Google (GOOG) Net Margin % : 29.80% (As of Sep. 2024)

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What is Alphabet(Google) Net Margin %?

Net margin is calculated as Net Income divided by its Revenue. Alphabet(Google)'s Net Income for the three months ended in Sep. 2024 was $26,301 Mil. Alphabet(Google)'s Revenue for the three months ended in Sep. 2024 was $88,268 Mil. Therefore, Alphabet(Google)'s net margin for the quarter that ended in Sep. 2024 was 29.80%.

The historical rank and industry rank for Alphabet(Google)'s Net Margin % or its related term are showing as below:

LIM:GOOG' s Net Margin % Range Over the Past 10 Years
Min: 11.42 Med: 21.69 Max: 29.51
Current: 27.74

LIM:GOOG's Net Margin % is ranked better than
90.8% of 576 companies
in the Interactive Media industry
Industry Median: -1.28 vs LIM:GOOG: 27.74

Alphabet(Google) Net Margin % Historical Data

The historical data trend for Alphabet(Google)'s Net Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Alphabet(Google) Net Margin % Chart

Alphabet(Google) Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Net Margin %

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21.22

22.06

29.51

21.20

24.01

Alphabet(Google) Quarterly Data
	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24
Net Margin %	Get a 7-Day Free Trial															25.67	23.97	29.38	27.87	29.80

Competitive Comparison of Alphabet(Google)'s Net Margin %

For the Internet Content & Information subindustry, Alphabet(Google)'s Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Alphabet(Google)'s Net Margin % Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Alphabet(Google)'s Net Margin % distribution charts can be found below:

* The bar in red indicates where Alphabet(Google)'s Net Margin % falls into.

Alphabet(Google) Net Margin % Calculation

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Alphabet(Google)'s Net Margin for the fiscal year that ended in Dec. 2023 is calculated as

Net Margin	=	Net Income (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	73795	/	307394
	=	24.01 %

Alphabet(Google)'s Net Margin for the quarter that ended in Sep. 2024 is calculated as

Net Margin	=	Net Income (Q: Sep. 2024 )	/	Revenue (Q: Sep. 2024 )
	=	26301	/	88268
	=	29.80 %

Alphabet(Google) (LIM:GOOG) Net Margin % Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.

Alphabet(Google) Net Margin % Related Terms

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Alphabet(Google) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Alphabet Inc(Google) (LIM:GOOG) » Definitions » Net Margin %

Comparable Companies

Traded in Other Exchanges

Address

1600 Amphitheatre Parkway, Mountain View, CA, USA, 94043

Website

https://www.abc.xyz

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV, YouTube Music among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform, or GCP, accounts for roughly 10% of Alphabet's revenue with the firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) making up the rest.