25) TTM:Last Year (Dec24) TTM:
Total Receivables was €17,480 Mil.
Revenue was €17,399 Mil.
Gross Profit was €17,399 Mil.
Total Current Assets was €23,069 Mil.
Total Assets was €40,010 Mil.
Property, Plant and Equipment(Net PPE) was €2,138 Mil.
Depreciation, Depletion and Amortization(DDA) was €732 Mil.
Selling, General, & Admin. Expense(SGA) was €0 Mil.
Total Current Liabilities was €23,893 Mil.
Long-Term Debt & Capital Lease Obligation was €4,901 Mil.
Net Income was €1,653 Mil.
Gross Profit was €0 Mil.
Cash Flow from Operations was €2,943 Mil.
Total Receivables was €17,036 Mil.
Revenue was €16,030 Mil.
Gross Profit was €16,030 Mil.
Total Current Assets was €21,996 Mil.
Total Assets was €39,854 Mil.
Property, Plant and Equipment(Net PPE) was €2,343 Mil.
Depreciation, Depletion and Amortization(DDA) was €729 Mil.
Selling, General, & Admin. Expense(SGA) was €0 Mil.
Total Current Liabilities was €24,116 Mil.
Long-Term Debt & Capital Lease Obligation was €3,942 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(17480 / 17399) / (17036 / 16030)
=1.004655 / 1.062757
=0.9453

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(16030 / 16030) / (17399 / 17399)
=1 / 1
=1

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (23069 + 2138) / 40010) / (1 - (21996 + 2343) / 39854)
=0.369983 / 0.389296
=0.9504

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=17399 / 16030
=1.0854

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(729 / (729 + 2343)) / (732 / (732 + 2138))
=0.237305 / 0.255052
=0.9304

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(0 / 17399) / (0 / 16030)
=0 / 0
=1

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((4901 + 23893) / 40010) / ((3942 + 24116) / 39854)
=0.71967 / 0.70402
=1.0222

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(1653 - 0 - 2943) / 40010
=-0.032242

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Publicis Groupe has a M-score of -2.64 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -2.64 mean?
Publicis Groupe (CHIX:PUBP) has a Beneish M-Score of -2.64 as of Jun. 25, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Publicis Groupe and its competitors. According to the industry distribution chart, Publicis Groupe ranks #459 out of 989 companies in the Media - Diversified industry, placing it in the top 46.4%.
Is Publicis Groupe's Beneish M-Score too high?
Publicis Groupe's current Beneish M-Score is -2.64. Based on the distribution chart, Publicis Groupe ranks #459 out of 989 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Publicis Groupe has a GF Score™ of 77/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Publicis Groupe's Beneish M-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Publicis Groupe ranks #459 out of 989 companies for Beneish M-Score. This puts Publicis Groupe in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Media - Diversified company?
A good Beneish M-Score depends on the Media - Diversified industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Publicis Groupe and its competitors. Publicis Groupe's current Beneish M-Score is -2.64. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Publicis Groupe stock overvalued right now?
Based on GuruFocus' analysis, Publicis Groupe (CHIX:PUBP) is currently considered Fairly Valued. The stock's GF Value™ is €91.18, compared to a current price of €86.80 — trading 4.8% below its estimated fair value. The current Beneish M-Score is -2.64. Publicis Groupe's overall GF Score™ is 77/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Publicis Groupe (CHIX:PUBP), the current Beneish M-Score is -2.64 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Publicis Groupe (CHIX:PUBP) Overvalued in 2026?

Based on GuruFocus' analysis, Publicis Groupe stock appears to be undervalued. The current stock price of €86.80 is trading 4.8% below its estimated GF Value™ of €91.18. GuruFocus considers Publicis Groupe to be Fairly Valued.

Key valuation signals for CHIX:PUBP:

  • Beneish M-Score: -2.64
  • GF Value™: €91.18 vs. price of €86.80 (4.8% below fair value)
  • GF Score™: 77/100 with 4 warning signs

No single metric tells the full story. See the CHIX:PUBP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Publicis Groupe Business Description

Address 133, Avenue des Champs-Elysees, Paris, FRA, 75008
Headquartered in France, Publicis is the world's second-largest ad holding company based on revenue. Publicis' services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 80% of its revenue coming from more-developed regions such as North America and Europe.
77GF Score

Get the complete analysis for CHIX:PUBP

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€86.80
Price
€91.18
GF Value