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Coca-Cola ConsolidatedCOKE +0.74%83 Pretax Margin % is 10.48% as of Jun. 2026, which is 123% above its 10-year median of 4.70. GuruFocus rates COKE with a GF Score™ of 83/100 and a GF Value™ of $175.99 (Fairly Valued). Among 117 Beverages - Non-Alcoholic companies, Coca-Cola Consolidated ranks better than 55.56% on this metric.
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Coca-Cola Consolidated Pretax Margin % Related Terms
Coca-Cola Consolidated Pretax Margin % Historical Data
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The historical data trend for Coca-Cola Consolidated's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
COKE vs PRMB, CELH, COCO: Pretax Margin % Comparison
For the Beverages - Non-Alcoholic subindustry, Coca-Cola Consolidated's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Coca-Cola Consolidated Pretax Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Coca-Cola Consolidated's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Coca-Cola Consolidated's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Coca-Cola Consolidated (COKE) has a Pretax Margin % of 10.48% as of Jun. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Coca-Cola Consolidated and its competitors. This is 123% above median its historical median of 4.70. According to the industry distribution chart, Coca-Cola Consolidated ranks #52 out of 117 companies in the Beverages - Non-Alcoholic industry, placing it in the top 44.4%.
Is Coca-Cola Consolidated's Pretax Margin % too high?
Coca-Cola Consolidated's current Pretax Margin % of 10.48% is 123% above median its 10-year median of 4.70. The Beverages - Non-Alcoholic industry median Pretax Margin % is 9.04. Coca-Cola Consolidated's value of 10.48% is 15.9% above this industry median. Based on the distribution chart, Coca-Cola Consolidated ranks #52 out of 117 companies in the Beverages - Non-Alcoholic industry, which is above the industry midpoint. Overall, Coca-Cola Consolidated has a GF Score™ of 83/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Coca-Cola Consolidated's Pretax Margin % compare to PRMB and CELH?
According to the Beverages - Non-Alcoholic industry distribution chart, Coca-Cola Consolidated ranks #52 out of 117 companies for Pretax Margin %. This puts Coca-Cola Consolidated in the upper half of its industry. The industry median Pretax Margin % is 9.04. Coca-Cola Consolidated's value of 10.48% is 15.9% above this benchmark. While the company's 10-year median is 4.70 vs. the industry median of 9.04, Coca-Cola Consolidated has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Beverages - Non-Alcoholic company?
The median Pretax Margin % among Beverages - Non-Alcoholic companies is 9.04, based on 117 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Coca-Cola Consolidated's current Pretax Margin % of 10.48% is 15.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Coca-Cola Consolidated and its competitors. For the Beverages - Non-Alcoholic industry, the median Pretax Margin % is 9.04 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Coca-Cola Consolidated's current Pretax Margin % is 10.48%, which is 123% above median its own 10-year median of 4.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Coca-Cola Consolidated stock overvalued right now?
Based on GuruFocus' analysis, Coca-Cola Consolidated (COKE) is currently considered Fairly Valued. The stock's GF Value™ is $175.99, compared to a current price of $190.16 — trading 8.1% above its estimated fair value. The current Pretax Margin % is 10.48%, which is 123% above median its 10-year median of 4.70 and 15.9% above the Beverages - Non-Alcoholic industry median of 9.04. Coca-Cola Consolidated's overall GF Score™ is 83/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Coca-Cola Consolidated (COKE), the current Pretax Margin % is 10.48% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Coca-Cola Consolidated (COKE) Overvalued in 2026?
Based on GuruFocus' analysis, Coca-Cola Consolidated stock appears to be overvalued.
The current stock price of $190.16 is trading 8.1% above its estimated GF Value™ of $175.99.
GuruFocus considers Coca-Cola Consolidated to be Fairly Valued.
Key valuation signals for COKE:
Pretax Margin %: 10.48% (123% above median its 10-year median of 4.70)
GF Value™: $175.99 vs. price of $190.16 (8.1% above fair value)
Industry Position: 15.9% above the Beverages - Non-Alcoholic median (#52 of 117)
No single metric tells the full story. See the COKE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Coca-Cola Consolidated Inc distributes, markets, and manufactures nonalcoholic beverages. It offers a range of nonalcoholic beverage products and flavors, including both sparkling and still beverages. Sparkling beverages are carbonated beverages, and the Company's principal sparkling beverage is Coca-Cola. Still beverages include energy products and non-carbonated beverages such as bottled water, ready-to-drink tea, ready-to-drink coffee, enhanced water, juices, and sports drinks. The Company has two operating segments: Nonalcoholic Beverages and All Other. Key revenue is generated from Nonalcoholic Beverages.
83GF Score
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