Brave Bison GroupFRA:RT70 +9.47%32 Pretax Margin % is 1.58% as of Dec. 2025, which is 305% above its 10-year median of 0.39. GuruFocus rates FRA:RT70 with a GF Score™ of 32/100 and a GF Value™ of €0.52 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 552 Interactive Media companies, Brave Bison Group ranks worse than 53.08% on this metric.
The historical rank and industry rank for Brave Bison Group's Pretax Margin % or its related term are showing as below:
FRA:RT70'
s Pretax Margin % Range Over the Past 10 Years
Min: -96.43 Med: 0.39 Max: 5.95
Current: 1.26
FRA:RT70's Pretax Margin % is ranked worse than 53.08% of 552
companies
in the Interactive Media industry
Industry Median: 2.245
vs FRA:RT70: 1.26
Brave Bison Group (FRA:RT70) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Brave Bison Group Pretax Margin % Related Terms
Brave Bison Group Pretax Margin % Historical Data
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The historical data trend for Brave Bison Group's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:RT70 vs GOOGL, META, SPOT: Pretax Margin % Comparison
For the Internet Content & Information subindustry, Brave Bison Group's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brave Bison Group Pretax Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Brave Bison Group's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Brave Bison Group's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Brave Bison Group (FRA:RT70) has a Pretax Margin % of 1.58% as of Dec. 2025. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Brave Bison Group and its competitors. This is 305% above median its historical median of 0.39. According to the industry distribution chart, Brave Bison Group ranks #293 out of 552 companies in the Interactive Media industry, placing it in the top 53.1%.
Is Brave Bison Group's Pretax Margin % too high?
Brave Bison Group's current Pretax Margin % of 1.58% is 305% above median its 10-year median of 0.39. The Interactive Media industry median Pretax Margin % is 2.25. Brave Bison Group's value of 1.58% is 29.6% below this industry median. Based on the distribution chart, Brave Bison Group ranks #293 out of 552 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Brave Bison Group has a GF Score™ of 32/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Brave Bison Group's Pretax Margin % compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Brave Bison Group ranks #293 out of 552 companies for Pretax Margin %. This places Brave Bison Group in the lower half of its industry. The industry median Pretax Margin % is 2.25. Brave Bison Group's value of 1.58% is 29.6% below this benchmark. While the company's 10-year median is 0.39 vs. the industry median of 2.25, Brave Bison Group has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for an Interactive Media company?
The median Pretax Margin % among Interactive Media companies is 2.25, based on 552 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Brave Bison Group's current Pretax Margin % of 1.58% is 29.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Brave Bison Group and its competitors. For the Interactive Media industry, the median Pretax Margin % is 2.25 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Brave Bison Group's current Pretax Margin % is 1.58%, which is 305% above median its own 10-year median of 0.39. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brave Bison Group stock overvalued right now?
Based on GuruFocus' analysis, Brave Bison Group (FRA:RT70) is currently considered Significantly Overvalued. The stock's GF Value™ is €0.52, compared to a current price of €1.04 — trading 100% above its estimated fair value. The current Pretax Margin % is 1.58%, which is 305% above median its 10-year median of 0.39 and 29.6% below the Interactive Media industry median of 2.25. Brave Bison Group's overall GF Score™ is 32/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Brave Bison Group (FRA:RT70), the current Pretax Margin % is 1.58% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brave Bison Group (FRA:RT70) Overvalued in 2026?
Based on GuruFocus' analysis, Brave Bison Group stock appears to be overvalued.
The current stock price of €1.04 is trading 100% above its estimated GF Value™ of €0.52.
GuruFocus considers Brave Bison Group to be Significantly Overvalued.
Key valuation signals for FRA:RT70:
Pretax Margin %: 1.58% (305% above median its 10-year median of 0.39)
GF Value™: €0.52 vs. price of €1.04 (100% above fair value)
Industry Position: 29.6% below the Interactive Media median (#293 of 552)
No single metric tells the full story. See the FRA:RT70 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brave Bison Group PLC is an independent digital media and social video broadcaster. The company is engaged in the provision of digital advertising and technology services to blue-chip companies, like social media advertising, influencer marketing, paid media services, and search engine optimization services, and it owns and operates a network of social and digital media channels. These channels principally exist on platforms such as YouTube, Snapchat, Facebook, TikTok, and Instagram. The geographic segment includes the United Kingdom and Europe; and the rest of the world.
32GF Score
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