Pinterest (MEX:PINS) Beneish M-Score: -3.85 (As of Jul. 11, 2026)


MEX:PINS Pinterest Inc MEX:PINS
75 GF Score
Price MXN394.00
GF Value MXN771.53
Valuation Significantly Undervalued
! 3 Warning Signs
View Full Analysis

What is Pinterest Beneish M-Score?

Pinterest MEX:PINS 75 Beneish M-Score is -3.85 as of Jul. 11, 2026. GuruFocus rates MEX:PINS with a GF Score™ of 75/100 and a GF Value™ of MXN771.53 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 532 Interactive Media companies, Pinterest ranks better than 86.47% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -3.85 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Pinterest's Beneish M-Score or its related term are showing as below:

MEX:PINS' s Beneish M-Score Range Over the Past 10 Years
Min: -5.48   Med: -2.85   Max: 2.02
Current: -3.85

During the past 9 years, the highest Beneish M-Score of Pinterest was 2.02. The lowest was -5.48. And the median was -2.85.


Pinterest Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Pinterest's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pinterest Beneish M-Score Chart

Pinterest Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only -2.32 -2.90 -3.21 1.73 -3.16

Pinterest Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.02 1.82 1.49 -3.16 -3.85

MEX:PINS vs TME, MTCH, SNAP: Beneish M-Score Comparison

For the Internet Content & Information subindustry, Pinterest's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pinterest Beneish M-Score vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Pinterest's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Pinterest's Beneish M-Score falls into.


MEX:PINS
75GF Score
Pinterest Inc MEX:PINS
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Pinterest Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Pinterest for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.9655+0.528 * 0.997+0.404 * 1.4085+0.892 * 1.0678+0.115 * 1.3157
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0.9761+4.679 * -0.191352-0.327 * 3.5998
=-3.99

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was MXN14,974 Mil.
Revenue was 18168.198 + 23755.766 + 19246.826 + 18795.816 = MXN79,967 Mil.
Gross Profit was 13866.461 + 19669.967 + 15351.894 + 14973.319 = MXN63,862 Mil.
Total Current Assets was MXN40,442 Mil.
Total Assets was MXN83,767 Mil.
Property, Plant and Equipment(Net PPE) was MXN4,246 Mil.
Depreciation, Depletion and Amortization(DDA) was MXN514 Mil.
Selling, General, & Admin. Expense(SGA) was MXN31,027 Mil.
Total Current Liabilities was MXN9,571 Mil.
Long-Term Debt & Capital Lease Obligation was MXN21,730 Mil.
Net Income was -1326.972 + 4988.839 + 1689.648 + 729.726 = MXN6,081 Mil.
Non Operating Income was -867.211 + -1.963 + 2.642 + 206.368 = MXN-660 Mil.
Cash Flow from Operations was 5915.14 + 7044.064 + 5900.449 + 3910.693 = MXN22,770 Mil.
Total Receivables was MXN14,525 Mil.
Revenue was 17491.516 + 24070.189 + 17689.234 + 15639.506 = MXN74,890 Mil.
Gross Profit was 13414.81 + 19962.555 + 13998.228 + 12252.925 = MXN59,629 Mil.
Total Current Assets was MXN69,604 Mil.
Total Assets was MXN108,074 Mil.
Property, Plant and Equipment(Net PPE) was MXN2,674 Mil.
Depreciation, Depletion and Amortization(DDA) was MXN443 Mil.
Selling, General, & Admin. Expense(SGA) was MXN29,769 Mil.
Total Current Liabilities was MXN8,273 Mil.
Long-Term Debt & Capital Lease Obligation was MXN2,945 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(14974.011 / 79966.606) / (14525.199 / 74890.445)
=0.187253 / 0.193953
=0.9655

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(59628.518 / 74890.445) / (63861.641 / 79966.606)
=0.79621 / 0.798604
=0.997

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (40442.315 + 4246.124) / 83766.923) / (1 - (69604.075 + 2674.03) / 108074.451)
=0.466514 / 0.331219
=1.4085

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=79966.606 / 74890.445
=1.0678

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(442.985 / (442.985 + 2674.03)) / (514.175 / (514.175 + 4246.124))
=0.142118 / 0.108013
=1.3157

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(31026.694 / 79966.606) / (29769.132 / 74890.445)
=0.387996 / 0.397502
=0.9761

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((21729.944 + 9570.964) / 83766.923) / ((2945.081 + 8273.276) / 108074.451)
=0.373667 / 0.103802
=3.5998

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(6081.241 - -660.164 - 22770.346) / 83766.923
=-0.191352

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Pinterest has a M-score of -3.99 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -3.85 mean?
Pinterest (MEX:PINS) has a Beneish M-Score of -3.85 as of Jul. 11, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Pinterest and its competitors. According to the industry distribution chart, Pinterest ranks #72 out of 532 companies in the Interactive Media industry, placing it in the top 13.5%.
Is Pinterest's Beneish M-Score too high?
Pinterest's current Beneish M-Score is -3.85. Based on the distribution chart, Pinterest ranks #72 out of 532 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, Pinterest has a GF Score™ of 75/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Pinterest's Beneish M-Score compare to TME and MTCH?
According to the Interactive Media industry distribution chart, Pinterest ranks #72 out of 532 companies for Beneish M-Score. This places Pinterest in the top 14% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for an Interactive Media company?
A good Beneish M-Score depends on the Interactive Media industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Pinterest and its competitors. Pinterest's current Beneish M-Score is -3.85. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pinterest stock overvalued right now?
Based on GuruFocus' analysis, Pinterest (MEX:PINS) is currently considered Significantly Undervalued. The stock's GF Value™ is MXN771.53, compared to a current price of MXN394.00 — trading 48.9% below its estimated fair value. The current Beneish M-Score is -3.85. Pinterest's overall GF Score™ is 75/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Pinterest (MEX:PINS), the current Beneish M-Score is -3.85 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pinterest (MEX:PINS) Overvalued in 2026?

Based on GuruFocus' analysis, Pinterest stock appears to be undervalued. The current stock price of MXN394.00 is trading 48.9% below its estimated GF Value™ of MXN771.53. GuruFocus considers Pinterest to be Significantly Undervalued.

Key valuation signals for MEX:PINS:

  • Beneish M-Score: -3.85
  • GF Value™: MXN771.53 vs. price of MXN394.00 (48.9% below fair value)
  • GF Score™: 75/100 with 3 warning signs

No single metric tells the full story. See the MEX:PINS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Pinterest Business Description

Address 651 Brannan Street, San Francisco, CA, USA, 94107-1532
Pinterest is a social media platform with a focus on product and idea discovery. Pinterest users, or pinners, can leverage the platform as they go about gathering ideas on topics such as home improvement, fashion, cooking, and travel. The company has more than 500 million monthly active users, two thirds of whom are female. Pinterest generates revenue by selling digital ads on its platform. While the platform's user base spans the globe, the vast majority of its revenue stems from ads shown to North American users.
75GF Score

Get the complete analysis for MEX:PINS

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN394.00
Price
MXN771.53
GF Value