Swisscom AGSTU:SWJA +0.73%76 PB Ratio is 2.92 as of Jun. 25, 2026, which is 7% above its 10-year median of 2.74. GuruFocus rates STU:SWJA with a GF Score™ of 76/100 and a GF Value™ of €73.83 (Fairly Valued). The stock has 6 warning signs investors should review. Among 342 Telecommunication Services companies, Swisscom AG ranks worse than 69.88% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-25), Swisscom AG's share price is €69.00. Swisscom AG's Book Value per Share for the quarter that ended in Mar. 2026 was €23.67. Hence, Swisscom AG's PB Ratio of today is 2.92.
Warning Sign:
Swisscom AG stock PB Ratio (=2.93) is close to 5-year high of 3.15.
The historical rank and industry rank for Swisscom AG's PB Ratio or its related term are showing as below:
STU:SWJA'
s PB Ratio Range Over the Past 10 Years
Min: 2.09 Med: 2.74 Max: 5.93
Current: 2.95
During the past 13 years, Swisscom AG's highest PB Ratio was 5.93. The lowest was 2.09. And the median was 2.74.
STU:SWJA's PB Ratio is ranked worse than 69.88% of 342
companies
in the Telecommunication Services industry
Industry Median: 1.85
vs STU:SWJA: 2.95
During the past 12 months, Swisscom AG's average Book Value Per Share Growth Rate was -11.40% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 3.10% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 4.90% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 8.30% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Swisscom AG was 31.30% per year. The lowest was -14.60% per year. And the median was 3.90% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Swisscom AG PB Ratio Related Terms
Swisscom AG PB Ratio Historical Data
* Premium members only.
The historical data trend for Swisscom AG's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Telecom Services subindustry, Swisscom AG's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Swisscom AG PB Ratio vs Telecommunication Services Industry
For the Telecommunication Services industry and Communication Services sector, Swisscom AG's PB Ratio distribution charts can be found below:
* The bar in red indicates where Swisscom AG's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
Swisscom AG's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Swisscom AG (STU:SWJA) has a PB Ratio of 2.92 as of Jun. 25, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Swisscom AG and its competitors. This is near median its historical median of 2.74. Over the past decade, Swisscom AG's PB Ratio has ranged from 2.09 to 5.93. According to the industry distribution chart, Swisscom AG ranks #239 out of 342 companies in the Telecommunication Services industry, placing it in the top 69.9%.
Is Swisscom AG's PB Ratio too high?
Swisscom AG's current PB Ratio of 2.92 is near median its 10-year median of 2.74. Over the past 10 years, this metric has ranged from a low of 2.09 to a high of 5.93. The Telecommunication Services industry median PB Ratio is 1.85. Swisscom AG's value of 2.92 is 57.8% above this industry median. Based on the distribution chart, Swisscom AG ranks #239 out of 342 companies in the Telecommunication Services industry, which is below the industry midpoint. Overall, Swisscom AG has a GF Score™ of 76/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Swisscom AG's PB Ratio compare to TMUS and VZ?
According to the Telecommunication Services industry distribution chart, Swisscom AG ranks #239 out of 342 companies for PB Ratio. This places Swisscom AG in the lower half of its industry. The industry median PB Ratio is 1.85. Swisscom AG's value of 2.92 is 57.8% above this benchmark. Historically, Swisscom AG's own PB Ratio has ranged from 2.09 to 5.93 over the past decade. While the company's 10-year median is 2.74 vs. the industry median of 1.85, Swisscom AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Telecommunication Services company?
The median PB Ratio among Telecommunication Services companies is 1.85, based on 342 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Swisscom AG's current PB Ratio of 2.92 is 57.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Swisscom AG and its competitors. For the Telecommunication Services industry, the median PB Ratio is 1.85 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Swisscom AG's current PB Ratio is 2.92, which is near median its own 10-year median of 2.74. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Swisscom AG stock overvalued right now?
Based on GuruFocus' analysis, Swisscom AG (STU:SWJA) is currently considered Fairly Valued. The stock's GF Value™ is €73.83, compared to a current price of €69.00 — trading 6.5% below its estimated fair value. The current PB Ratio is 2.92, which is near median its 10-year median of 2.74 and 57.8% above the Telecommunication Services industry median of 1.85. Swisscom AG's overall GF Score™ is 76/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Swisscom AG (STU:SWJA), the current PB Ratio is 2.92 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Swisscom AG (STU:SWJA) Overvalued in 2026?
Based on GuruFocus' analysis, Swisscom AG stock appears to be undervalued.
The current stock price of €69.00 is trading 6.5% below its estimated GF Value™ of €73.83.
GuruFocus considers Swisscom AG to be Fairly Valued.
Key valuation signals for STU:SWJA:
PB Ratio: 2.92 (near median its 10-year median of 2.74)
GF Value™: €73.83 vs. price of €69.00 (6.5% below fair value)
Industry Position: 57.8% above the Telecommunication Services median (#239 of 342)
No single metric tells the full story. See the STU:SWJA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Swisscom is the incumbent telecom operator in Switzerland, with a very high market share in mobile and fixed-line markets. It charges high prices compared with its competitors and other European peers due to the historical stability of the Swiss telecom market and a favorable regulatory environment. In 2024, Swisscom acquired Vodafone Italia in a deal worth EUR 8 billion.
76GF Score
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