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First Hotel CoTPE:2706 85 PS Ratio is 16.93 as of Jul. 19, 2026, which is 25% below its 10-year median of 22.54. GuruFocus rates TPE:2706 with a GF Score™ of 85/100 and a GF Value™ of NT$17.28 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 1,745 Real Estate companies, First Hotel Co ranks worse than 91.63% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, First Hotel Co's share price is NT$12.75.
First Hotel Co's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was NT$0.75. Hence, First Hotel Co's PS Ratio for today is 16.93.
Good Sign:
First Hotel Co Ltd stock PS Ratio (=16.91) is close to 10-year low of 15.87.
The historical rank and industry rank for First Hotel Co's PS Ratio or its related term are showing as below:
TPE:2706'
s PS Ratio Range Over the Past 10 Years
Min: 15.87 Med: 22.54 Max: 30.91
Current: 16.93
During the past 13 years, First Hotel Co's highest PS Ratio was 30.91. The lowest was 15.87. And the median was 22.54.
TPE:2706's PS Ratio is ranked worse than 91.63% of 1745
companies
in the Real Estate industry
Industry Median: 2.39
vs TPE:2706: 16.93
During the past 12 months, the average Revenue per Share Growth Rate of First Hotel Co was 5.90% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 9.10% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 8.80% per year.
During the past 13 years, First Hotel Co's highest 3-Year average Revenue per Share Growth Rate was 12.10% per year. The lowest was -8.50% per year. And the median was 0.65% per year.
Back to Basics: PS Ratio
First Hotel Co (TPE:2706) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
First Hotel Co PS Ratio Related Terms
First Hotel Co PS Ratio Historical Data
* Premium members only.
The historical data trend for First Hotel Co's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Real Estate Services subindustry, First Hotel Co's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
First Hotel Co PS Ratio vs Real Estate Industry
For the Real Estate industry and Real Estate sector, First Hotel Co's PS Ratio distribution charts can be found below:
* The bar in red indicates where First Hotel Co's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
First Hotel Co's Share Price of today is NT$12.75. First Hotel Co's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 adds up the quarterly data reported by the company within the most recent 12 months, which was NT$0.75.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
First Hotel Co (TPE:2706) has a PS Ratio of 16.93 as of Jul. 19, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on First Hotel Co and its competitors. This is 25% below median its historical median of 22.54. Over the past decade, First Hotel Co's PS Ratio has ranged from 15.87 to 30.91. According to the industry distribution chart, First Hotel Co ranks #1599 out of 1745 companies in the Real Estate industry, placing it in the top 91.6%.
Is First Hotel Co's PS Ratio too high?
First Hotel Co's current PS Ratio of 16.93 is 25% below median its 10-year median of 22.54. Over the past 10 years, this metric has ranged from a low of 15.87 to a high of 30.91. The Real Estate industry median PS Ratio is 2.39. First Hotel Co's value of 16.93 is 608.4% above this industry median. Based on the distribution chart, First Hotel Co ranks #1599 out of 1745 companies in the Real Estate industry, which is in the bottom quartile relative to peers. Overall, First Hotel Co has a GF Score™ of 85/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does First Hotel Co's PS Ratio compare to CBRE and BEKE?
According to the Real Estate industry distribution chart, First Hotel Co ranks #1599 out of 1745 companies for PS Ratio. This places First Hotel Co in the lower half of its industry. The industry median PS Ratio is 2.39. First Hotel Co's value of 16.93 is 608.4% above this benchmark. Historically, First Hotel Co's own PS Ratio has ranged from 15.87 to 30.91 over the past decade. While the company's 10-year median is 22.54 vs. the industry median of 2.39, First Hotel Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Real Estate company?
The median PS Ratio among Real Estate companies is 2.39, based on 1,745 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. First Hotel Co's current PS Ratio of 16.93 is 608.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on First Hotel Co and its competitors. For the Real Estate industry, the median PS Ratio is 2.39 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. First Hotel Co's current PS Ratio is 16.93, which is 25% below median its own 10-year median of 22.54. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is First Hotel Co stock overvalued right now?
Based on GuruFocus' analysis, First Hotel Co (TPE:2706) is currently considered Modestly Undervalued. The stock's GF Value™ is NT$17.28, compared to a current price of NT$12.75 — trading 26.2% below its estimated fair value. The current PS Ratio is 16.93, which is 25% below median its 10-year median of 22.54 and 608.4% above the Real Estate industry median of 2.39. First Hotel Co's overall GF Score™ is 85/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For First Hotel Co (TPE:2706), the current PS Ratio is 16.93 as of Jul. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is First Hotel Co (TPE:2706) Overvalued in 2026?
Based on GuruFocus' analysis, First Hotel Co stock appears to be undervalued.
The current stock price of NT$12.75 is trading 26.2% below its estimated GF Value™ of NT$17.28.
GuruFocus considers First Hotel Co to be Modestly Undervalued.
Key valuation signals for TPE:2706:
PS Ratio: 16.93 (25% below median its 10-year median of 22.54)
GF Value™: NT$17.28 vs. price of NT$12.75 (26.2% below fair value)
Industry Position: 608.4% above the Real Estate median (#1599 of 1745)
No single metric tells the full story. See the TPE:2706 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
First Hotel Co Ltd is a Taiwan-based company, that engages in the operation and management of hotels. The reportable segments of the company are the Travel service segment which include tourist hotel service, and the Leasing segment which generates key revenue and includes Rent out commercial buildings. The company operates tourism hotels, which provide spaces for accommodation, catering, parties, fitness centers, and meeting rooms. Its leasing of commercial buildings business mainly includes the leasing of shopping malls. It also provides services like dining halls, restaurants, and online booking services.
85GF Score
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