Churchill China (FRA:EQW) PS Ratio: 0.50 (As of Jul. 23, 2026) — 76% Below Median

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Director of Data and Quant Analytics at GuruFocus
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FRA:EQW Churchill China PLC FRA:EQW
57 GF Score
Price €4.00
GF Value €10.41
Valuation Significantly Undervalued
! 4 Warning Signs
View Full Analysis

What is Churchill China PS Ratio?

Churchill China FRA:EQW +4.17% 57 PS Ratio is 0.50 as of Jul. 23, 2026, which is 76% below its 10-year median of 2.05. GuruFocus rates FRA:EQW with a GF Score™ of 57/100 and a GF Value™ of €10.41 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 430 Furnishings, Fixtures & Appliances companies, Churchill China ranks better than 66.98% on this metric.

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Churchill China's share price is €4.00. Churchill China's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was €8.05. Hence, Churchill China's PS Ratio for today is 0.50.

The historical rank and industry rank for Churchill China's PS Ratio or its related term are showing as below:

FRA:EQW' s PS Ratio Range Over the Past 10 Years
Min: 0.42   Med: 2.05   Max: 6.14
Current: 0.51

During the past 13 years, Churchill China's highest PS Ratio was 6.14. The lowest was 0.42. And the median was 2.05.

FRA:EQW's PS Ratio is ranked better than
66.98% of 430 companies
in the Furnishings, Fixtures & Appliances industry
Industry Median: 0.85 vs FRA:EQW: 0.51

Churchill China's Revenue per Sharefor the six months ended in Dec. 2025 was €3.93. Its Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was €8.05.

Warning Sign:

Churchill China PLC revenue per share has been in decline over the past 3 years.

During the past 12 months, the average Revenue per Share Growth Rate of Churchill China was -2.60% per year. During the past 3 years, the average Revenue per Share Growth Rate was -2.60% per year. During the past 5 years, the average Revenue per Share Growth Rate was 13.70% per year. During the past 10 years, the average Revenue per Share Growth Rate was 5.70% per year.

During the past 13 years, Churchill China's highest 3-Year average Revenue per Share Growth Rate was 31.40% per year. The lowest was -12.00% per year. And the median was 0.80% per year.

Back to Basics: PS Ratio


Churchill China  (FRA:EQW) PS Ratio Explanation

The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.

When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.

Similar to the PE Ratio or Price-to-Operating-Cash-Flow or Price-to-Free-Cash-Flow , the PS Ratio measures the valuation based on the earning power of the company. This is where it is different from the PB Ratio , which measures the valuation based on the company's balance sheet.


Be Aware

The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.


Churchill China PS Ratio Related Terms


Churchill China PS Ratio Historical Data

* Premium members only.

The historical data trend for Churchill China's PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Churchill China PS Ratio Chart

Churchill China Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.19 1.57 1.94 0.98 0.49

Churchill China Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.94 0.00 0.98 0.00 0.49

FRA:EQW vs SN, SGI, MHK: PS Ratio Comparison

For the Furnishings, Fixtures & Appliances subindustry, Churchill China's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Churchill China PS Ratio vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Churchill China's PS Ratio distribution charts can be found below:

* The bar in red indicates where Churchill China's PS Ratio falls into.


FRA:EQW
57GF Score
Churchill China PLC FRA:EQW
PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Churchill China PS Ratio Calculation

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.

Churchill China's PS Ratio for today is calculated as

PS Ratio=Share Price/Revenue per Share (TTM)
=4.00/8.045
=0.50

Churchill China's Share Price of today is €4.00.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Churchill China's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was €8.05.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

PS Ratio=Market Cap/Revenue

The Revenue here is for the trailing 12 months.

Frequently Asked Questions Learn more about PS Ratio →
What does a PS Ratio of 0.50 mean?
Churchill China (FRA:EQW) has a PS Ratio of 0.50 as of Jul. 23, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Churchill China and its competitors. This is 76% below median its historical median of 2.05. Over the past decade, Churchill China's PS Ratio has ranged from 0.42 to 6.14. According to the industry distribution chart, Churchill China ranks #142 out of 430 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 33%.
Is Churchill China's PS Ratio too high?
Churchill China's current PS Ratio of 0.50 is 76% below median its 10-year median of 2.05. Over the past 10 years, this metric has ranged from a low of 0.42 to a high of 6.14. The Furnishings, Fixtures & Appliances industry median PS Ratio is 0.85. Churchill China's value of 0.50 is 41.2% below this industry median. Based on the distribution chart, Churchill China ranks #142 out of 430 companies in the Furnishings, Fixtures & Appliances industry, which is above the industry midpoint. Overall, Churchill China has a GF Score™ of 57/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Churchill China's PS Ratio compare to SN and SGI?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Churchill China ranks #142 out of 430 companies for PS Ratio. This puts Churchill China in the upper half of its industry. The industry median PS Ratio is 0.85. Churchill China's value of 0.50 is 41.2% below this benchmark. Historically, Churchill China's own PS Ratio has ranged from 0.42 to 6.14 over the past decade. While the company's 10-year median is 2.05 vs. the industry median of 0.85, Churchill China has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Furnishings, Fixtures & Appliances company?
The median PS Ratio among Furnishings, Fixtures & Appliances companies is 0.85, based on 430 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Churchill China's current PS Ratio of 0.50 is 41.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Churchill China and its competitors. For the Furnishings, Fixtures & Appliances industry, the median PS Ratio is 0.85 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Churchill China's current PS Ratio is 0.50, which is 76% below median its own 10-year median of 2.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Churchill China stock overvalued right now?
Based on GuruFocus' analysis, Churchill China (FRA:EQW) is currently considered Significantly Undervalued. The stock's GF Value™ is €10.41, compared to a current price of €4.00 — trading 61.6% below its estimated fair value. The current PS Ratio is 0.50, which is 76% below median its 10-year median of 2.05 and 41.2% below the Furnishings, Fixtures & Appliances industry median of 0.85. Churchill China's overall GF Score™ is 57/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Churchill China (FRA:EQW), the current PS Ratio is 0.50 as of Jul. 23, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Churchill China (FRA:EQW) Overvalued in 2026?

Based on GuruFocus' analysis, Churchill China stock appears to be undervalued. The current stock price of €4.00 is trading 61.6% below its estimated GF Value™ of €10.41. GuruFocus considers Churchill China to be Significantly Undervalued.

Key valuation signals for FRA:EQW:

  • PS Ratio: 0.50 (76% below median its 10-year median of 2.05)
  • GF Value™: €10.41 vs. price of €4.00 (61.6% below fair value)
  • GF Score™: 57/100 with 4 warning signs
  • Industry Position: 41.2% below the Furnishings, Fixtures & Appliances median (#142 of 430)

No single metric tells the full story. See the FRA:EQW stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Churchill China Business Description

Other Exchanges CHH:UK
Address No.1 Marlborough Way, Tunstall, Stoke-on-Trent, Staffordshire, GBR, ST6 5NZ
Churchill China PLC is a British pottery manufacturer. It is a manufacturer and distributor of tabletop products. Its customers include the pub, restaurant and hotel chains, sports and conference venues, health and education establishments and contract caterers. Its segments include Ceramics, the sale of ceramic tableware and complimentary items, and Materials, the sale of materials for the production of ceramics, to the tableware industry, majority of its revenue is generated from Ceramics segment. The company operates in the UK, Rest of Europe, USA and Rest of the World.
57GF Score

Get the complete analysis for FRA:EQW

PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€4.00
Price
€10.41
GF Value