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Yum BrandsYUM -1.20%84 3-1 Month Momentum % is -0.27% as of Sep. 07, 2026. GuruFocus rates YUM with a GF Score™ of 84/100 and a GF Value™ of $170.27 (Modestly Undervalued). The stock has 4 warning signs investors should review. Among 363 Restaurants companies, Yum Brands ranks worse than 57.85% on this metric.
3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-09-07), Yum Brands's 3-1 Month Momentum % is -0.27%.
The industry rank for Yum Brands's 3-1 Month Momentum % or its related term are showing as below:
YUM's 3-1 Month Momentum % is ranked worse than 57.85% of 363
companies
in the Restaurants industry
Industry Median: 2.14
vs YUM: -0.27
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Yum Brands 3-1 Month Momentum % Related Terms
YUM vs CMG, DRI, YUMC: 3-1 Month Momentum % Comparison
For the Restaurants subindustry, Yum Brands's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Yum Brands 3-1 Month Momentum % vs Restaurants Industry
For the Restaurants industry and Consumer Cyclical sector, Yum Brands's 3-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Yum Brands's 3-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Yum Brands (YUM) has a 3-1 Month Momentum % of -0.27% as of Sep. 07, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Yum Brands and its competitors. According to the industry distribution chart, Yum Brands ranks #210 out of 363 companies in the Restaurants industry, placing it in the top 57.9%.
Is Yum Brands' 3-1 Month Momentum % too high?
Yum Brands' current 3-1 Month Momentum % is -0.27%. Based on the distribution chart, Yum Brands ranks #210 out of 363 companies in the Restaurants industry, which is below the industry midpoint. Overall, Yum Brands has a GF Score™ of 84/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Yum Brands' 3-1 Month Momentum % compare to CMG and DRI?
According to the Restaurants industry distribution chart, Yum Brands ranks #210 out of 363 companies for 3-1 Month Momentum %. This places Yum Brands in the lower half of its industry. The industry median 3-1 Month Momentum % is 2.14. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for a Restaurants company?
The median 3-1 Month Momentum % among Restaurants companies is 2.14, based on 363 companies in the industry. Companies in the top quartile (top 25%) have a 3-1 Month Momentum % significantly above this median, while those in the bottom quartile fall well below. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Yum Brands and its competitors. For the Restaurants industry, the median 3-1 Month Momentum % is 2.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Yum Brands's current 3-1 Month Momentum % is -0.27%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Yum Brands stock overvalued right now?
Based on GuruFocus' analysis, Yum Brands (YUM) is currently considered Modestly Undervalued. The stock's GF Value™ is $170.27, compared to a current price of $150.71 — trading 11.5% below its estimated fair value. The current 3-1 Month Momentum % is -0.27%. Yum Brands' overall GF Score™ is 84/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For Yum Brands (YUM), the current 3-1 Month Momentum % is -0.27% as of Sep. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Yum Brands (YUM) Overvalued in 2026?
Based on GuruFocus' analysis, Yum Brands stock appears to be undervalued.
The current stock price of $150.71 is trading 11.5% below its estimated GF Value™ of $170.27.
GuruFocus considers Yum Brands to be Modestly Undervalued.
Key valuation signals for YUM:
3-1 Month Momentum %: -0.27%
GF Value™: $170.27 vs. price of $150.71 (11.5% below fair value)
No single metric tells the full story. See the YUM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
As of the end of 2025, Yum Brands generated over $68 billion in systemwide sales from more than 63,000 restaurants across 155 markets, making it the world's second-largest restaurant firm by dollar sales. Its portfolio includes KFC (33,897 stores), Pizza Hut (19,974), Taco Bell (9,030), and Habit Burger (384), with 72% of locations in international markets. As 97% of its portfolio is franchised, Yum's business model is tilted toward recurring franchise royalties and marketing contributions (64% of revenue), with the balance derived from sales at company-owned locations. The company traces its roots to a 1997 spinoff of PepsiCo's restaurant assets.
84GF Score
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