Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Vital FarmsFRA:5KH -0.62%76 3-1 Month Momentum % is 5.71% as of Sep. 15, 2026. GuruFocus rates FRA:5KH with a GF Score™ of 76/100 and a GF Value™ of €34.23 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 2,048 Consumer Packaged Goods companies, Vital Farms ranks better than 57.32% on this metric.
3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-09-15), Vital Farms's 3-1 Month Momentum % is 5.71%.
The industry rank for Vital Farms's 3-1 Month Momentum % or its related term are showing as below:
FRA:5KH's 3-1 Month Momentum % is ranked better than 57.32% of 2048
companies
in the Consumer Packaged Goods industry
Industry Median: 1.07
vs FRA:5KH: 5.71
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Vital Farms 3-1 Month Momentum % Related Terms
FRA:5KH vs VFF, ALCO, AFRI: 3-1 Month Momentum % Comparison
For the Farm Products subindustry, Vital Farms's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Vital Farms 3-1 Month Momentum % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Vital Farms's 3-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Vital Farms's 3-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Vital Farms (FRA:5KH) has a 3-1 Month Momentum % of 5.71% as of Sep. 15, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Vital Farms and its competitors. According to the industry distribution chart, Vital Farms ranks #874 out of 2048 companies in the Consumer Packaged Goods industry, placing it in the top 42.7%.
Is Vital Farms' 3-1 Month Momentum % too high?
Vital Farms' current 3-1 Month Momentum % is 5.71%. The Consumer Packaged Goods industry median 3-1 Month Momentum % is 1.07. Vital Farms' value of 5.71% is 433.6% above this industry median. Based on the distribution chart, Vital Farms ranks #874 out of 2048 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Vital Farms has a GF Score™ of 76/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Vital Farms' 3-1 Month Momentum % compare to VFF and ALCO?
According to the Consumer Packaged Goods industry distribution chart, Vital Farms ranks #874 out of 2048 companies for 3-1 Month Momentum %. This puts Vital Farms in the upper half of its industry. The industry median 3-1 Month Momentum % is 1.07. Vital Farms' value of 5.71% is 433.6% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for a Consumer Packaged Goods company?
The median 3-1 Month Momentum % among Consumer Packaged Goods companies is 1.07, based on 2,048 companies in the industry. Companies in the top quartile (top 25%) have a 3-1 Month Momentum % significantly above this median, while those in the bottom quartile fall well below. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Vital Farms's current 3-1 Month Momentum % of 5.71% is 433.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Vital Farms and its competitors. For the Consumer Packaged Goods industry, the median 3-1 Month Momentum % is 1.07 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vital Farms's current 3-1 Month Momentum % is 5.71%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vital Farms stock overvalued right now?
Based on GuruFocus' analysis, Vital Farms (FRA:5KH) is currently considered Possible Value Trap. The stock's GF Value™ is €34.23, compared to a current price of €8.27 — trading 75.8% below its estimated fair value. The current 3-1 Month Momentum % is 5.71% and 433.6% above the Consumer Packaged Goods industry median of 1.07. Vital Farms' overall GF Score™ is 76/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For Vital Farms (FRA:5KH), the current 3-1 Month Momentum % is 5.71% as of Sep. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Vital Farms (FRA:5KH) Overvalued in 2026?
Based on GuruFocus' analysis, Vital Farms stock appears to be undervalued.
The current stock price of €8.27 is trading 75.8% below its estimated GF Value™ of €34.23.
GuruFocus considers Vital Farms to be Possible Value Trap.
Key valuation signals for FRA:5KH:
3-1 Month Momentum %: 5.71%
GF Value™: €34.23 vs. price of €8.27 (75.8% below fair value)
Industry Position: 433.6% above the Consumer Packaged Goods median (#874 of 2048)
No single metric tells the full story. See the FRA:5KH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Vital Farms Inc is an ethical food company. The company retails pasture-raised eggs and butter. Its products include Pasture-Raised Eggs and Pasture-Raised Butter & Ghee. The company's purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of its stakeholders (farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders).
76GF Score
Get the complete analysis for FRA:5KH
3-1 Month Momentum % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:5KH has been successfully added to your 
