Tongcheng Travel HoldingsSTU:TEM -0.74%71 OCF Margin % is 29.36% as of Mar. 2026, which is 30% above its 10-year median of 22.59. GuruFocus rates STU:TEM with a GF Score™ of 71/100 and a GF Value™ of €2.63 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 840 Travel & Leisure companies, Tongcheng Travel Holdings ranks better than 76.43% on this metric.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:TEM vs BKNG, ABNB, RCL: OCF Margin % Comparison
For the Travel Services subindustry, Tongcheng Travel Holdings's OCF Margin %, along with its competitors' market caps and OCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Tongcheng Travel Holdings OCF Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Tongcheng Travel Holdings's OCF Margin % distribution charts can be found below:
* The bar in red indicates where Tongcheng Travel Holdings's OCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Tongcheng Travel Holdings (STU:TEM) has a OCF Margin % of 29.36% as of Mar. 2026. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Tongcheng Travel Holdings and its competitors. This is 30% above median its historical median of 22.59. According to the industry distribution chart, Tongcheng Travel Holdings ranks #198 out of 840 companies in the Travel & Leisure industry, placing it in the top 23.6%.
Is Tongcheng Travel Holdings' OCF Margin % too high?
Tongcheng Travel Holdings' current OCF Margin % of 29.36% is 30% above median its 10-year median of 22.59. The Travel & Leisure industry median OCF Margin % is 14.12. Tongcheng Travel Holdings' value of 29.36% is 108% above this industry median. Based on the distribution chart, Tongcheng Travel Holdings ranks #198 out of 840 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Tongcheng Travel Holdings has a GF Score™ of 71/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Tongcheng Travel Holdings' OCF Margin % compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, Tongcheng Travel Holdings ranks #198 out of 840 companies for OCF Margin %. This places Tongcheng Travel Holdings in the top 24% of its industry — outperforming the majority of peers. The industry median OCF Margin % is 14.12. Tongcheng Travel Holdings' value of 29.36% is 108% above this benchmark. While the company's 10-year median is 22.59 vs. the industry median of 14.12, Tongcheng Travel Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good OCF Margin % for a Travel & Leisure company?
The median OCF Margin % among Travel & Leisure companies is 14.12, based on 840 companies in the industry. Companies in the top quartile (top 25%) have a OCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, OCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Tongcheng Travel Holdings's current OCF Margin % of 29.36% is 108% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high OCF Margin % mean?
A high OCF Margin % can signal that a stock is expensive relative to its fundamentals. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Tongcheng Travel Holdings and its competitors. For the Travel & Leisure industry, the median OCF Margin % is 14.12 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Tongcheng Travel Holdings's current OCF Margin % is 29.36%, which is 30% above median its own 10-year median of 22.59. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Tongcheng Travel Holdings stock overvalued right now?
Based on GuruFocus' analysis, Tongcheng Travel Holdings (STU:TEM) is currently considered Significantly Undervalued. The stock's GF Value™ is €2.63, compared to a current price of €1.35 — trading 48.7% below its estimated fair value. The current OCF Margin % is 29.36%, which is 30% above median its 10-year median of 22.59 and 108% above the Travel & Leisure industry median of 14.12. Tongcheng Travel Holdings' overall GF Score™ is 71/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is OCF Margin % calculated?
OCF Margin % is calculated from a company's financial statements. For Tongcheng Travel Holdings (STU:TEM), the current OCF Margin % is 29.36% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Tongcheng Travel Holdings (STU:TEM) Overvalued in 2026?
Based on GuruFocus' analysis, Tongcheng Travel Holdings stock appears to be undervalued.
The current stock price of €1.35 is trading 48.7% below its estimated GF Value™ of €2.63.
GuruFocus considers Tongcheng Travel Holdings to be Significantly Undervalued.
Key valuation signals for STU:TEM:
OCF Margin %: 29.36% (30% above median its 10-year median of 22.59)
GF Value™: €2.63 vs. price of €1.35 (48.7% below fair value)
Industry Position: 108% above the Travel & Leisure median (#198 of 840)
No single metric tells the full story. See the STU:TEM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Tongcheng Travel is an online travel agency platform that provides booking services for hotel and ticketing in China. It generated 84% of its revenue from accommodation reservations and transportation ticketing in 2023. The rest came from advertising and in-house software sales. The platform provides both online and offline services in the form of call centers and travel kiosks. Tongcheng Travel was formed from the merger of Tongcheng Network and eLong in 2018. It is currently 21.38% owned by Tencent and 20.86% by Trip.com. Tongcheng targets lower-tier cities and as of 2021, 86.7% of its users are from non-first-tier cities in China and 61.7% of new paying users on Weixin were from Tier 3 or below cities in China. The company competes with Trip.com, Alibaba's Fliggy, and Meituan.
71GF Score
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