Bilibili (FRA:71BB) Net Margin %: 2.81% (As of Mar. 2026)


FRA:71BB Bilibili Inc FRA:71BB
67 GF Score
Price €14.21
GF Value €18.40
Valuation Modestly Undervalued
! 4 Warning Signs
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What is Bilibili Net Margin %?

Bilibili FRA:71BB +1.20% 67 Net Margin % is 2.81% as of Mar. 2026. GuruFocus rates FRA:71BB with a GF Score™ of 67/100 and a GF Value™ of €18.40 (Modestly Undervalued). The stock has 4 warning signs investors should review. Among 553 Interactive Media companies, Bilibili ranks better than 59.49% on this metric.

Net margin is calculated as Net Income divided by its Revenue. Bilibili's Net Income for the three months ended in Mar. 2026 was €26 Mil. Bilibili's Revenue for the three months ended in Mar. 2026 was €938 Mil. Therefore, Bilibili's net margin for the quarter that ended in Mar. 2026 was 2.81%.

The historical rank and industry rank for Bilibili's Net Margin % or its related term are showing as below:

FRA:71BB' s Net Margin % Range Over the Past 10 Years
Min: -173.91   Med: -20.22   Max: 4.58
Current: 4.58


FRA:71BB's Net Margin % is ranked better than
59.49% of 553 companies
in the Interactive Media industry
Industry Median: 1.65 vs FRA:71BB: 4.58

Bilibili  (FRA:71BB) Net Margin % Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.


Bilibili Net Margin % Related Terms


Bilibili Net Margin % Historical Data

* Premium members only.

The historical data trend for Bilibili's Net Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bilibili Net Margin % Chart

Bilibili Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Net Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -35.03 -34.23 -21.41 -5.02 3.93

Bilibili Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Net Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -0.13 2.98 6.12 6.17 2.81

FRA:71BB vs ZG, BZ, MTCH: Net Margin % Comparison

For the Internet Content & Information subindustry, Bilibili's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bilibili Net Margin % vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Bilibili's Net Margin % distribution charts can be found below:

* The bar in red indicates where Bilibili's Net Margin % falls into.


FRA:71BB
67GF Score
Bilibili Inc FRA:71BB
Net Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
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Bilibili Net Margin % Calculation

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Bilibili's Net Margin for the fiscal year that ended in Dec. 2025 is calculated as

Net Margin=Net Income (A: Dec. 2025 )/Revenue (A: Dec. 2025 )
=144.718/3679.718
=3.93 %

Bilibili's Net Margin for the quarter that ended in Mar. 2026 is calculated as

Net Margin=Net Income (Q: Mar. 2026 )/Revenue (Q: Mar. 2026 )
=26.329/937.785
=2.81 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Net Margin % →
What does a Net Margin % of 2.81% mean?
Bilibili (FRA:71BB) has a Net Margin % of 2.81% as of Mar. 2026. Net margin is the ratio of total net income to net sales. View historical data on Bilibili and its competitors. According to the industry distribution chart, Bilibili ranks #224 out of 553 companies in the Interactive Media industry, placing it in the top 40.5%.
Is Bilibili's Net Margin % too high?
Bilibili's current Net Margin % is 2.81%. The Interactive Media industry median Net Margin % is 1.65. Bilibili's value of 2.81% is 70.3% above this industry median. Based on the distribution chart, Bilibili ranks #224 out of 553 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Bilibili has a GF Score™ of 67/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Bilibili's Net Margin % compare to ZG and BZ?
According to the Interactive Media industry distribution chart, Bilibili ranks #224 out of 553 companies for Net Margin %. This puts Bilibili in the upper half of its industry. The industry median Net Margin % is 1.65. Bilibili's value of 2.81% is 70.3% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for an Interactive Media company?
The median Net Margin % among Interactive Media companies is 1.65, based on 553 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Bilibili's current Net Margin % of 2.81% is 70.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Bilibili and its competitors. For the Interactive Media industry, the median Net Margin % is 1.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bilibili's current Net Margin % is 2.81%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bilibili stock overvalued right now?
Based on GuruFocus' analysis, Bilibili (FRA:71BB) is currently considered Modestly Undervalued. The stock's GF Value™ is €18.40, compared to a current price of €14.21 — trading 22.8% below its estimated fair value. The current Net Margin % is 2.81% and 70.3% above the Interactive Media industry median of 1.65. Bilibili's overall GF Score™ is 67/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Bilibili (FRA:71BB), the current Net Margin % is 2.81% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Bilibili (FRA:71BB) Overvalued in 2026?

Based on GuruFocus' analysis, Bilibili stock appears to be undervalued. The current stock price of €14.21 is trading 22.8% below its estimated GF Value™ of €18.40. GuruFocus considers Bilibili to be Modestly Undervalued.

Key valuation signals for FRA:71BB:

  • Net Margin %: 2.81%
  • GF Value™: €18.40 vs. price of €14.21 (22.8% below fair value)
  • GF Score™: 67/100 with 4 warning signs
  • Industry Position: 70.3% above the Interactive Media median (#224 of 553)

No single metric tells the full story. See the FRA:71BB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Bilibili Business Description

Address No. 485 Zhengli Road, Building 3, Guozheng Center, Yangpu District, Shanghai, CHN
Bilibili is a Chinese online entertainment platform best known for its YouTube-like video-sharing service. Founded in 2009, it initially focused on long-form content centered around anime, comics, and gaming, or ACG, catering primarily to Generation Z users. Over time, the platform has expanded its content ecosystem to cover a broader range of interests, successfully attracting a more diverse audience beyond its original Gen Z base.
67GF Score

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Net Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€14.21
Price
€18.40
GF Value