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What is Keck Seng Investments (Hong Kong) PS Ratio?
Keck Seng Investments (Hong Kong)FRA:KEC 53 PS Ratio is 0.47 as of Sep. 10, 2026, which is 41% below its 10-year median of 0.80. GuruFocus rates FRA:KEC with a GF Score™ of 53/100 and a GF Value™ of €0.24 (Fairly Valued). The stock has 4 warning signs investors should review. Among 836 Travel & Leisure companies, Keck Seng Investments (Hong Kong) ranks better than 83.37% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Keck Seng Investments (Hong Kong)'s share price is €0.248.
Keck Seng Investments (Hong Kong)'s Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was €0.52. Hence, Keck Seng Investments (Hong Kong)'s PS Ratio for today is 0.47.
Warning Sign:
Keck Seng Investments (Hong Kong) Ltd stock PS Ratio (=0.51) is close to 3-year high of 0.56.
During the past 13 years, Keck Seng Investments (Hong Kong)'s highest 3-Year average Revenue per Share Growth Rate was 51.90% per year. The lowest was -38.00% per year. And the median was 12.40% per year.
Keck Seng Investments (Hong Kong) (FRA:KEC) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Keck Seng Investments (Hong Kong) PS Ratio Related Terms
Keck Seng Investments (Hong Kong) PS Ratio Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Keck Seng Investments (Hong Kong)'s PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Keck Seng Investments (Hong Kong) PS Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Keck Seng Investments (Hong Kong)'s PS Ratio distribution charts can be found below:
* The bar in red indicates where Keck Seng Investments (Hong Kong)'s PS Ratio falls into.
Keck Seng Investments (Hong Kong) PS Ratio Calculation
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Keck Seng Investments (Hong Kong)'s Share Price of today is €0.248.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Keck Seng Investments (Hong Kong)'s Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was €0.52.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Keck Seng Investments (Hong Kong) (FRA:KEC) has a PS Ratio of 0.47 as of Sep. 10, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Keck Seng Investments (Hong Kong) and its competitors. This is 41% below median its historical median of 0.80. Over the past decade, Keck Seng Investments (Hong Kong)'s PS Ratio has ranged from 0.38 to 2.55. According to the industry distribution chart, Keck Seng Investments (Hong Kong) ranks #139 out of 836 companies in the Travel & Leisure industry, placing it in the top 16.6%.
Is Keck Seng Investments (Hong Kong)'s PS Ratio too high?
Keck Seng Investments (Hong Kong)'s current PS Ratio of 0.47 is 41% below median its 10-year median of 0.80. Over the past 10 years, this metric has ranged from a low of 0.38 to a high of 2.55. The Travel & Leisure industry median PS Ratio is 1.43. Keck Seng Investments (Hong Kong)'s value of 0.47 is 67% below this industry median. Based on the distribution chart, Keck Seng Investments (Hong Kong) ranks #139 out of 836 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Keck Seng Investments (Hong Kong) has a GF Score™ of 53/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Keck Seng Investments (Hong Kong)'s PS Ratio compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Keck Seng Investments (Hong Kong) ranks #139 out of 836 companies for PS Ratio. This places Keck Seng Investments (Hong Kong) in the top 17% of its industry — outperforming the majority of peers. The industry median PS Ratio is 1.43. Keck Seng Investments (Hong Kong)'s value of 0.47 is 67% below this benchmark. Historically, Keck Seng Investments (Hong Kong)'s own PS Ratio has ranged from 0.38 to 2.55 over the past decade. While the company's 10-year median is 0.80 vs. the industry median of 1.43, Keck Seng Investments (Hong Kong) has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Travel & Leisure company?
The median PS Ratio among Travel & Leisure companies is 1.43, based on 836 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Keck Seng Investments (Hong Kong)'s current PS Ratio of 0.47 is 67% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Keck Seng Investments (Hong Kong) and its competitors. For the Travel & Leisure industry, the median PS Ratio is 1.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Keck Seng Investments (Hong Kong)'s current PS Ratio is 0.47, which is 41% below median its own 10-year median of 0.80. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Keck Seng Investments (Hong Kong) stock overvalued right now?
Based on GuruFocus' analysis, Keck Seng Investments (Hong Kong) (FRA:KEC) is currently considered Fairly Valued. The stock's GF Value™ is €0.24, compared to a current price of €0.25 — trading 3.3% above its estimated fair value. The current PS Ratio is 0.47, which is 41% below median its 10-year median of 0.80 and 67% below the Travel & Leisure industry median of 1.43. Keck Seng Investments (Hong Kong)'s overall GF Score™ is 53/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Keck Seng Investments (Hong Kong) (FRA:KEC), the current PS Ratio is 0.47 as of Sep. 10, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Keck Seng Investments (Hong Kong) (FRA:KEC) Overvalued in 2026?
Based on GuruFocus' analysis, Keck Seng Investments (Hong Kong) stock appears to be overvalued.
The current stock price of €0.25 is trading 3.3% above its estimated GF Value™ of €0.24.
GuruFocus considers Keck Seng Investments (Hong Kong) to be Fairly Valued.
Key valuation signals for FRA:KEC:
PS Ratio: 0.47 (41% below median its 10-year median of 0.80)
GF Value™: €0.24 vs. price of €0.25 (3.3% above fair value)
Industry Position: 67% below the Travel & Leisure median (#139 of 836)
No single metric tells the full story. See the FRA:KEC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Keck Seng Investments (Hong Kong) Ltd is an investment holding company engaged in hotel and club operations, property investment and development, and the provision of management services. It has three operating segments: Hotel segment; Property segment and Investment and corporate segment. The majority of the revenue is derived from the Hotel segment that is engaged in the businesses of hotel room accommodation, provision of food and beverage at hotel restaurant outlets, and operation of slot machines at one of the Group's hotels.
53GF Score
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