Chong Fai Jewellery Group Holdings Co (HKSE:08537) PS Ratio: 0.22 (As of Sep. 07, 2026) — 39% Below Median

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HKSE:08537 Chong Fai Jewellery Group Holdings Co Ltd HKSE:08537
50 GF Score
Price HK$0.20
GF Value HK$0.16
Valuation Modestly Overvalued
! 2 Warning Signs
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What is Chong Fai Jewellery Group Holdings Co PS Ratio?

Chong Fai Jewellery Group Holdings Co HKSE:08537 -3.33% 50 PS Ratio is 0.22 as of Sep. 07, 2026, which is 39% below its 10-year median of 0.36. GuruFocus rates HKSE:08537 with a GF Score™ of 50/100 and a GF Value™ of HK$0.16 (Modestly Overvalued). The stock has 2 warning signs investors should review. Among 1,115 Retail - Cyclical companies, Chong Fai Jewellery Group Holdings Co ranks better than 83.41% on this metric.

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Chong Fai Jewellery Group Holdings Co's share price is HK$0.203. Chong Fai Jewellery Group Holdings Co's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was HK$0.94. Hence, Chong Fai Jewellery Group Holdings Co's PS Ratio for today is 0.22.

The historical rank and industry rank for Chong Fai Jewellery Group Holdings Co's PS Ratio or its related term are showing as below:

HKSE:08537' s PS Ratio Range Over the Past 10 Years
Min: 0.07   Med: 0.36   Max: 3.77
Current: 0.21

During the past 10 years, Chong Fai Jewellery Group Holdings Co's highest PS Ratio was 3.77. The lowest was 0.07. And the median was 0.36.

HKSE:08537's PS Ratio is ranked better than
83.41% of 1115 companies
in the Retail - Cyclical industry
Industry Median: 0.63 vs HKSE:08537: 0.21

Chong Fai Jewellery Group Holdings Co's Revenue per Sharefor the six months ended in Mar. 2026 was HK$0.67. Its Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was HK$0.94.

Warning Sign:

Chong Fai Jewellery Group Holdings Co Ltd revenue per share has been in decline for the last 5 years.

During the past 12 months, the average Revenue per Share Growth Rate of Chong Fai Jewellery Group Holdings Co was 41.30% per year. During the past 3 years, the average Revenue per Share Growth Rate was -12.60% per year. During the past 5 years, the average Revenue per Share Growth Rate was -5.10% per year.

During the past 10 years, Chong Fai Jewellery Group Holdings Co's highest 3-Year average Revenue per Share Growth Rate was 19.30% per year. The lowest was -22.80% per year. And the median was -15.60% per year.

Back to Basics: PS Ratio


Chong Fai Jewellery Group Holdings Co  (HKSE:08537) PS Ratio Explanation

The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.

When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.

Similar to the PE Ratio or Price-to-Operating-Cash-Flow or Price-to-Free-Cash-Flow , the PS Ratio measures the valuation based on the earning power of the company. This is where it is different from the PB Ratio , which measures the valuation based on the company's balance sheet.


Be Aware

The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.


Chong Fai Jewellery Group Holdings Co PS Ratio Related Terms


Chong Fai Jewellery Group Holdings Co PS Ratio Historical Data

* Premium members only.

The historical data trend for Chong Fai Jewellery Group Holdings Co's PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Chong Fai Jewellery Group Holdings Co PS Ratio Chart

Chong Fai Jewellery Group Holdings Co Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.36 0.28 0.14 0.25 0.23

Chong Fai Jewellery Group Holdings Co Semi-Annual Data
Mar17 Mar18 Sep18 Mar19 Sep19 Mar20 Sep20 Mar21 Sep21 Mar22 Sep22 Mar23 Sep23 Mar24 Sep24 Mar25 Sep25 Mar26
PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.14 0.00 0.25 0.00 0.23

HKSE:08537 vs TPR: PS Ratio Comparison

For the Luxury Goods subindustry, Chong Fai Jewellery Group Holdings Co's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Chong Fai Jewellery Group Holdings Co PS Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Chong Fai Jewellery Group Holdings Co's PS Ratio distribution charts can be found below:

* The bar in red indicates where Chong Fai Jewellery Group Holdings Co's PS Ratio falls into.


HKSE:08537
50GF Score
Chong Fai Jewellery Group Holdings Co Ltd HKSE:08537
PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Chong Fai Jewellery Group Holdings Co PS Ratio Calculation

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.

Chong Fai Jewellery Group Holdings Co's PS Ratio for today is calculated as

PS Ratio=Share Price/Revenue per Share (TTM)
=0.203/0.94
=0.22

Chong Fai Jewellery Group Holdings Co's Share Price of today is HK$0.203.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Chong Fai Jewellery Group Holdings Co's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was HK$0.94.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

PS Ratio=Market Cap/Revenue

The Revenue here is for the trailing 12 months.

