Zeta Global Holdings (FRA:8EO) Beneish M-Score: -2.56 (As of Jun. 25, 2026)


FRA:8EO Zeta Global Holdings Corp FRA:8EO
60 GF Score
Price €17.26
GF Value €17.53
Valuation Fairly Valued
! 3 Warning Signs
View Full Analysis

What is Zeta Global Holdings Beneish M-Score?

Zeta Global Holdings FRA:8EO +0.94% 60 Beneish M-Score is -2.56 as of Jun. 25, 2026. GuruFocus rates FRA:8EO with a GF Score™ of 60/100 and a GF Value™ of €17.53 (Fairly Valued). The stock has 3 warning signs investors should review. Among 2,633 Software companies, Zeta Global Holdings ranks better than 51.31% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.56 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Zeta Global Holdings's Beneish M-Score or its related term are showing as below:

FRA:8EO' s Beneish M-Score Range Over the Past 10 Years
Min: -6.86   Med: -4.26   Max: -2.56
Current: -2.56

During the past 7 years, the highest Beneish M-Score of Zeta Global Holdings was -2.56. The lowest was -6.86. And the median was -4.26.


Zeta Global Holdings Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Zeta Global Holdings's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Zeta Global Holdings Beneish M-Score Chart

Zeta Global Holdings Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial -6.04 -5.66 -4.26 -2.73 -2.62

Zeta Global Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.69 -2.66 -2.57 -2.62 -2.56

FRA:8EO vs S, PATH, BLSH: Beneish M-Score Comparison

For the Software - Infrastructure subindustry, Zeta Global Holdings's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Zeta Global Holdings Beneish M-Score vs Software Industry

For the Software industry and Technology sector, Zeta Global Holdings's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Zeta Global Holdings's Beneish M-Score falls into.


FRA:8EO
60GF Score
Zeta Global Holdings Corp FRA:8EO
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Zeta Global Holdings Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Zeta Global Holdings for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 1.0873+0.528 * 1.0035+0.404 * 1.2274+0.892 * 1.2364+0.115 * 1.108
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0.879+4.679 * -0.122035-0.327 * 1.0189
=-2.64

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was €278 Mil.
Revenue was 342.803 + 337.021 + 287.268 + 267.419 = €1,235 Mil.
Gross Profit was 202.287 + 200.477 + 173.761 + 165.991 = €743 Mil.
Total Current Assets was €562 Mil.
Total Assets was €1,252 Mil.
Property, Plant and Equipment(Net PPE) was €30 Mil.
Depreciation, Depletion and Amortization(DDA) was €67 Mil.
Selling, General, & Admin. Expense(SGA) was €533 Mil.
Total Current Liabilities was €272 Mil.
Long-Term Debt & Capital Lease Obligation was €171 Mil.
Net Income was -11.459 + 5.584 + -3.096 + -11.11 = €-20 Mil.
Non Operating Income was -4.015 + -25.874 + -15.513 + -5.506 = €-51 Mil.
Cash Flow from Operations was 43.02 + 54.771 + 49.347 + 36.456 = €184 Mil.
Total Receivables was €207 Mil.
Revenue was 244.588 + 300.513 + 241.734 + 211.662 = €998 Mil.
Gross Profit was 148.861 + 180.235 + 146.541 + 127.047 = €603 Mil.
Total Current Assets was €557 Mil.
Total Assets was €1,006 Mil.
Property, Plant and Equipment(Net PPE) was €17 Mil.
Depreciation, Depletion and Amortization(DDA) was €56 Mil.
Selling, General, & Admin. Expense(SGA) was €490 Mil.
Total Current Liabilities was €167 Mil.
Long-Term Debt & Capital Lease Obligation was €182 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(278.236 / 1234.511) / (206.977 / 998.497)
=0.225382 / 0.207289
=1.0873

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(602.684 / 998.497) / (742.516 / 1234.511)
=0.603591 / 0.601466
=1.0035

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (561.655 + 29.956) / 1251.825) / (1 - (556.649 + 17.088) / 1005.998)
=0.527401 / 0.429684
=1.2274

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=1234.511 / 998.497
=1.2364

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(55.797 / (55.797 + 17.088)) / (66.961 / (66.961 + 29.956))
=0.765548 / 0.690911
=1.108

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(532.599 / 1234.511) / (490.051 / 998.497)
=0.431425 / 0.490789
=0.879

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((170.649 + 271.792) / 1251.825) / ((181.75 + 167.218) / 1005.998)
=0.353437 / 0.346887
=1.0189

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(-20.081 - -50.908 - 183.594) / 1251.825
=-0.122035

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Zeta Global Holdings has a M-score of -2.64 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -2.56 mean?
Zeta Global Holdings (FRA:8EO) has a Beneish M-Score of -2.56 as of Jun. 25, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Zeta Global Holdings and its competitors. According to the industry distribution chart, Zeta Global Holdings ranks #1282 out of 2633 companies in the Software industry, placing it in the top 48.7%.
Is Zeta Global Holdings' Beneish M-Score too high?
Zeta Global Holdings' current Beneish M-Score is -2.56. Based on the distribution chart, Zeta Global Holdings ranks #1282 out of 2633 companies in the Software industry, which is above the industry midpoint. Overall, Zeta Global Holdings has a GF Score™ of 60/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Zeta Global Holdings' Beneish M-Score compare to S and PATH?
According to the Software industry distribution chart, Zeta Global Holdings ranks #1282 out of 2633 companies for Beneish M-Score. This puts Zeta Global Holdings in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Software company?
A good Beneish M-Score depends on the Software industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Zeta Global Holdings and its competitors. Zeta Global Holdings's current Beneish M-Score is -2.56. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Zeta Global Holdings stock overvalued right now?
Based on GuruFocus' analysis, Zeta Global Holdings (FRA:8EO) is currently considered Fairly Valued. The stock's GF Value™ is €17.53, compared to a current price of €17.26 — trading 1.5% below its estimated fair value. The current Beneish M-Score is -2.56. Zeta Global Holdings' overall GF Score™ is 60/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Zeta Global Holdings (FRA:8EO), the current Beneish M-Score is -2.56 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Zeta Global Holdings (FRA:8EO) Overvalued in 2026?

Based on GuruFocus' analysis, Zeta Global Holdings stock appears to be undervalued. The current stock price of €17.26 is trading 1.5% below its estimated GF Value™ of €17.53. GuruFocus considers Zeta Global Holdings to be Fairly Valued.

Key valuation signals for FRA:8EO:

  • Beneish M-Score: -2.56
  • GF Value™: €17.53 vs. price of €17.26 (1.5% below fair value)
  • GF Score™: 60/100 with 3 warning signs

No single metric tells the full story. See the FRA:8EO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Zeta Global Holdings Business Description

Other Exchanges ZETA:USAZ1TA34:Brazil
Address 3 Park Avenue, 33rd Floor, New York, NY, USA, 10016
Zeta Global Holdings Corp is an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel and hospitality, and retail. Its Zeta Marketing Platform, or ZMP, is an omnichannel marketing platform with identity data at its core. The ZMP can analyze billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing. The company operates in U.S, where it generates maximum revenue and Internationally as well.
60GF Score

Get the complete analysis for FRA:8EO

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€17.26
Price
€17.53
GF Value