Booking HoldingsBSP:BKNG34 +4.35%98 OCF Margin % is 58.12% as of Mar. 2026, which is 66% above its 10-year median of 35.01. GuruFocus rates BSP:BKNG34 with a GF Score™ of 98/100 and a GF Value™ of R$6.68 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 843 Travel & Leisure companies, Booking Holdings ranks better than 85.17% on this metric.
The historical rank and industry rank for Booking Holdings's OCF Margin % or its related term are showing as below:
BSP:BKNG34'
s OCF Margin % Range Over the Past 10 Years
Min: 1.25 Med: 35.01 Max: 38.35
Current: 33.69
During the past 13 years, the highest OCF Margin % of Booking Holdings was 38.35%. The lowest was 1.25%. And the median was 35.01%.
BSP:BKNG34's OCF Margin % is ranked better than 85.17% of 843
companies
in the Travel & Leisure industry
Industry Median: 14.09
vs BSP:BKNG34: 33.69
Booking Holdings OCF Margin % Related Terms
Booking Holdings OCF Margin % Historical Data
* Premium members only.
The historical data trend for Booking Holdings's OCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BSP:BKNG34 vs ABNB, RCL, VIK: OCF Margin % Comparison
For the Travel Services subindustry, Booking Holdings's OCF Margin %, along with its competitors' market caps and OCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Booking Holdings OCF Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's OCF Margin % distribution charts can be found below:
* The bar in red indicates where Booking Holdings's OCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Booking Holdings (BSP:BKNG34) has a OCF Margin % of 58.12% as of Mar. 2026. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Booking Holdings and its competitors. This is 66% above median its historical median of 35.01. Over the past decade, Booking Holdings' OCF Margin % has ranged from 1.25 to 38.35. According to the industry distribution chart, Booking Holdings ranks #125 out of 843 companies in the Travel & Leisure industry, placing it in the top 14.8%.
Is Booking Holdings' OCF Margin % too high?
Booking Holdings' current OCF Margin % of 58.12% is 66% above median its 10-year median of 35.01. Over the past 10 years, this metric has ranged from a low of 1.25 to a high of 38.35. The Travel & Leisure industry median OCF Margin % is 14.09. Booking Holdings' value of 58.12% is 312.5% above this industry median. Based on the distribution chart, Booking Holdings ranks #125 out of 843 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Booking Holdings has a GF Score™ of 98/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' OCF Margin % compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #125 out of 843 companies for OCF Margin %. This places Booking Holdings in the top 15% of its industry — outperforming the majority of peers. The industry median OCF Margin % is 14.09. Booking Holdings' value of 58.12% is 312.5% above this benchmark. Historically, Booking Holdings' own OCF Margin % has ranged from 1.25 to 38.35 over the past decade. While the company's 10-year median is 35.01 vs. the industry median of 14.09, Booking Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good OCF Margin % for a Travel & Leisure company?
The median OCF Margin % among Travel & Leisure companies is 14.09, based on 843 companies in the industry. Companies in the top quartile (top 25%) have a OCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, OCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Holdings's current OCF Margin % of 58.12% is 312.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high OCF Margin % mean?
A high OCF Margin % can signal that a stock is expensive relative to its fundamentals. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Booking Holdings and its competitors. For the Travel & Leisure industry, the median OCF Margin % is 14.09 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current OCF Margin % is 58.12%, which is 66% above median its own 10-year median of 35.01. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (BSP:BKNG34) is currently considered Modestly Undervalued. The stock's GF Value™ is R$6.68, compared to a current price of R$5.04 — trading 24.6% below its estimated fair value. The current OCF Margin % is 58.12%, which is 66% above median its 10-year median of 35.01 and 312.5% above the Travel & Leisure industry median of 14.09. Booking Holdings' overall GF Score™ is 98/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is OCF Margin % calculated?
OCF Margin % is calculated from a company's financial statements. For Booking Holdings (BSP:BKNG34), the current OCF Margin % is 58.12% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Booking Holdings (BSP:BKNG34) Overvalued in 2026?
Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued.
The current stock price of R$5.04 is trading 24.6% below its estimated GF Value™ of R$6.68.
GuruFocus considers Booking Holdings to be Modestly Undervalued.
Key valuation signals for BSP:BKNG34:
OCF Margin %: 58.12% (66% above median its 10-year median of 35.01)
GF Value™: R$6.68 vs. price of R$5.04 (24.6% below fair value)
Industry Position: 312.5% above the Travel & Leisure median (#125 of 843)
No single metric tells the full story. See the BSP:BKNG34 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
98GF Score
Get the complete analysis for BSP:BKNG34
OCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BSP:BKNG34 has been successfully added to your 
