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The Hershey CoHSY -0.25%74 12-1 Month Momentum % is -5.45% as of Aug. 21, 2026. GuruFocus rates HSY with a GF Score™ of 74/100 and a GF Value™ of $206.80 (Fairly Valued). The stock has 6 warning signs investors should review. Among 2,018 Consumer Packaged Goods companies, The Hershey Co ranks better than 54.76% on this metric.
12-1 Month Momentum % is the total return of the stock from 12-month ago to 1-month ago. As of today (2026-08-21), The Hershey Co's 12-1 Month Momentum % is -5.45%.
The industry rank for The Hershey Co's 12-1 Month Momentum % or its related term are showing as below:
HSY's 12-1 Month Momentum % is ranked better than 54.76% of 2018
companies
in the Consumer Packaged Goods industry
Industry Median: -8.71
vs HSY: -5.45
The Hershey Co (NYSE:HSY) 12-1 Month Momentum % Explanation
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 12-1 Month Momentum % measures the total return to a stock over the past twelve months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
The Hershey Co 12-1 Month Momentum % Related Terms
HSY vs TR, SOWG, RMCF: 12-1 Month Momentum % Comparison
For the Confectioners subindustry, The Hershey Co's 12-1 Month Momentum %, along with its competitors' market caps and 12-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Hershey Co 12-1 Month Momentum % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, The Hershey Co's 12-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where The Hershey Co's 12-1 Month Momentum % falls into.
The Hershey Co (NYSE:HSY) 12-1 Month Momentum % Calculation
12-1 Month Momentum % is calculated as following:
12-1 Month Momentum %
=
( Price 1-month ago
/
Price 12-month ago
- 1 )
*
100 %
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Hershey Co (HSY) has a 12-1 Month Momentum % of -5.45% as of Aug. 21, 2026. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on The Hershey Co and its competitors. According to the industry distribution chart, The Hershey Co ranks #913 out of 2018 companies in the Consumer Packaged Goods industry, placing it in the top 45.2%.
Is The Hershey Co's 12-1 Month Momentum % too high?
The Hershey Co's current 12-1 Month Momentum % is -5.45%. Based on the distribution chart, The Hershey Co ranks #913 out of 2018 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, The Hershey Co has a GF Score™ of 74/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does The Hershey Co's 12-1 Month Momentum % compare to TR and SOWG?
According to the Consumer Packaged Goods industry distribution chart, The Hershey Co ranks #913 out of 2018 companies for 12-1 Month Momentum %. This puts The Hershey Co in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 12-1 Month Momentum % for a Consumer Packaged Goods company?
A good 12-1 Month Momentum % depends on the Consumer Packaged Goods industry context. However, 12-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 12-1 Month Momentum % mean?
A high 12-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 12-1 Month Momentum measures the total return of the stock from 12-month ago to 1-month ago. View historical data on The Hershey Co and its competitors. The Hershey Co's current 12-1 Month Momentum % is -5.45%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Hershey Co stock overvalued right now?
Based on GuruFocus' analysis, The Hershey Co (HSY) is currently considered Fairly Valued. The stock's GF Value™ is $206.80, compared to a current price of $188.31 — trading 8.9% below its estimated fair value. The current 12-1 Month Momentum % is -5.45%. The Hershey Co's overall GF Score™ is 74/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 12-1 Month Momentum % calculated?
12-1 Month Momentum % is calculated from a company's financial statements. For The Hershey Co (HSY), the current 12-1 Month Momentum % is -5.45% as of Aug. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Hershey Co (HSY) Overvalued in 2026?
Based on GuruFocus' analysis, The Hershey Co stock appears to be undervalued.
The current stock price of $188.31 is trading 8.9% below its estimated GF Value™ of $206.80.
GuruFocus considers The Hershey Co to be Fairly Valued.
Key valuation signals for HSY:
12-1 Month Momentum %: -5.45%
GF Value™: $206.80 vs. price of $188.31 (8.9% below fair value)
No single metric tells the full story. See the HSY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hershey is a leading US confectionery manufacturer (around a $55 billion market, according to Euromonitor), controlling 35% of the domestic chocolate aisle. Beyond its namesake label, the firm's portfolio has expanded over the last 85 years and now comprises 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the US, including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confectionery business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its portfolio, as well as Pirate Brands, Dot's Pretzels, and LesserEvil over the past few years.
74GF Score
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12-1 Month Momentum % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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