Ninebot (SHSE:689009) Operating Margin %: 7.59% (As of Mar. 2026) — 46% Above Median

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
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SHSE:689009 Ninebot Ltd SHSE:689009
79 GF Score
Price ¥42.66
GF Value ¥87.54
Valuation Significantly Undervalued
! 2 Warning Signs
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What is Ninebot Operating Margin %?

Ninebot SHSE:689009 -1.93% 79 Operating Margin % is 7.59% as of Mar. 2026, which is 46% above its 10-year median of 5.19. GuruFocus rates SHSE:689009 with a GF Score™ of 79/100 and a GF Value™ of ¥87.54 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 842 Travel & Leisure companies, Ninebot ranks worse than 50.12% on this metric.

Operating Margin % is calculated as Operating Income divided by its Revenue. Ninebot's Operating Income for the three months ended in Mar. 2026 was ¥446 Mil. Ninebot's Revenue for the three months ended in Mar. 2026 was ¥5,870 Mil. Therefore, Ninebot's Operating Margin % for the quarter that ended in Mar. 2026 was 7.59%.

Good Sign:

Ninebot Ltd operating margin is expanding. Margin expansion is usually a good sign.

The historical rank and industry rank for Ninebot's Operating Margin % or its related term are showing as below:

SHSE:689009' s Operating Margin % Range Over the Past 10 Years
Min: -2.84   Med: 5.19   Max: 16.41
Current: 8.07


SHSE:689009's Operating Margin % is ranked worse than
50.12% of 842 companies
in the Travel & Leisure industry
Industry Median: 8.075 vs SHSE:689009: 8.07

Ninebot's 5-Year Average Operating Margin % Growth Rate was 15.70% per year.

Ninebot's Operating Income for the three months ended in Mar. 2026 was ¥446 Mil. Its Operating Income for the trailing twelve months (TTM) ended in Mar. 2026 was ¥1,778 Mil.


Ninebot  (SHSE:689009) Operating Margin % Explanation

Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.


Be Aware

Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).

If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.

For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokia’s Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).

Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.


Ninebot Operating Margin % Related Terms


Ninebot Operating Margin % Historical Data

* Premium members only.

The historical data trend for Ninebot's Operating Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Ninebot Operating Margin % Chart

Ninebot Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Operating Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 5.35 5.02 4.13 8.84 8.90

Ninebot Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Operating Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 10.99 13.41 9.48 -6.48 7.59

SHSE:689009 vs AS, HAS, LTH: Operating Margin % Comparison

For the Leisure subindustry, Ninebot's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Ninebot Operating Margin % vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Ninebot's Operating Margin % distribution charts can be found below:

* The bar in red indicates where Ninebot's Operating Margin % falls into.


SHSE:689009
79GF Score
Ninebot Ltd SHSE:689009
Operating Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Ninebot Operating Margin % Calculation

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Ninebot's Operating Margin % for the fiscal year that ended in Dec. 2025 is calculated as

Operating Margin %=Operating Income (A: Dec. 2025 ) / Revenue (A: Dec. 2025 )
=1894.309 / 21277.877
=8.90 %

Ninebot's Operating Margin % for the quarter that ended in Mar. 2026 is calculated as

Operating Margin %=Operating Income (Q: Mar. 2026 ) / Revenue (Q: Mar. 2026 )
=445.593 / 5869.971
=7.59 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Operating Margin % →
What does a Operating Margin % of 7.59% mean?
Ninebot (SHSE:689009) has a Operating Margin % of 7.59% as of Mar. 2026. Operating margin is the ratio of total operating income to net sales. View historical data on Ninebot and its competitors. This is 46% above median its historical median of 5.19. According to the industry distribution chart, Ninebot ranks #422 out of 842 companies in the Travel & Leisure industry, placing it in the top 50.1%.
Is Ninebot's Operating Margin % too high?
Ninebot's current Operating Margin % of 7.59% is 46% above median its 10-year median of 5.19. The Travel & Leisure industry median Operating Margin % is 8.08. Ninebot's value of 7.59% is 6% below this industry median. Based on the distribution chart, Ninebot ranks #422 out of 842 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Ninebot has a GF Score™ of 79/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Ninebot's Operating Margin % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Ninebot ranks #422 out of 842 companies for Operating Margin %. This places Ninebot in the lower half of its industry. The industry median Operating Margin % is 8.08. Ninebot's value of 7.59% is 6% below this benchmark. While the company's 10-year median is 5.19 vs. the industry median of 8.08, Ninebot has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Travel & Leisure company?
The median Operating Margin % among Travel & Leisure companies is 8.08, based on 842 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Ninebot's current Operating Margin % of 7.59% is 6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on Ninebot and its competitors. For the Travel & Leisure industry, the median Operating Margin % is 8.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Ninebot's current Operating Margin % is 7.59%, which is 46% above median its own 10-year median of 5.19. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Ninebot stock overvalued right now?
Based on GuruFocus' analysis, Ninebot (SHSE:689009) is currently considered Significantly Undervalued. The stock's GF Value™ is ¥87.54, compared to a current price of ¥42.66 — trading 51.3% below its estimated fair value. The current Operating Margin % is 7.59%, which is 46% above median its 10-year median of 5.19 and 6% below the Travel & Leisure industry median of 8.08. Ninebot's overall GF Score™ is 79/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For Ninebot (SHSE:689009), the current Operating Margin % is 7.59% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Ninebot (SHSE:689009) Overvalued in 2026?

Based on GuruFocus' analysis, Ninebot stock appears to be undervalued. The current stock price of ¥42.66 is trading 51.3% below its estimated GF Value™ of ¥87.54. GuruFocus considers Ninebot to be Significantly Undervalued.

Key valuation signals for SHSE:689009:

  • Operating Margin %: 7.59% (46% above median its 10-year median of 5.19)
  • GF Value™: ¥87.54 vs. price of ¥42.66 (51.3% below fair value)
  • GF Score™: 79/100 with 2 warning signs
  • Industry Position: 6% below the Travel & Leisure median (#422 of 842)

No single metric tells the full story. See the SHSE:689009 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Ninebot Business Description

Address 66 Xixiaokou Road, Zhongguancun Dongsheng Science and Technology Park, Building A, Haidian District, Beijing, CHN, 100192
Ninebot Ltd is engaged in the research and development, design, manufacturing, distribution and sales of short-distance transportation products. The products offered by the company include electric balance bikes and electric scooters for short distance commuting.
79GF Score

Get the complete analysis for SHSE:689009

Operating Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

¥42.66
Price
¥87.54
GF Value