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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
HasbroHAS +5.46%72 12-1 Month Momentum % is 13.80% as of Jul. 28, 2026. GuruFocus rates HAS with a GF Score™ of 72/100 and a GF Value™ of $72.76 (Significantly Overvalued). The stock has 1 warning sign investors should review. Among 862 Travel & Leisure companies, Hasbro ranks better than 78.19% on this metric.
12-1 Month Momentum % is the total return of the stock from 12-month ago to 1-month ago. As of today (2026-07-28), Hasbro's 12-1 Month Momentum % is 13.80%.
The industry rank for Hasbro's 12-1 Month Momentum % or its related term are showing as below:
HAS's 12-1 Month Momentum % is ranked better than 78.19% of 862
companies
in the Travel & Leisure industry
Industry Median: -13.655
vs HAS: 13.80
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 12-1 Month Momentum % measures the total return to a stock over the past twelve months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Hasbro 12-1 Month Momentum % Related Terms
HAS vs LTH, GOLF, AS: 12-1 Month Momentum % Comparison
For the Leisure subindustry, Hasbro's 12-1 Month Momentum %, along with its competitors' market caps and 12-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hasbro 12-1 Month Momentum % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Hasbro's 12-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Hasbro's 12-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Hasbro (HAS) has a 12-1 Month Momentum % of 13.80% as of Jul. 28, 2026. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Hasbro and its competitors. According to the industry distribution chart, Hasbro ranks #188 out of 862 companies in the Travel & Leisure industry, placing it in the top 21.8%.
Is Hasbro's 12-1 Month Momentum % too high?
Hasbro's current 12-1 Month Momentum % is 13.80%. Based on the distribution chart, Hasbro ranks #188 out of 862 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Hasbro has a GF Score™ of 72/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Hasbro's 12-1 Month Momentum % compare to LTH and GOLF?
According to the Travel & Leisure industry distribution chart, Hasbro ranks #188 out of 862 companies for 12-1 Month Momentum %. This places Hasbro in the top 22% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 12-1 Month Momentum % for a Travel & Leisure company?
A good 12-1 Month Momentum % depends on the Travel & Leisure industry context. However, 12-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 12-1 Month Momentum % mean?
A high 12-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on Hasbro and its competitors. Hasbro's current 12-1 Month Momentum % is 13.80%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hasbro stock overvalued right now?
Based on GuruFocus' analysis, Hasbro (HAS) is currently considered Significantly Overvalued. The stock's GF Value™ is $72.76, compared to a current price of $95.56 — trading 31.3% above its estimated fair value. The current 12-1 Month Momentum % is 13.80%. Hasbro's overall GF Score™ is 72/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 12-1 Month Momentum % calculated?
12-1 Month Momentum % is calculated from a company's financial statements. For Hasbro (HAS), the current 12-1 Month Momentum % is 13.80% as of Jul. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hasbro (HAS) Overvalued in 2026?
Based on GuruFocus' analysis, Hasbro stock appears to be overvalued.
The current stock price of $95.56 is trading 31.3% above its estimated GF Value™ of $72.76.
GuruFocus considers Hasbro to be Significantly Overvalued.
Key valuation signals for HAS:
12-1 Month Momentum %: 13.80%
GF Value™: $72.76 vs. price of $95.56 (31.3% above fair value)
No single metric tells the full story. See the HAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Peppa Pig, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and has since divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022 offers the firm access to around 20 million digital tabletop players.
72GF Score
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12-1 Month Momentum % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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