Frequently Asked Questions Learn more about PS Ratio →
What does a PS Ratio of 0.22 mean?
Chong Fai Jewellery Group Holdings Co (HKSE:08537) has a PS Ratio of 0.22 as of Sep. 07, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Chong Fai Jewellery Group Holdings Co and its competitors. This is 39% below median its historical median of 0.36. Over the past decade, Chong Fai Jewellery Group Holdings Co's PS Ratio has ranged from 0.07 to 3.77. According to the industry distribution chart, Chong Fai Jewellery Group Holdings Co ranks #185 out of 1115 companies in the Retail - Cyclical industry, placing it in the top 16.6%.
Is Chong Fai Jewellery Group Holdings Co's PS Ratio too high?
Chong Fai Jewellery Group Holdings Co's current PS Ratio of 0.22 is 39% below median its 10-year median of 0.36. Over the past 10 years, this metric has ranged from a low of 0.07 to a high of 3.77. The Retail - Cyclical industry median PS Ratio is 0.63. Chong Fai Jewellery Group Holdings Co's value of 0.22 is 65.1% below this industry median. Based on the distribution chart, Chong Fai Jewellery Group Holdings Co ranks #185 out of 1115 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Chong Fai Jewellery Group Holdings Co has a GF Score™ of 50/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Chong Fai Jewellery Group Holdings Co's PS Ratio compare to TPR?
According to the Retail - Cyclical industry distribution chart, Chong Fai Jewellery Group Holdings Co ranks #185 out of 1115 companies for PS Ratio. This places Chong Fai Jewellery Group Holdings Co in the top 17% of its industry — outperforming the majority of peers. The industry median PS Ratio is 0.63. Chong Fai Jewellery Group Holdings Co's value of 0.22 is 65.1% below this benchmark. Historically, Chong Fai Jewellery Group Holdings Co's own PS Ratio has ranged from 0.07 to 3.77 over the past decade. While the company's 10-year median is 0.36 vs. the industry median of 0.63, Chong Fai Jewellery Group Holdings Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Retail - Cyclical company?
The median PS Ratio among Retail - Cyclical companies is 0.63, based on 1,115 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Chong Fai Jewellery Group Holdings Co's current PS Ratio of 0.22 is 65.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Chong Fai Jewellery Group Holdings Co and its competitors. For the Retail - Cyclical industry, the median PS Ratio is 0.63 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Chong Fai Jewellery Group Holdings Co's current PS Ratio is 0.22, which is 39% below median its own 10-year median of 0.36. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Chong Fai Jewellery Group Holdings Co stock overvalued right now?
Based on GuruFocus' analysis, Chong Fai Jewellery Group Holdings Co (HKSE:08537) is currently considered Modestly Overvalued. The stock's GF Value™ is HK$0.16, compared to a current price of HK$0.20 — trading 26.9% above its estimated fair value. The current PS Ratio is 0.22, which is 39% below median its 10-year median of 0.36 and 65.1% below the Retail - Cyclical industry median of 0.63. Chong Fai Jewellery Group Holdings Co's overall GF Score™ is 50/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Chong Fai Jewellery Group Holdings Co (HKSE:08537), the current PS Ratio is 0.22 as of Sep. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Chong Fai Jewellery Group Holdings Co (HKSE:08537) Overvalued in 2026?

Based on GuruFocus' analysis, Chong Fai Jewellery Group Holdings Co stock appears to be overvalued. The current stock price of HK$0.20 is trading 26.9% above its estimated GF Value™ of HK$0.16. GuruFocus considers Chong Fai Jewellery Group Holdings Co to be Modestly Overvalued.

Key valuation signals for HKSE:08537:

  • PS Ratio: 0.22 (39% below median its 10-year median of 0.36)
  • GF Value™: HK$0.16 vs. price of HK$0.20 (26.9% above fair value)
  • GF Score™: 50/100 with 2 warning signs
  • Industry Position: 65.1% below the Retail - Cyclical median (#185 of 1115)

No single metric tells the full story. See the HKSE:08537 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Chong Fai Jewellery Group Holdings Co Business Description

Address 80 Ko Shan Road, No. 6-13, Faerie Court, Hung Hom, Kowloon, Hong Kong, HKG
Chong Fai Jewellery Group Holdings Co Ltd is a vertically integrated jeweler based in Hong Kong and is engaged in the retail of its products through its network of seven retail stores under the brand name of Chong Fai Jewellery strategically located in Kowloon and the New Territories. The Group's principal products are jewellery products, including gem-set jewelry, and gold jewelry products. The firm generates the majority of its revenue from the retail operations of a jewelry shop. The company operates in Hong Kong and the PRC.
50GF Score

Get the complete analysis for HKSE:08537

PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$0.20
Price
HK$0.16
GF Value