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ad pepper media International NVXTER:APM 69 Pretax Margin % is 2.32% as of Mar. 2026, which is 17% below its 10-year median of 2.80. GuruFocus rates XTER:APM with a GF Score™ of 69/100 and a GF Value™ of €2.43 (Fairly Valued). The stock has 3 warning signs investors should review. Among 1,011 Media - Diversified companies, ad pepper media International NV ranks better than 52.13% on this metric.
ad pepper media International NV (XTER:APM) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
ad pepper media International NV Pretax Margin % Related Terms
ad pepper media International NV Pretax Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ad pepper media International NV Pretax Margin % Chart
XTER:APM vs APP, OMC, TTD: Pretax Margin % Comparison
For the Advertising Agencies subindustry, ad pepper media International NV's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ad pepper media International NV Pretax Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, ad pepper media International NV's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where ad pepper media International NV's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ad pepper media International NV (XTER:APM) has a Pretax Margin % of 2.32% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on ad pepper media International NV and its competitors. This is 17% below median its historical median of 2.80. According to the industry distribution chart, ad pepper media International NV ranks #484 out of 1011 companies in the Media - Diversified industry, placing it in the top 47.9%.
Is ad pepper media International NV's Pretax Margin % too high?
ad pepper media International NV's current Pretax Margin % of 2.32% is 17% below median its 10-year median of 2.80. The Media - Diversified industry median Pretax Margin % is 2.16. ad pepper media International NV's value of 2.32% is 7.4% above this industry median. Based on the distribution chart, ad pepper media International NV ranks #484 out of 1011 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, ad pepper media International NV has a GF Score™ of 69/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does ad pepper media International NV's Pretax Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, ad pepper media International NV ranks #484 out of 1011 companies for Pretax Margin %. This puts ad pepper media International NV in the upper half of its industry. The industry median Pretax Margin % is 2.16. ad pepper media International NV's value of 2.32% is 7.4% above this benchmark. While the company's 10-year median is 2.80 vs. the industry median of 2.16, ad pepper media International NV has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Media - Diversified company?
The median Pretax Margin % among Media - Diversified companies is 2.16, based on 1,011 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ad pepper media International NV's current Pretax Margin % of 2.32% is 7.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on ad pepper media International NV and its competitors. For the Media - Diversified industry, the median Pretax Margin % is 2.16 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ad pepper media International NV's current Pretax Margin % is 2.32%, which is 17% below median its own 10-year median of 2.80. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ad pepper media International NV stock overvalued right now?
Based on GuruFocus' analysis, ad pepper media International NV (XTER:APM) is currently considered Fairly Valued. The stock's GF Value™ is €2.43, compared to a current price of €2.66 — trading 9.5% above its estimated fair value. The current Pretax Margin % is 2.32%, which is 17% below median its 10-year median of 2.80 and 7.4% above the Media - Diversified industry median of 2.16. ad pepper media International NV's overall GF Score™ is 69/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For ad pepper media International NV (XTER:APM), the current Pretax Margin % is 2.32% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ad pepper media International NV (XTER:APM) Overvalued in 2026?
Based on GuruFocus' analysis, ad pepper media International NV stock appears to be overvalued.
The current stock price of €2.66 is trading 9.5% above its estimated GF Value™ of €2.43.
GuruFocus considers ad pepper media International NV to be Fairly Valued.
Key valuation signals for XTER:APM:
Pretax Margin %: 2.32% (17% below median its 10-year median of 2.80)
GF Value™: €2.43 vs. price of €2.66 (9.5% above fair value)
Industry Position: 7.4% above the Media - Diversified median (#484 of 1011)
No single metric tells the full story. See the XTER:APM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
ad pepper media International NV is in the business of advertising and marketing sector. The company's segment includes Ad pepper media, Ad Agents, and Webgains. The ad pepper media segment specializes in lead generation. The ad agents segment design, control and optimize results-oriented marketing and sales solutions in all digital channels. In addition, it also specializes in search engine marketing, search engine optimization, affiliate management, social media advertising, and performance display and product data management. The web gains segment offers solutions to all of its affiliate management. The company operates in geographical areas which include the United Kingdom, Netherlands, Germany, Spain, the USA, and others.
69GF Score
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