Smart Organic Ad Sofia (XBUL:SO) PEG Ratio: 2.66 (As of Jul. 26, 2026) — 31% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XBUL:SO Smart Organic Ad Sofia XBUL:SO
58 GF Score
Price €17.20
! 6 Warning Signs
View Full Analysis

What is Smart Organic Ad Sofia PEG Ratio?

Smart Organic Ad Sofia XBUL:SO +1.78% 58 PEG Ratio is 2.66 as of Jul. 26, 2026, which is 31% above its 10-year median of 2.03. GuruFocus rates XBUL:SO with a GF Score™ of 58/100. The stock has 6 warning signs investors should review. Among 790 Consumer Packaged Goods companies, Smart Organic Ad Sofia ranks worse than 69.87% on this metric.

PE Ratio without NRI / 5-Year EBITDA Growth Rate*

PEG Ratio is defined as the PE Ratio without NRI divided by the growth ratio. The growth rate we use is the 5-Year EBITDA growth rate. As of today, Smart Organic Ad Sofia's PE Ratio without NRI is 27.92. Smart Organic Ad Sofia's 5-Year EBITDA growth rate is 10.50%. Therefore, Smart Organic Ad Sofia's PEG Ratio for today is 2.66.

* The 5-Year EBITDA Growth Rate is the 5-year average EBITDA per share growth rate. While the denominator is a percentage, we use the whole number as opposed to the decimal form for the calculation. For example, 5% would be shown as 5 as opposed to 0.05. If it's smaller than or equal to 0, then the PEG Ratio is not calculated.


The historical rank and industry rank for Smart Organic Ad Sofia's PEG Ratio or its related term are showing as below:

XBUL:SO' s PEG Ratio Range Over the Past 10 Years
Min: 0.96   Med: 2.03   Max: 5.06
Current: 2.66


During the past 8 years, Smart Organic Ad Sofia's highest PEG Ratio was 5.06. The lowest was 0.96. And the median was 2.03.


XBUL:SO's PEG Ratio is ranked worse than
69.87% of 790 companies
in the Consumer Packaged Goods industry
Industry Median: 1.28 vs XBUL:SO: 2.66

Peter Lynch thinks a company with a P/E ratio equal to its growth rate is fairly valued.


Smart Organic Ad Sofia  (XBUL:SO) PEG Ratio Explanation

To compare stocks with different growth rates, Peter Lynch invented a ratio called PEG Ratio. PEG Ratio is defined as the P/E ratio divided by the growth ratio. He thinks a company with a P/E ratio equal to its growth rate is fairly valued. Still he said he would rather buy a company growing 20% a year with a P/E of 20, instead of a company growing 10% a year with a P/E of 10.


Smart Organic Ad Sofia PEG Ratio Related Terms


Smart Organic Ad Sofia PEG Ratio Historical Data

* Premium members only.

The historical data trend for Smart Organic Ad Sofia's PEG Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Smart Organic Ad Sofia PEG Ratio Chart

Smart Organic Ad Sofia Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PEG Ratio
Get a 7-Day Free Trial 0.00 0.00 0.00 1.49 5.06

Smart Organic Ad Sofia Semi-Annual Data
Dec18 Dec19 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
PEG Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 1.49 0.00 5.06

XBUL:SO vs KHC, GIS, HRL: PEG Ratio Comparison

For the Packaged Foods subindustry, Smart Organic Ad Sofia's PEG Ratio, along with its competitors' market caps and PEG Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Smart Organic Ad Sofia PEG Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Smart Organic Ad Sofia's PEG Ratio distribution charts can be found below:

* The bar in red indicates where Smart Organic Ad Sofia's PEG Ratio falls into.


XBUL:SO
58GF Score
Smart Organic Ad Sofia XBUL:SO
PEG Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Smart Organic Ad Sofia PEG Ratio Calculation

PEG Ratio is defined as the PE Ratio without NRI divided by the growth ratio. The ratio we use is the 5-Year EBITDA growth rate.

