Monster BeverageFRA:MOB +0.98%97 Pretax Margin % is 31.88% as of Mar. 2026, which is 4% below its 10-year median of 33.11. GuruFocus rates FRA:MOB with a GF Score™ of 97/100 and a GF Value™ of €67.94 (Modestly Overvalued). The stock has 6 warning signs investors should review. Among 116 Beverages - Non-Alcoholic companies, Monster Beverage ranks better than 93.97% on this metric.
The historical rank and industry rank for Monster Beverage's Pretax Margin % or its related term are showing as below:
FRA:MOB'
s Pretax Margin % Range Over the Past 10 Years
Min: 24.91 Med: 33.11 Max: 35.67
Current: 30.19
FRA:MOB's Pretax Margin % is ranked better than 93.97% of 116
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 9.02
vs FRA:MOB: 30.19
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Monster Beverage Pretax Margin % Related Terms
Monster Beverage Pretax Margin % Historical Data
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The historical data trend for Monster Beverage's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:MOB vs KDP, COCSF, COKE: Pretax Margin % Comparison
For the Beverages - Non-Alcoholic subindustry, Monster Beverage's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Monster Beverage Pretax Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Monster Beverage's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Monster Beverage's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Monster Beverage (FRA:MOB) has a Pretax Margin % of 31.88% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Monster Beverage and its competitors. This is near median its historical median of 33.11. Over the past decade, Monster Beverage's Pretax Margin % has ranged from 24.91 to 35.67. According to the industry distribution chart, Monster Beverage ranks #7 out of 116 companies in the Beverages - Non-Alcoholic industry, placing it in the top 6%.
Is Monster Beverage's Pretax Margin % too high?
Monster Beverage's current Pretax Margin % of 31.88% is near median its 10-year median of 33.11. Over the past 10 years, this metric has ranged from a low of 24.91 to a high of 35.67. The Beverages - Non-Alcoholic industry median Pretax Margin % is 9.02. Monster Beverage's value of 31.88% is 253.4% above this industry median. Based on the distribution chart, Monster Beverage ranks #7 out of 116 companies in the Beverages - Non-Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, Monster Beverage has a GF Score™ of 97/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Monster Beverage's Pretax Margin % compare to KDP and COCSF?
According to the Beverages - Non-Alcoholic industry distribution chart, Monster Beverage ranks #7 out of 116 companies for Pretax Margin %. This places Monster Beverage in the top 6% of its industry — outperforming the majority of peers. The industry median Pretax Margin % is 9.02. Monster Beverage's value of 31.88% is 253.4% above this benchmark. Historically, Monster Beverage's own Pretax Margin % has ranged from 24.91 to 35.67 over the past decade. While the company's 10-year median is 33.11 vs. the industry median of 9.02, Monster Beverage has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Beverages - Non-Alcoholic company?
The median Pretax Margin % among Beverages - Non-Alcoholic companies is 9.02, based on 116 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Monster Beverage's current Pretax Margin % of 31.88% is 253.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Monster Beverage and its competitors. For the Beverages - Non-Alcoholic industry, the median Pretax Margin % is 9.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Monster Beverage's current Pretax Margin % is 31.88%, which is near median its own 10-year median of 33.11. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Monster Beverage stock overvalued right now?
Based on GuruFocus' analysis, Monster Beverage (FRA:MOB) is currently considered Modestly Overvalued. The stock's GF Value™ is €67.94, compared to a current price of €85.19 — trading 25.4% above its estimated fair value. The current Pretax Margin % is 31.88%, which is near median its 10-year median of 33.11 and 253.4% above the Beverages - Non-Alcoholic industry median of 9.02. Monster Beverage's overall GF Score™ is 97/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Monster Beverage (FRA:MOB), the current Pretax Margin % is 31.88% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Monster Beverage (FRA:MOB) Overvalued in 2026?
Based on GuruFocus' analysis, Monster Beverage stock appears to be overvalued.
The current stock price of €85.19 is trading 25.4% above its estimated GF Value™ of €67.94.
GuruFocus considers Monster Beverage to be Modestly Overvalued.
Key valuation signals for FRA:MOB:
Pretax Margin %: 31.88% (near median its 10-year median of 33.11)
GF Value™: €67.94 vs. price of €85.19 (25.4% above fair value)
Industry Position: 253.4% above the Beverages - Non-Alcoholic median (#7 of 116)
No single metric tells the full story. See the FRA:MOB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Monster Beverage is a leader in the energy drink category within the nonalcoholic ready-to-drink beverage market, generating two-thirds of revenue in the US and Canada. The well-known Monster trademark includes brands such as Monster Energy, Monster Ultra, Java Monster, and Juice Monster. The firm also owns other energy drink brands, such as Reign, NOS, Burn, Bang, and Mother, and brews and distributes beers and flavored malt beverages following the acquisition of a craft brewer in 2022. Monster controls branding and innovation but outsources beverage manufacturing and packaging to co-packers and finished goods distribution to bottlers in the global Coca-Cola system (pursuant to a 20-year agreement inked in 2015). Coke is the largest shareholder of Monster, owning a 20% stake.
97GF Score
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