GURUFOCUS.COM » STOCK LIST » Technology » Software » AppLovin Corp (MEX:APP) » Definitions » Balance Sheet Cash And Cash Equivalents

AppLovin (MEX:APP) Balance Sheet Cash And Cash Equivalents


View and export this data going back to 2024. Start your Free Trial

What is AppLovin Balance Sheet Cash And Cash Equivalents?

Please go to this page to see Cash And Cash Equivalents for non-financial companies.


AppLovin Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Technology » Software » AppLovin Corp (MEX:APP) » Definitions » Balance Sheet Cash And Cash Equivalents
Traded in Other Exchanges
Address
1100 Page Mill Road, Palo Alto, CA, USA, 94304
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.