Insight (SSE:2172) Beneish M-Score: -2.50 (As of Jun. 26, 2026)


SSE:2172 Insight Inc SSE:2172
66 GF Score
Price 円376.00
GF Value 円367.67
Valuation Fairly Valued
! 3 Warning Signs
View Full Analysis

What is Insight Beneish M-Score?

Insight SSE:2172 66 Beneish M-Score is -2.50 as of Jun. 26, 2026. GuruFocus rates SSE:2172 with a GF Score™ of 66/100 and a GF Value™ of 円367.67 (Fairly Valued). The stock has 3 warning signs investors should review. Among 989 Media - Diversified companies, Insight ranks worse than 55.11% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.5 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Insight's Beneish M-Score or its related term are showing as below:

SSE:2172' s Beneish M-Score Range Over the Past 10 Years
Min: -3.59   Med: -2.56   Max: 1.06
Current: -2.5

During the past 13 years, the highest Beneish M-Score of Insight was 1.06. The lowest was -3.59. And the median was -2.56.


Insight Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Insight's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Insight Beneish M-Score Chart

Insight Annual Data
Trend Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.06 -3.25 -2.61 -1.61 -2.50

Insight Quarterly Data
Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Dec24 Jun25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -1.61 0.00 -2.50 0.00 0.00

SSE:2172 vs APP, OMC, TTD: Beneish M-Score Comparison

For the Advertising Agencies subindustry, Insight's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Insight Beneish M-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Insight's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Insight's Beneish M-Score falls into.


SSE:2172
66GF Score
Insight Inc SSE:2172
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Insight Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Insight for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 1.2865+0.528 * 0.988+0.404 * 0.7136+0.892 * 0.9738+0.115 * 1.1645
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1+4.679 * -0.036566-0.327 * 0.9664
=-2.50

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Jun25) TTM:Last Year (Jun24) TTM:
Total Receivables was 円498.6 Mil.
Revenue was 円2,458.8 Mil.
Gross Profit was 円676.1 Mil.
Total Current Assets was 円1,142.1 Mil.
Total Assets was 円1,293.1 Mil.
Property, Plant and Equipment(Net PPE) was 円46.2 Mil.
Depreciation, Depletion and Amortization(DDA) was 円12.9 Mil.
Selling, General, & Admin. Expense(SGA) was 円0.0 Mil.
Total Current Liabilities was 円448.7 Mil.
Long-Term Debt & Capital Lease Obligation was 円8.1 Mil.
Net Income was 円67.9 Mil.
Gross Profit was 円0.0 Mil.
Cash Flow from Operations was 円115.2 Mil.
Total Receivables was 円398.0 Mil.
Revenue was 円2,525.0 Mil.
Gross Profit was 円685.9 Mil.
Total Current Assets was 円988.3 Mil.
Total Assets was 円1,165.6 Mil.
Property, Plant and Equipment(Net PPE) was 円44.9 Mil.
Depreciation, Depletion and Amortization(DDA) was 円15.3 Mil.
Selling, General, & Admin. Expense(SGA) was 円0.0 Mil.
Total Current Liabilities was 円415.4 Mil.
Long-Term Debt & Capital Lease Obligation was 円10.6 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(498.582 / 2458.818) / (397.985 / 2524.982)
=0.202773 / 0.157619
=1.2865

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(685.946 / 2524.982) / (676.077 / 2458.818)
=0.271664 / 0.27496
=0.988

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (1142.117 + 46.209) / 1293.147) / (1 - (988.262 + 44.918) / 1165.585)
=0.081059 / 0.113595
=0.7136

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=2458.818 / 2524.982
=0.9738

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(15.275 / (15.275 + 44.918)) / (12.875 / (12.875 + 46.209))
=0.253767 / 0.21791
=1.1645

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(0 / 2458.818) / (0 / 2524.982)
=0 / 0
=1

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((8.066 + 448.662) / 1293.147) / ((10.647 + 415.358) / 1165.585)
=0.353191 / 0.365486
=0.9664

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(67.912 - 0 - 115.197) / 1293.147
=-0.036566

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Insight has a M-score of -2.50 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -2.50 mean?
Insight (SSE:2172) has a Beneish M-Score of -2.50 as of Jun. 26, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Insight and its competitors. According to the industry distribution chart, Insight ranks #545 out of 989 companies in the Media - Diversified industry, placing it in the top 55.1%.
Is Insight's Beneish M-Score too high?
Insight's current Beneish M-Score is -2.50. Based on the distribution chart, Insight ranks #545 out of 989 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Insight has a GF Score™ of 66/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Insight's Beneish M-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Insight ranks #545 out of 989 companies for Beneish M-Score. This places Insight in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Media - Diversified company?
A good Beneish M-Score depends on the Media - Diversified industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Insight and its competitors. Insight's current Beneish M-Score is -2.50. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Insight stock overvalued right now?
Based on GuruFocus' analysis, Insight (SSE:2172) is currently considered Fairly Valued. The stock's GF Value™ is 円367.67, compared to a current price of 円376.00 — trading 2.3% above its estimated fair value. The current Beneish M-Score is -2.50. Insight's overall GF Score™ is 66/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Insight (SSE:2172), the current Beneish M-Score is -2.50 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Insight (SSE:2172) Overvalued in 2026?

Based on GuruFocus' analysis, Insight stock appears to be overvalued. The current stock price of 円376.00 is trading 2.3% above its estimated GF Value™ of 円367.67. GuruFocus considers Insight to be Fairly Valued.

Key valuation signals for SSE:2172:

  • Beneish M-Score: -2.50
  • GF Value™: 円367.67 vs. price of 円376.00 (2.3% above fair value)
  • GF Score™: 66/100 with 3 warning signs

No single metric tells the full story. See the SSE:2172 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Insight Business Description

Address Kita 4 Nishi 3-1, 6th Floor, Sapporo Ekimae Building, Chuo-ku, Hokkaido, Sapporo, JPN, 060-0004
Insight Inc is an advertisement company that mainly engages in advertisement to promote goods promotion and sales. Its services include total promotion, direct marketing, and web promotion. The clients are mainly realtors, retailers, and entertainment companies.
66GF Score

Get the complete analysis for SSE:2172

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円376.00
Price
円367.67
GF Value