AppLovin (WBO:APP) Momentum Rank: 5 (As of Sep. 13, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

WBO:APP AppLovin Corp WBO:APP
87 GF Score
Price €274.80
GF Value €497.01
! 1 Warning Sign
View Full Analysis

What is AppLovin Momentum Rank?

AppLovin WBO:APP 87 Momentum Rank is 5 as of Sep. 13, 2026. GuruFocus rates WBO:APP with a GF Score™ of 87/100 and a GF Value™ of €497.01. The stock has 1 warning sign investors should review.

AppLovin has the Momentum Rank of 5.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

WBO:APP vs : Momentum Rank Comparison

For the Advertising Agencies subindustry, AppLovin's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

AppLovin Momentum Rank vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, AppLovin's Momentum Rank distribution charts can be found below:

* The bar in red indicates where AppLovin's Momentum Rank falls into.


WBO:APP
87GF Score
AppLovin Corp WBO:APP
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 5 mean?
AppLovin (WBO:APP) has a Momentum Rank of 5 as of Sep. 13, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on AppLovin and its competitors.
Is AppLovin's Momentum Rank too high?
AppLovin's current Momentum Rank is 5. Overall, AppLovin has a GF Score™ of 87/100, reflecting its overall financial health beyond just this single metric.
How does AppLovin's Momentum Rank compare to ?
AppLovin's Momentum Rank of 5 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Media - Diversified company?
A good Momentum Rank depends on the Media - Diversified industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on AppLovin and its competitors. AppLovin's current Momentum Rank is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is AppLovin stock overvalued right now?
AppLovin (WBO:APP) has a current Momentum Rank of 5. The stock's GF Value™ is €497.01, compared to a current price of €274.80 — trading 44.7% below its estimated fair value. The current Momentum Rank is 5. AppLovin's overall GF Score™ is 87/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For AppLovin (WBO:APP), the current Momentum Rank is 5 as of Sep. 13, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is AppLovin (WBO:APP) Overvalued in 2026?

Based on GuruFocus' analysis, AppLovin stock appears to be undervalued. The current stock price of €274.80 is trading 44.7% below its estimated GF Value™ of €497.01.

Key valuation signals for WBO:APP:

  • Momentum Rank: 5
  • GF Value™: €497.01 vs. price of €274.80 (44.7% below fair value)
  • GF Score™: 87/100 with 1 warning sign

No single metric tells the full story. See the WBO:APP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

AppLovin Business Description

Comparable Companies
Address 1100 Page Mill Road, Palo Alto, CA, USA, 94304
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is AXON 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
87GF Score

Get the complete analysis for WBO:APP

Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€274.80
Price
€497.01
GF Value