Betsson AB (STU:V72) Beneish M-Score: -2.72 (As of Jul. 07, 2026)


STU:V72 Betsson AB STU:V72
85 GF Score
Price €7.81
GF Value €13.90
Valuation Significantly Undervalued
! 2 Warning Signs
View Full Analysis

What is Betsson AB Beneish M-Score?

Betsson AB STU:V72 -0.19% 85 Beneish M-Score is -2.72 as of Jul. 07, 2026. GuruFocus rates STU:V72 with a GF Score™ of 85/100 and a GF Value™ of €13.90 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 822 Travel & Leisure companies, Betsson AB ranks better than 58.88% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.72 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Betsson AB's Beneish M-Score or its related term are showing as below:

STU:V72' s Beneish M-Score Range Over the Past 10 Years
Min: -2.92   Med: -2.57   Max: -2.14
Current: -2.72

During the past 13 years, the highest Beneish M-Score of Betsson AB was -2.14. The lowest was -2.92. And the median was -2.57.


Betsson AB Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Betsson AB's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Betsson AB Beneish M-Score Chart

Betsson AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -2.60 -2.46 -2.52 -2.51 -2.59

Betsson AB Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.92 -2.81 -2.76 -2.59 -2.72

STU:V72 vs FLUT, DKNG, SGHC: Beneish M-Score Comparison

For the Gambling subindustry, Betsson AB's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Betsson AB Beneish M-Score vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Betsson AB's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Betsson AB's Beneish M-Score falls into.


STU:V72
85GF Score
Betsson AB STU:V72
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Betsson AB Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Betsson AB for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.7622+0.528 * 1.0483+0.404 * 1.0517+0.892 * 1.0318+0.115 * 1.0877
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1.0016+4.679 * -0.024399-0.327 * 0.9109
=-2.70

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was €210 Mil.
Revenue was 285.4 + 303.9 + 295.7 + 303.7 = €1,189 Mil.
Gross Profit was 164.4 + 183.8 + 189.8 + 194 = €732 Mil.
Total Current Assets was €551 Mil.
Total Assets was €1,353 Mil.
Property, Plant and Equipment(Net PPE) was €31 Mil.
Depreciation, Depletion and Amortization(DDA) was €63 Mil.
Selling, General, & Admin. Expense(SGA) was €148 Mil.
Total Current Liabilities was €253 Mil.
Long-Term Debt & Capital Lease Obligation was €191 Mil.
Net Income was 24.6 + 32.7 + 47.6 + 49.2 = €154 Mil.
Non Operating Income was 0 + 0 + 0 + 0 = €0 Mil.
Cash Flow from Operations was 58.1 + 23.1 + 64.8 + 41.1 = €187 Mil.
Total Receivables was €266 Mil.
Revenue was 293.6 + 306.8 + 280.2 + 271.5 = €1,152 Mil.
Gross Profit was 187.8 + 200.3 + 178.8 + 176.8 = €744 Mil.
Total Current Assets was €634 Mil.
Total Assets was €1,432 Mil.
Property, Plant and Equipment(Net PPE) was €22 Mil.
Depreciation, Depletion and Amortization(DDA) was €59 Mil.
Selling, General, & Admin. Expense(SGA) was €144 Mil.
Total Current Liabilities was €336 Mil.
Long-Term Debt & Capital Lease Obligation was €180 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(209.5 / 1188.7) / (266.4 / 1152.1)
=0.176243 / 0.23123
=0.7622

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(743.7 / 1152.1) / (732 / 1188.7)
=0.645517 / 0.615799
=1.0483

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (551.3 + 30.5) / 1352.5) / (1 - (634.2 + 21.7) / 1431.6)
=0.569834 / 0.541841
=1.0517

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=1188.7 / 1152.1
=1.0318

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(59.3 / (59.3 + 21.7)) / (62.8 / (62.8 + 30.5))
=0.732099 / 0.673098
=1.0877

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(148.3 / 1188.7) / (143.5 / 1152.1)
=0.124758 / 0.124555
=1.0016

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((191.2 + 252.6) / 1352.5) / ((179.5 + 336.2) / 1431.6)
=0.328133 / 0.360226
=0.9109

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(154.1 - 0 - 187.1) / 1352.5
=-0.024399

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Betsson AB has a M-score of -2.70 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -2.72 mean?
Betsson AB (STU:V72) has a Beneish M-Score of -2.72 as of Jul. 07, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Betsson AB and its competitors. According to the industry distribution chart, Betsson AB ranks #338 out of 822 companies in the Travel & Leisure industry, placing it in the top 41.1%.
Is Betsson AB's Beneish M-Score too high?
Betsson AB's current Beneish M-Score is -2.72. Based on the distribution chart, Betsson AB ranks #338 out of 822 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Betsson AB has a GF Score™ of 85/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Betsson AB's Beneish M-Score compare to FLUT and DKNG?
According to the Travel & Leisure industry distribution chart, Betsson AB ranks #338 out of 822 companies for Beneish M-Score. This puts Betsson AB in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Travel & Leisure company?
A good Beneish M-Score depends on the Travel & Leisure industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Betsson AB and its competitors. Betsson AB's current Beneish M-Score is -2.72. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Betsson AB stock overvalued right now?
Based on GuruFocus' analysis, Betsson AB (STU:V72) is currently considered Significantly Undervalued. The stock's GF Value™ is €13.90, compared to a current price of €7.81 — trading 43.8% below its estimated fair value. The current Beneish M-Score is -2.72. Betsson AB's overall GF Score™ is 85/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Betsson AB (STU:V72), the current Beneish M-Score is -2.72 as of Jul. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Betsson AB (STU:V72) Overvalued in 2026?

Based on GuruFocus' analysis, Betsson AB stock appears to be undervalued. The current stock price of €7.81 is trading 43.8% below its estimated GF Value™ of €13.90. GuruFocus considers Betsson AB to be Significantly Undervalued.

Key valuation signals for STU:V72:

  • Beneish M-Score: -2.72
  • GF Value™: €13.90 vs. price of €7.81 (43.8% below fair value)
  • GF Score™: 85/100 with 2 warning signs

No single metric tells the full story. See the STU:V72 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Betsson AB Business Description

Address Regeringsgatan 28, Stockholm, SWE, 111 53
Betsson AB is a holding company that invests in and manages companies operating in the online gaming industry. The products consist of casino, which generates maximum revenue, sportsbook, and other products. The main category of the casino is slots, or virtual slot machines, followed by the live casino, which provides the player with a virtual, real-life-like casino experience with table games broadcast live from the game provider's studio. Company's brands include either the entire product portfolio, such as Betsson, Betsafe, and Nordicbet, or just one product, such as Racebets (betting on horses) and Jalla Casino (casino). The brands' services are offered through the proprietary platform that manages payments, customer information, accounts, transactions and a range of games on offer.
85GF Score

Get the complete analysis for STU:V72

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€7.81
Price
€13.90
GF Value