RugVista Group ABOSTO:RUG -0.16%88 Operating Margin % is 11.29% as of Mar. 2026, which is 5% below its 10-year median of 11.91. GuruFocus rates OSTO:RUG with a GF Score™ of 88/100 and a GF Value™ of kr68.77 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 1,122 Retail - Cyclical companies, RugVista Group AB ranks better than 76.2% on this metric.
RugVista Group AB (OSTO:RUG) Operating Margin % Explanation
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
RugVista Group AB Operating Margin % Related Terms
RugVista Group AB Operating Margin % Historical Data
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The historical data trend for RugVista Group AB's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
OSTO:RUG vs HD, LOW, FND: Operating Margin % Comparison
For the Home Improvement Retail subindustry, RugVista Group AB's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
RugVista Group AB Operating Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, RugVista Group AB's Operating Margin % distribution charts can be found below:
* The bar in red indicates where RugVista Group AB's Operating Margin % falls into.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
RugVista Group AB's Operating Margin % for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
RugVista Group AB (OSTO:RUG) has a Operating Margin % of 11.29% as of Mar. 2026. Operating margin is the ratio of total operating income to net sales. View historical data on RugVista Group AB and its competitors. This is near median its historical median of 11.91. Over the past decade, RugVista Group AB's Operating Margin % has ranged from 6.43 to 18.52. According to the industry distribution chart, RugVista Group AB ranks #267 out of 1122 companies in the Retail - Cyclical industry, placing it in the top 23.8%.
Is RugVista Group AB's Operating Margin % too high?
RugVista Group AB's current Operating Margin % of 11.29% is near median its 10-year median of 11.91. Over the past 10 years, this metric has ranged from a low of 6.43 to a high of 18.52. The Retail - Cyclical industry median Operating Margin % is 3.93. RugVista Group AB's value of 11.29% is 187.6% above this industry median. Based on the distribution chart, RugVista Group AB ranks #267 out of 1122 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, RugVista Group AB has a GF Score™ of 88/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does RugVista Group AB's Operating Margin % compare to HD and LOW?
According to the Retail - Cyclical industry distribution chart, RugVista Group AB ranks #267 out of 1122 companies for Operating Margin %. This places RugVista Group AB in the top 24% of its industry — outperforming the majority of peers. The industry median Operating Margin % is 3.93. RugVista Group AB's value of 11.29% is 187.6% above this benchmark. Historically, RugVista Group AB's own Operating Margin % has ranged from 6.43 to 18.52 over the past decade. While the company's 10-year median is 11.91 vs. the industry median of 3.93, RugVista Group AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Retail - Cyclical company?
The median Operating Margin % among Retail - Cyclical companies is 3.93, based on 1,122 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. RugVista Group AB's current Operating Margin % of 11.29% is 187.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on RugVista Group AB and its competitors. For the Retail - Cyclical industry, the median Operating Margin % is 3.93 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. RugVista Group AB's current Operating Margin % is 11.29%, which is near median its own 10-year median of 11.91. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is RugVista Group AB stock overvalued right now?
Based on GuruFocus' analysis, RugVista Group AB (OSTO:RUG) is currently considered Modestly Undervalued. The stock's GF Value™ is kr68.77, compared to a current price of kr61.80 — trading 10.1% below its estimated fair value. The current Operating Margin % is 11.29%, which is near median its 10-year median of 11.91 and 187.6% above the Retail - Cyclical industry median of 3.93. RugVista Group AB's overall GF Score™ is 88/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For RugVista Group AB (OSTO:RUG), the current Operating Margin % is 11.29% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is RugVista Group AB (OSTO:RUG) Overvalued in 2026?
Based on GuruFocus' analysis, RugVista Group AB stock appears to be undervalued.
The current stock price of kr61.80 is trading 10.1% below its estimated GF Value™ of kr68.77.
GuruFocus considers RugVista Group AB to be Modestly Undervalued.
Key valuation signals for OSTO:RUG:
Operating Margin %: 11.29% (near median its 10-year median of 11.91)
GF Value™: kr68.77 vs. price of kr61.80 (10.1% below fair value)
Industry Position: 187.6% above the Retail - Cyclical median (#267 of 1122)
No single metric tells the full story. See the OSTO:RUG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
RugVista Group AB is a direct-to-consumer online platform for carpet and rug sales through its online stores. The company offers a broad and relevant range of quality, design, and traditional carpets and rugs. The Group's net sales are divided into the regions DACH, Nordic and Other countries.
88GF Score
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