Smart Organic Ad Sofia's PEG Ratio for today is calculated as

PEG Ratio=PE Ratio without NRI/5-Year EBITDA Growth Rate*
=27.922077922078/10.50
=2.66

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Note: The 5-Year EBITDA Growth Rate is the 5-year average EBITDA per share growth rate. While the denominator is a percentage, we use the whole number as opposed to the decimal form for the calculation. For example, 5% would be shown as 5 as opposed to 0.05. If it's smaller than or equal to 0, then the PEG Ratio is not calculated.

Frequently Asked Questions Learn more about PEG Ratio →
What does a PEG Ratio of 2.66 mean?
Smart Organic Ad Sofia (XBUL:SO) has a PEG Ratio of 2.66 as of Jul. 26, 2026. Price-earnings to growth ratio is the ratio of price-earnings to a company's earnings growth rate. View historical data on Smart Organic Ad Sofia and its competitors. This is 31% above median its historical median of 2.03. Over the past decade, Smart Organic Ad Sofia's PEG Ratio has ranged from 0.96 to 5.06. According to the industry distribution chart, Smart Organic Ad Sofia ranks #552 out of 790 companies in the Consumer Packaged Goods industry, placing it in the top 69.9%.
Is Smart Organic Ad Sofia's PEG Ratio too high?
Smart Organic Ad Sofia's current PEG Ratio of 2.66 is 31% above median its 10-year median of 2.03. Over the past 10 years, this metric has ranged from a low of 0.96 to a high of 5.06. The Consumer Packaged Goods industry median PEG Ratio is 1.28. Smart Organic Ad Sofia's value of 2.66 is 107.8% above this industry median. Based on the distribution chart, Smart Organic Ad Sofia ranks #552 out of 790 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, Smart Organic Ad Sofia has a GF Score™ of 58/100, reflecting its overall financial health beyond just this single metric.
How does Smart Organic Ad Sofia's PEG Ratio compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Smart Organic Ad Sofia ranks #552 out of 790 companies for PEG Ratio. This places Smart Organic Ad Sofia in the lower half of its industry. The industry median PEG Ratio is 1.28. Smart Organic Ad Sofia's value of 2.66 is 107.8% above this benchmark. Historically, Smart Organic Ad Sofia's own PEG Ratio has ranged from 0.96 to 5.06 over the past decade. While the company's 10-year median is 2.03 vs. the industry median of 1.28, Smart Organic Ad Sofia has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PEG Ratio for a Consumer Packaged Goods company?
The median PEG Ratio among Consumer Packaged Goods companies is 1.28, based on 790 companies in the industry. Companies in the top quartile (top 25%) have a PEG Ratio significantly above this median, while those in the bottom quartile fall well below. However, PEG Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Smart Organic Ad Sofia's current PEG Ratio of 2.66 is 107.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PEG Ratio mean?
A high PEG Ratio can signal that a stock is expensive relative to its fundamentals. Price-earnings to growth ratio is the ratio of price-earnings to a company's earnings growth rate. View historical data on Smart Organic Ad Sofia and its competitors. For the Consumer Packaged Goods industry, the median PEG Ratio is 1.28 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Smart Organic Ad Sofia's current PEG Ratio is 2.66, which is 31% above median its own 10-year median of 2.03. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Smart Organic Ad Sofia stock overvalued right now?
Smart Organic Ad Sofia (XBUL:SO) has a current PEG Ratio of 2.66. The current PEG Ratio is 2.66, which is 31% above median its 10-year median of 2.03 and 107.8% above the Consumer Packaged Goods industry median of 1.28. Smart Organic Ad Sofia's overall GF Score™ is 58/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PEG Ratio calculated?
PEG Ratio is calculated from a company's financial statements. For Smart Organic Ad Sofia (XBUL:SO), the current PEG Ratio is 2.66 as of Jul. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Smart Organic Ad Sofia Business Description

Other Exchanges J4Y:Germany
Address 6 Damyanitsa Street, Sofia, BGR, 1619
Smart Organic Ad Sofia is a producer and distributor of organic food in Europe. It offers Protein Bars, Fruity Bars, Smoothies, Rice Snacks, and Hazelnut Cocoa spread, among others.
58GF Score

Get the complete analysis for XBUL:SO

PEG Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€17.20
Price