AppLovinMEX:APP 73 PB Ratio is 64.47 as of Jun. 25, 2026, which is 290% above its 10-year median of 16.54. GuruFocus rates MEX:APP with a GF Score™ of 73/100 and a GF Value™ of MXN8,601.91 (Fairly Valued). The stock has 1 warning sign investors should review. Among 931 Media - Diversified companies, AppLovin ranks worse than 98.71% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-25), AppLovin's share price is MXN8170.00. AppLovin's Book Value per Share for the quarter that ended in Mar. 2026 was MXN126.73. Hence, AppLovin's PB Ratio of today is 64.47.
The historical rank and industry rank for AppLovin's PB Ratio or its related term are showing as below:
MEX:APP'
s PB Ratio Range Over the Past 10 Years
Min: 1.91 Med: 16.54 Max: 245.67
Current: 66.16
During the past 7 years, AppLovin's highest PB Ratio was 245.67. The lowest was 1.91. And the median was 16.54.
MEX:APP's PB Ratio is ranked worse than 98.71% of 931
companies
in the Media - Diversified industry
Industry Median: 1.27
vs MEX:APP: 66.16
During the past 12 months, AppLovin's average Book Value Per Share Growth Rate was 313.20% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 7.40% per year.
During the past 7 years, the highest 3-Year average Book Value Per Share Growth Rate of AppLovin was 7.40% per year. The lowest was -17.50% per year. And the median was -5.05% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
AppLovin PB Ratio Related Terms
AppLovin PB Ratio Historical Data
* Premium members only.
The historical data trend for AppLovin's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, AppLovin's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
AppLovin PB Ratio vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, AppLovin's PB Ratio distribution charts can be found below:
* The bar in red indicates where AppLovin's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
AppLovin's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
AppLovin (MEX:APP) has a PB Ratio of 64.47 as of Jun. 25, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on AppLovin and its competitors. This is 290% above median its historical median of 16.54. Over the past decade, AppLovin's PB Ratio has ranged from 1.91 to 245.67. According to the industry distribution chart, AppLovin ranks #919 out of 931 companies in the Media - Diversified industry, placing it in the top 98.7%.
Is AppLovin's PB Ratio too high?
AppLovin's current PB Ratio of 64.47 is 290% above median its 10-year median of 16.54. Over the past 10 years, this metric has ranged from a low of 1.91 to a high of 245.67. The Media - Diversified industry median PB Ratio is 1.27. AppLovin's value of 64.47 is 4976.4% above this industry median. Based on the distribution chart, AppLovin ranks #919 out of 931 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, AppLovin has a GF Score™ of 73/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does AppLovin's PB Ratio compare to OMC and TTD?
According to the Media - Diversified industry distribution chart, AppLovin ranks #919 out of 931 companies for PB Ratio. This places AppLovin in the lower half of its industry. The industry median PB Ratio is 1.27. AppLovin's value of 64.47 is 4976.4% above this benchmark. Historically, AppLovin's own PB Ratio has ranged from 1.91 to 245.67 over the past decade. While the company's 10-year median is 16.54 vs. the industry median of 1.27, AppLovin has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Media - Diversified company?
The median PB Ratio among Media - Diversified companies is 1.27, based on 931 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. AppLovin's current PB Ratio of 64.47 is 4976.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on AppLovin and its competitors. For the Media - Diversified industry, the median PB Ratio is 1.27 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. AppLovin's current PB Ratio is 64.47, which is 290% above median its own 10-year median of 16.54. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is AppLovin stock overvalued right now?
Based on GuruFocus' analysis, AppLovin (MEX:APP) is currently considered Fairly Valued. The stock's GF Value™ is MXN8,601.91, compared to a current price of MXN8,170.00 — trading 5% below its estimated fair value. The current PB Ratio is 64.47, which is 290% above median its 10-year median of 16.54 and 4976.4% above the Media - Diversified industry median of 1.27. AppLovin's overall GF Score™ is 73/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For AppLovin (MEX:APP), the current PB Ratio is 64.47 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is AppLovin (MEX:APP) Overvalued in 2026?
Based on GuruFocus' analysis, AppLovin stock appears to be undervalued.
The current stock price of MXN8,170.00 is trading 5% below its estimated GF Value™ of MXN8,601.91.
GuruFocus considers AppLovin to be Fairly Valued.
Key valuation signals for MEX:APP:
PB Ratio: 64.47 (290% above median its 10-year median of 16.54)
GF Value™: MXN8,601.91 vs. price of MXN8,170.00 (5% below fair value)
Industry Position: 4976.4% above the Media - Diversified median (#919 of 931)
No single metric tells the full story. See the MEX:APP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is AXON 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
73GF Score
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