SATS ASAOSL:SATS +0.36%68 PB Ratio is 6.10 as of Jul. 02, 2026, which is 71% above its 10-year median of 3.56. GuruFocus rates OSL:SATS with a GF Score™ of 68/100 and a GF Value™ of kr27.84 (Significantly Overvalued). The stock has 4 warning signs investors should review. Among 793 Travel & Leisure companies, SATS ASA ranks worse than 89.66% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-07-02), SATS ASA's share price is kr41.90. SATS ASA's Book Value per Share for the quarter that ended in Mar. 2026 was kr6.87. Hence, SATS ASA's PB Ratio of today is 6.10.
Warning Sign:
SATS ASA stock PB Ratio (=6.08) is close to 3-year high of 6.38.
The historical rank and industry rank for SATS ASA's PB Ratio or its related term are showing as below:
OSL:SATS'
s PB Ratio Range Over the Past 10 Years
Min: 1.35 Med: 3.56 Max: 8.06
Current: 6.08
During the past 10 years, SATS ASA's highest PB Ratio was 8.06. The lowest was 1.35. And the median was 3.56.
OSL:SATS's PB Ratio is ranked worse than 89.66% of 793
companies
in the Travel & Leisure industry
Industry Median: 1.49
vs OSL:SATS: 6.08
During the past 12 months, SATS ASA's average Book Value Per Share Growth Rate was 3.10% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 19.90% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 13.50% per year.
During the past 10 years, the highest 3-Year average Book Value Per Share Growth Rate of SATS ASA was 32.60% per year. The lowest was -16.20% per year. And the median was 5.20% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
SATS ASA PB Ratio Related Terms
SATS ASA PB Ratio Historical Data
* Premium members only.
The historical data trend for SATS ASA's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, SATS ASA's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
SATS ASA PB Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, SATS ASA's PB Ratio distribution charts can be found below:
* The bar in red indicates where SATS ASA's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
SATS ASA's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
SATS ASA (OSL:SATS) has a PB Ratio of 6.10 as of Jul. 02, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on SATS ASA and its competitors. This is 71% above median its historical median of 3.56. Over the past decade, SATS ASA's PB Ratio has ranged from 1.35 to 8.06. According to the industry distribution chart, SATS ASA ranks #711 out of 793 companies in the Travel & Leisure industry, placing it in the top 89.7%.
Is SATS ASA's PB Ratio too high?
SATS ASA's current PB Ratio of 6.10 is 71% above median its 10-year median of 3.56. Over the past 10 years, this metric has ranged from a low of 1.35 to a high of 8.06. The Travel & Leisure industry median PB Ratio is 1.49. SATS ASA's value of 6.10 is 309.4% above this industry median. Based on the distribution chart, SATS ASA ranks #711 out of 793 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, SATS ASA has a GF Score™ of 68/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does SATS ASA's PB Ratio compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, SATS ASA ranks #711 out of 793 companies for PB Ratio. This places SATS ASA in the lower half of its industry. The industry median PB Ratio is 1.49. SATS ASA's value of 6.10 is 309.4% above this benchmark. Historically, SATS ASA's own PB Ratio has ranged from 1.35 to 8.06 over the past decade. While the company's 10-year median is 3.56 vs. the industry median of 1.49, SATS ASA has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Travel & Leisure company?
The median PB Ratio among Travel & Leisure companies is 1.49, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. SATS ASA's current PB Ratio of 6.10 is 309.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on SATS ASA and its competitors. For the Travel & Leisure industry, the median PB Ratio is 1.49 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. SATS ASA's current PB Ratio is 6.10, which is 71% above median its own 10-year median of 3.56. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is SATS ASA stock overvalued right now?
Based on GuruFocus' analysis, SATS ASA (OSL:SATS) is currently considered Significantly Overvalued. The stock's GF Value™ is kr27.84, compared to a current price of kr41.90 — trading 50.5% above its estimated fair value. The current PB Ratio is 6.10, which is 71% above median its 10-year median of 3.56 and 309.4% above the Travel & Leisure industry median of 1.49. SATS ASA's overall GF Score™ is 68/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For SATS ASA (OSL:SATS), the current PB Ratio is 6.10 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is SATS ASA (OSL:SATS) Overvalued in 2026?
Based on GuruFocus' analysis, SATS ASA stock appears to be overvalued.
The current stock price of kr41.90 is trading 50.5% above its estimated GF Value™ of kr27.84.
GuruFocus considers SATS ASA to be Significantly Overvalued.
Key valuation signals for OSL:SATS:
PB Ratio: 6.10 (71% above median its 10-year median of 3.56)
GF Value™: kr27.84 vs. price of kr41.90 (50.5% above fair value)
Industry Position: 309.4% above the Travel & Leisure median (#711 of 793)
No single metric tells the full story. See the OSL:SATS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
SATS ASA is engaged in providing fitness training services in the Nordics for both men and women. The company's training options include studio training for individual strength and cardio training, group training classes, personal trainers specializing in a wide range of areas, boot camps for smaller groups, out-of-club training for members' convenience, and retail shops providing members.
68GF Score
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