DNUT (Krispy Kreme) Momentum Rank: 8 (As of Aug. 16, 2026) — 100% Above Median

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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

DNUT Krispy Kreme Inc DNUT
53 GF Score
Price $3.32
GF Value $7.10
Valuation Possible Value Trap
! 3 Warning Signs
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What is Krispy Kreme Momentum Rank?

Krispy Kreme DNUT +1.52% 53 Momentum Rank is 8 as of Aug. 16, 2026, which is 100% above its 10-year median of 4.00. GuruFocus rates DNUT with a GF Score™ of 53/100 and a GF Value™ of $7.10 (Possible Value Trap). The stock has 3 warning signs investors should review.

Krispy Kreme has the Momentum Rank of 8.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Krispy Kreme Momentum Rank Related Terms

DNUT vs YSWY, VLGEA, NGVC: Momentum Rank Comparison

For the Grocery Stores subindustry, Krispy Kreme's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Krispy Kreme Momentum Rank vs Retail - Defensive Industry

For the Retail - Defensive industry and Consumer Defensive sector, Krispy Kreme's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Krispy Kreme's Momentum Rank falls into.


DNUT
53GF Score
Krispy Kreme Inc DNUT
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 8 mean?
Krispy Kreme (DNUT) has a Momentum Rank of 8 as of Aug. 16, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Krispy Kreme and its competitors. This is 100% above median its historical median of 4.00. Over the past decade, Krispy Kreme's Momentum Rank has ranged from 2.00 to 8.00.
Is Krispy Kreme's Momentum Rank too high?
Krispy Kreme's current Momentum Rank of 8 is 100% above median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 8.00. Overall, Krispy Kreme has a GF Score™ of 53/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Krispy Kreme's Momentum Rank compare to YSWY and VLGEA?
Krispy Kreme's Momentum Rank of 8 can be compared against companies in the Retail - Defensive industry. Historically, Krispy Kreme's own Momentum Rank has ranged from 2.00 to 8.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Retail - Defensive company?
A good Momentum Rank depends on the Retail - Defensive industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Krispy Kreme and its competitors. Krispy Kreme's current Momentum Rank is 8, which is 100% above median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Krispy Kreme stock overvalued right now?
Based on GuruFocus' analysis, Krispy Kreme (DNUT) is currently considered Possible Value Trap. The stock's GF Value™ is $7.10, compared to a current price of $3.32 — trading 53.2% below its estimated fair value. The current Momentum Rank is 8, which is 100% above median its 10-year median of 4.00. Krispy Kreme's overall GF Score™ is 53/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Krispy Kreme (DNUT), the current Momentum Rank is 8 as of Aug. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Krispy Kreme (DNUT) Overvalued in 2026?

Based on GuruFocus' analysis, Krispy Kreme stock appears to be undervalued. The current stock price of $3.32 is trading 53.2% below its estimated GF Value™ of $7.10. GuruFocus considers Krispy Kreme to be Possible Value Trap.

Key valuation signals for DNUT:

  • Momentum Rank: 8 (100% above median its 10-year median of 4.00)
  • GF Value™: $7.10 vs. price of $3.32 (53.2% below fair value)
  • GF Score™: 53/100 with 3 warning signs

No single metric tells the full story. See the DNUT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Krispy Kreme Business Description

Other Exchanges DNUT:Mexico9YM:Germany
Address 2116 Hawkins Street, Suite 101, Charlotte, NC, USA, 28203
Krispy Kreme Inc is a sweet-treat brand company. The company's Original Glazed doughnut is recognized for its hot-off-the-line, melt-in-mouth experience. It operates through its network of fresh Doughnut Shops, partnerships with retailers, and a growing e-commerce and delivery business. The company conducts its business through the following three reported segments: U.S., which includes all operations in the United States; International, which includes operations in the U.K., Ireland, Australia, New Zealand, Canada, Japan, and Mexico; and Market Development, which includes franchise operations world-wide. It derives maximum revenue from the U.S. segment.
53GF Score

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Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.32
Price
$7.10
GF Value