LiveWire GroupFRA:P9N -4.81%45 PS Ratio is 7.48 as of Jul. 06, 2026, which is 79% below its 10-year median of 36.11. GuruFocus rates FRA:P9N with a GF Score™ of 45/100 and a GF Value™ of €3.75 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 1,319 Vehicles & Parts companies, LiveWire Group ranks worse than 95% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, LiveWire Group's share price is €0.89.
LiveWire Group's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was €0.12. Hence, LiveWire Group's PS Ratio for today is 7.48.
Good Sign:
LiveWire Group Inc stock PS Ratio (=7.61) is close to 5-year low of 7.61.
The historical rank and industry rank for LiveWire Group's PS Ratio or its related term are showing as below:
FRA:P9N'
s PS Ratio Range Over the Past 10 Years
Min: 7.61 Med: 36.11 Max: 74.94
Current: 7.61
During the past 6 years, LiveWire Group's highest PS Ratio was 74.94. The lowest was 7.61. And the median was 36.11.
FRA:P9N's PS Ratio is ranked worse than 95% of 1319
companies
in the Vehicles & Parts industry
Industry Median: 0.82
vs FRA:P9N: 7.61
LiveWire Group Inc revenue per share has been in decline for the last 5 years.
During the past 12 months, the average Revenue per Share Growth Rate of LiveWire Group was 15.00% per year.
During the past 3 years, the average Revenue per Share Growth Rate was -22.60% per year.
During the past 5 years, the average Revenue per Share Growth Rate was -6.10% per year.
During the past 6 years, LiveWire Group's highest 3-Year average Revenue per Share Growth Rate was 7.30% per year. The lowest was -22.60% per year. And the median was -9.50% per year.
Back to Basics: PS Ratio
LiveWire Group (FRA:P9N) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
LiveWire Group PS Ratio Related Terms
LiveWire Group PS Ratio Historical Data
* Premium members only.
The historical data trend for LiveWire Group's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Auto Manufacturers subindustry, LiveWire Group's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
LiveWire Group PS Ratio vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, LiveWire Group's PS Ratio distribution charts can be found below:
* The bar in red indicates where LiveWire Group's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
LiveWire Group's Share Price of today is €0.89. LiveWire Group's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €0.12.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
LiveWire Group (FRA:P9N) has a PS Ratio of 7.48 as of Jul. 06, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on LiveWire Group and its competitors. This is 79% below median its historical median of 36.11. Over the past decade, LiveWire Group's PS Ratio has ranged from 7.61 to 74.94. According to the industry distribution chart, LiveWire Group ranks #1253 out of 1319 companies in the Vehicles & Parts industry, placing it in the top 95%.
Is LiveWire Group's PS Ratio too high?
LiveWire Group's current PS Ratio of 7.48 is 79% below median its 10-year median of 36.11. Over the past 10 years, this metric has ranged from a low of 7.61 to a high of 74.94. The Vehicles & Parts industry median PS Ratio is 0.82. LiveWire Group's value of 7.48 is 812.2% above this industry median. Based on the distribution chart, LiveWire Group ranks #1253 out of 1319 companies in the Vehicles & Parts industry, which is in the bottom quartile relative to peers. Overall, LiveWire Group has a GF Score™ of 45/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does LiveWire Group's PS Ratio compare to NIU and EMPD?
According to the Vehicles & Parts industry distribution chart, LiveWire Group ranks #1253 out of 1319 companies for PS Ratio. This places LiveWire Group in the lower half of its industry. The industry median PS Ratio is 0.82. LiveWire Group's value of 7.48 is 812.2% above this benchmark. Historically, LiveWire Group's own PS Ratio has ranged from 7.61 to 74.94 over the past decade. While the company's 10-year median is 36.11 vs. the industry median of 0.82, LiveWire Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Vehicles & Parts company?
The median PS Ratio among Vehicles & Parts companies is 0.82, based on 1,319 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. LiveWire Group's current PS Ratio of 7.48 is 812.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on LiveWire Group and its competitors. For the Vehicles & Parts industry, the median PS Ratio is 0.82 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. LiveWire Group's current PS Ratio is 7.48, which is 79% below median its own 10-year median of 36.11. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is LiveWire Group stock overvalued right now?
Based on GuruFocus' analysis, LiveWire Group (FRA:P9N) is currently considered Possible Value Trap. The stock's GF Value™ is €3.75, compared to a current price of €0.89 — trading 76.3% below its estimated fair value. The current PS Ratio is 7.48, which is 79% below median its 10-year median of 36.11 and 812.2% above the Vehicles & Parts industry median of 0.82. LiveWire Group's overall GF Score™ is 45/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For LiveWire Group (FRA:P9N), the current PS Ratio is 7.48 as of Jul. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is LiveWire Group (FRA:P9N) Overvalued in 2026?
Based on GuruFocus' analysis, LiveWire Group stock appears to be undervalued.
The current stock price of €0.89 is trading 76.3% below its estimated GF Value™ of €3.75.
GuruFocus considers LiveWire Group to be Possible Value Trap.
Key valuation signals for FRA:P9N:
PS Ratio: 7.48 (79% below median its 10-year median of 36.11)
GF Value™: €3.75 vs. price of €0.89 (76.3% below fair value)
Industry Position: 812.2% above the Vehicles & Parts median (#1253 of 1319)
No single metric tells the full story. See the FRA:P9N stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
LiveWire Group Inc is an all-electric vehicle company. It sells electric vehicles and related parts and accessories and apparel in the United States and certain international markets. The company's segment includes Electric Motorcycles and STACYC. Electric Motorcycles segment sells electric motorcycles, related parts and accessories and apparel in the United States and certain international markets; STACYC segment sells electric balance bikes for kids, related parts and accessories and apparel in the United States and certain international markets. LiveWire generates revenue from the sale of electric motorcycles, Parts, accessories and apparel. Majority of revenue is from USA.
45GF Score
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