First Hotel Co (TPE:2706) PB Ratio: 0.62 (As of Jul. 13, 2026) — 22% Below Median


TPE:2706 First Hotel Co Ltd TPE:2706
85 GF Score
Price NT$12.55
GF Value NT$17.26
Valuation Modestly Undervalued
! 1 Warning Sign
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What is First Hotel Co PB Ratio?

First Hotel Co TPE:2706 85 PB Ratio is 0.62 as of Jul. 13, 2026, which is 22% below its 10-year median of 0.79. GuruFocus rates TPE:2706 with a GF Score™ of 85/100 and a GF Value™ of NT$17.26 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 1,715 Real Estate companies, First Hotel Co ranks better than 62.74% on this metric.

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-07-13), First Hotel Co's share price is NT$12.55. First Hotel Co's Book Value per Share for the quarter that ended in Dec. 2025 was NT$20.25. Hence, First Hotel Co's PB Ratio of today is 0.62.

Good Sign:

First Hotel Co Ltd stock PB Ratio (=0.62) is close to 10-year low of 0.59.

The historical rank and industry rank for First Hotel Co's PB Ratio or its related term are showing as below:

TPE:2706' s PB Ratio Range Over the Past 10 Years
Min: 0.59   Med: 0.79   Max: 0.99
Current: 0.62

During the past 13 years, First Hotel Co's highest PB Ratio was 0.99. The lowest was 0.59. And the median was 0.79.

TPE:2706's PB Ratio is ranked better than
62.74% of 1715 companies
in the Real Estate industry
Industry Median: 0.81 vs TPE:2706: 0.62

During the past 12 months, First Hotel Co's average Book Value Per Share Growth Rate was -0.60% per year. During the past 3 years, the average Book Value Per Share Growth Rate was 1.70% per year. During the past 5 years, the average Book Value Per Share Growth Rate was 2.80% per year. During the past 10 years, the average Book Value Per Share Growth Rate was 2.60% per year.

During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of First Hotel Co was 7.10% per year. The lowest was 0.00% per year. And the median was 4.05% per year.

Back to Basics: PB Ratio


First Hotel Co  (TPE:2706) PB Ratio Explanation

Unlike valuation ratios relative to the earning power such as PE Ratio, PE Ratio without NRI, PS Ratio, Price-to-Operating-Cash-Flow , or Price-to-Free-Cash-Flow, the PB Ratio measures the valuation of the stock relative to the underlying asset of the company.

The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.


Be Aware

Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.


First Hotel Co PB Ratio Related Terms


First Hotel Co PB Ratio Historical Data

* Premium members only.

The historical data trend for First Hotel Co's PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

First Hotel Co PB Ratio Chart

First Hotel Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.80 0.73 0.80 0.71 0.64

First Hotel Co Quarterly Data
Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25
PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.71 0.70 0.70 0.68 0.64

TPE:2706 vs CBRE, BEKE, JLL: PB Ratio Comparison

For the Real Estate Services subindustry, First Hotel Co's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


First Hotel Co PB Ratio vs Real Estate Industry

For the Real Estate industry and Real Estate sector, First Hotel Co's PB Ratio distribution charts can be found below:

* The bar in red indicates where First Hotel Co's PB Ratio falls into.


TPE:2706
85GF Score
First Hotel Co Ltd TPE:2706
PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

First Hotel Co PB Ratio Calculation

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.

First Hotel Co's PB Ratio for today is calculated as follows:

PB Ratio=Share Price/Book Value per Share (Q: Dec. 2025)
=12.55/20.247
=0.62

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.

Frequently Asked Questions Learn more about PB Ratio →
What does a PB Ratio of 0.62 mean?
First Hotel Co (TPE:2706) has a PB Ratio of 0.62 as of Jul. 13, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on First Hotel Co and its competitors. This is 22% below median its historical median of 0.79. Over the past decade, First Hotel Co's PB Ratio has ranged from 0.59 to 0.99. According to the industry distribution chart, First Hotel Co ranks #639 out of 1715 companies in the Real Estate industry, placing it in the top 37.3%.
Is First Hotel Co's PB Ratio too high?
First Hotel Co's current PB Ratio of 0.62 is 22% below median its 10-year median of 0.79. Over the past 10 years, this metric has ranged from a low of 0.59 to a high of 0.99. The Real Estate industry median PB Ratio is 0.81. First Hotel Co's value of 0.62 is 23.5% below this industry median. Based on the distribution chart, First Hotel Co ranks #639 out of 1715 companies in the Real Estate industry, which is above the industry midpoint. Overall, First Hotel Co has a GF Score™ of 85/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does First Hotel Co's PB Ratio compare to CBRE and BEKE?
According to the Real Estate industry distribution chart, First Hotel Co ranks #639 out of 1715 companies for PB Ratio. This puts First Hotel Co in the upper half of its industry. The industry median PB Ratio is 0.81. First Hotel Co's value of 0.62 is 23.5% below this benchmark. Historically, First Hotel Co's own PB Ratio has ranged from 0.59 to 0.99 over the past decade. While the company's 10-year median is 0.79 vs. the industry median of 0.81, First Hotel Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Real Estate company?
The median PB Ratio among Real Estate companies is 0.81, based on 1,715 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. First Hotel Co's current PB Ratio of 0.62 is 23.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on First Hotel Co and its competitors. For the Real Estate industry, the median PB Ratio is 0.81 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. First Hotel Co's current PB Ratio is 0.62, which is 22% below median its own 10-year median of 0.79. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is First Hotel Co stock overvalued right now?
Based on GuruFocus' analysis, First Hotel Co (TPE:2706) is currently considered Modestly Undervalued. The stock's GF Value™ is NT$17.26, compared to a current price of NT$12.55 — trading 27.3% below its estimated fair value. The current PB Ratio is 0.62, which is 22% below median its 10-year median of 0.79 and 23.5% below the Real Estate industry median of 0.81. First Hotel Co's overall GF Score™ is 85/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For First Hotel Co (TPE:2706), the current PB Ratio is 0.62 as of Jul. 13, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is First Hotel Co (TPE:2706) Overvalued in 2026?

Based on GuruFocus' analysis, First Hotel Co stock appears to be undervalued. The current stock price of NT$12.55 is trading 27.3% below its estimated GF Value™ of NT$17.26. GuruFocus considers First Hotel Co to be Modestly Undervalued.

Key valuation signals for TPE:2706:

  • PB Ratio: 0.62 (22% below median its 10-year median of 0.79)
  • GF Value™: NT$17.26 vs. price of NT$12.55 (27.3% below fair value)
  • GF Score™: 85/100 with 1 warning sign
  • Industry Position: 23.5% below the Real Estate median (#639 of 1715)

No single metric tells the full story. See the TPE:2706 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


First Hotel Co Business Description

Address Nanjing East Road, No. 63, Section 2, Taipei, TWN
First Hotel Co Ltd is a Taiwan-based company, that engages in the operation and management of hotels. The reportable segments of the company are the Travel service segment which include tourist hotel service, and the Leasing segment which generates key revenue and includes Rent out commercial buildings. The company operates tourism hotels, which provide spaces for accommodation, catering, parties, fitness centers, and meeting rooms. Its leasing of commercial buildings business mainly includes the leasing of shopping malls. It also provides services like dining halls, restaurants, and online booking services.
85GF Score

Get the complete analysis for TPE:2706

PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

NT$12.55
Price
NT$17.26
GF Value