Baidu (BUE:BIDU) Net Margin % : 22.74% (As of Sep. 2024)

Baidu Net Margin % Chart

Baidu Annual Data
	Trend	Dec14	Dec15	Dec16	Dec17	Dec18	Dec19	Dec20	Dec21	Dec22	Dec23
Net Margin %		Get a 7-Day Free Trial					1.92	20.99	8.21	6.11	15.09

Baidu Quarterly Data
	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24
Net Margin %	Get a 7-Day Free Trial															19.40	7.44	17.29	16.17	22.74

Competitive Comparison of Baidu's Net Margin %

For the Internet Content & Information subindustry, Baidu's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Baidu's Net Margin % Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Baidu's Net Margin % distribution charts can be found below:

* The bar in red indicates where Baidu's Net Margin % falls into.

Baidu Net Margin % Calculation

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Baidu's Net Margin for the fiscal year that ended in Dec. 2023 is calculated as

Baidu's Net Margin for the quarter that ended in Sep. 2024 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu  (BUE:BIDU) Net Margin % Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.

Baidu Net Margin % Related Terms

Thank you for viewing the detailed overview of Baidu's Net Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

Baidu Business Description