Coca-Cola Hellenic Bottling Company S.A. (LSE:CCB) Operating Margin % : -0.79% (As of Mar. 2013)

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What is Coca-Cola Hellenic Bottling Company S.A. Operating Margin %?

Operating Margin % is calculated as Operating Income divided by its Revenue. Coca-Cola Hellenic Bottling Company S.A.'s Operating Income for the three months ended in Mar. 2013 was €-11 Mil. Coca-Cola Hellenic Bottling Company S.A.'s Revenue for the three months ended in Mar. 2013 was €1,432 Mil. Therefore, Coca-Cola Hellenic Bottling Company S.A.'s Operating Margin % for the quarter that ended in Mar. 2013 was -0.79%.

The historical rank and industry rank for Coca-Cola Hellenic Bottling Company S.A.'s Operating Margin % or its related term are showing as below:

LSE:CCB's Operating Margin % is not ranked ^*
in the Beverages - Non-Alcoholic industry.
Industry Median: 8.86
* Ranked among companies with meaningful Operating Margin % only.

Coca-Cola Hellenic Bottling Company S.A.'s 5-Year Average Operating Margin % Growth Rate was 0.00% per year.

Coca-Cola Hellenic Bottling Company S.A.'s Operating Income for the three months ended in Mar. 2013 was €-11 Mil. Its Operating Income for the trailing twelve months (TTM) ended in Mar. 2013 was €339 Mil.

Coca-Cola Hellenic Bottling Company S.A. Operating Margin % Historical Data

The historical data trend for Coca-Cola Hellenic Bottling Company S.A.'s Operating Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Coca-Cola Hellenic Bottling Company S.A. Operating Margin % Chart

Coca-Cola Hellenic Bottling Company S.A. Annual Data

Trend

Dec03

Dec04

Dec05

Dec06

Dec07

Dec08

Dec09

Dec10

Dec11

Dec12

Operating Margin %

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6.51

9.76

9.49

6.83

4.79

Coca-Cola Hellenic Bottling Company S.A. Quarterly Data
	Jun08	Sep08	Dec08	Mar09	Jun09	Sep09	Dec09	Mar10	Jun10	Sep10	Dec10	Mar11	Jun11	Sep11	Dec11	Mar12	Jun12	Sep12	Dec12	Mar13
Operating Margin %	Get a 7-Day Free Trial															-0.89	9.16	10.36	-2.74	-0.79

Competitive Comparison of Coca-Cola Hellenic Bottling Company S.A.'s Operating Margin %

For the Beverages - Non-Alcoholic subindustry, Coca-Cola Hellenic Bottling Company S.A.'s Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Coca-Cola Hellenic Bottling Company S.A.'s Operating Margin % Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Coca-Cola Hellenic Bottling Company S.A.'s Operating Margin % distribution charts can be found below:

* The bar in red indicates where Coca-Cola Hellenic Bottling Company S.A.'s Operating Margin % falls into.

Coca-Cola Hellenic Bottling Company S.A. Operating Margin % Calculation

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Coca-Cola Hellenic Bottling Company S.A.'s Operating Margin % for the fiscal year that ended in Dec. 2012 is calculated as

Operating Margin %	=	Operating Income (A: Dec. 2012 )	/	Revenue (A: Dec. 2012 )
	=	337.7	/	7044.7
	=	4.79 %

Coca-Cola Hellenic Bottling Company S.A.'s Operating Margin % for the quarter that ended in Mar. 2013 is calculated as

Operating Margin %	=	Operating Income (Q: Mar. 2013 )	/	Revenue (Q: Mar. 2013 )
	=	-11.3	/	1431.9
	=	-0.79 %

Coca-Cola Hellenic Bottling Company S.A. (LSE:CCB) Operating Margin % Explanation

Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.

Be Aware

Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).

If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.

For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).

Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.

Coca-Cola Hellenic Bottling Company S.A. Operating Margin % Related Terms

Thank you for viewing the detailed overview of Coca-Cola Hellenic Bottling Company S.A.'s Operating Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

Coca-Cola Hellenic Bottling Company S.A. (LSE:CCB) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » Coca-Cola Hellenic Bottling Company S.A. (LSE:CCB) » Definitions » Operating Margin %

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Address

Website

Coca-Cola Hellenic Bottling Company S.A. was incorporated in Greece and founded in 1969. It took its current form in August 2000 through the acquisition of the Coca-Cola Beverages PLC by Hellenic Bottling Company S.A. The Company is headquartered in Athens. Its two major shareholders are the Kar-Tess Holding S.A., a private holding company, and The Coca-Cola Company. The Company and its subsidiaries are primarily engaged in the production, sales and distribution of non-alcoholic ready to drink beverages, under franchise from The Coca-Cola Company. The Company distributes its products in 27 countries in Europe and Nigeria. The Company has one business, being the production, sale and distribution of non-alcoholic, ready-to-drink beverages. The Company operates in 28 such as Austria, Cyprus, Greece, Italy, Northern Ireland, Republic of Ireland and Switzerland, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia, Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, FYROM, Moldova, Montenegro, Nigeria, Romania, Russia, Serbia and Ukraine. The Company is licensed to produce, sell and distribute a range of beverages. The Coca-Cola Company owns the trademarks for most of these. It supplies the concentrates and is largely responsible for consumer marketing. The Company's product portfolio consists of the world-leading brands Coca-Cola, Coca-Cola Light (diet Coke), Fanta and Sprite brands that it owns manufactures and distributes, including Amita, Avra, Deep RiverRock and Fruice brands licensed by other companies, such as Nestea and Monster. The Company produces, markets and sells its customers valuable brands, in addition to the 136 brands. In 2012, sparkling beverages of The Coca-Cola Company accounted for 62% of its sales volume, low calorie sparkling beverages accounted for 6%, while still and water beverages accounted for approximately 32% of its sales volume. With more than 30 water brands in its portfolio, it focuses on generating value through the 'on-the-go' or immediate consumption occasion.