Under Armour (XSWX:UAA) Momentum Rank: 8 (As of Sep. 09, 2026) — 33% Above Median

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Director of Data and Quant Analytics at GuruFocus
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Charlie Tian
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XSWX:UAA Under Armour Inc XSWX:UAA
59 GF Score
Price CHF4.18
GF Value CHF5.28
! 3 Warning Signs
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What is Under Armour Momentum Rank?

Under Armour XSWX:UAA -1.14% 59 Momentum Rank is 8 as of Sep. 09, 2026, which is 33% above its 10-year median of 6.00. GuruFocus rates XSWX:UAA with a GF Score™ of 59/100 and a GF Value™ of CHF5.28. The stock has 3 warning signs investors should review.

Under Armour has the Momentum Rank of 8.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Under Armour Momentum Rank Related Terms

XSWX:UAA vs FIGS, GIII, COLM: Momentum Rank Comparison

For the Apparel Manufacturing subindustry, Under Armour's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Under Armour Momentum Rank vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Under Armour's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Under Armour's Momentum Rank falls into.


XSWX:UAA
59GF Score
Under Armour Inc XSWX:UAA
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 8 mean?
Under Armour (XSWX:UAA) has a Momentum Rank of 8 as of Sep. 09, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Under Armour and its competitors. This is 33% above median its historical median of 6.00. Over the past decade, Under Armour's Momentum Rank has ranged from 1.00 to 10.00.
Is Under Armour's Momentum Rank too high?
Under Armour's current Momentum Rank of 8 is 33% above median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Under Armour has a GF Score™ of 59/100, reflecting its overall financial health beyond just this single metric.
How does Under Armour's Momentum Rank compare to FIGS and GIII?
Under Armour's Momentum Rank of 8 can be compared against companies in the Manufacturing - Apparel & Accessories industry. Historically, Under Armour's own Momentum Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Manufacturing - Apparel & Accessories company?
A good Momentum Rank depends on the Manufacturing - Apparel & Accessories industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Under Armour and its competitors. Under Armour's current Momentum Rank is 8, which is 33% above median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Under Armour stock overvalued right now?
Under Armour (XSWX:UAA) has a current Momentum Rank of 8. The stock's GF Value™ is CHF5.28, compared to a current price of CHF4.18 — trading 20.9% below its estimated fair value. The current Momentum Rank is 8, which is 33% above median its 10-year median of 6.00. Under Armour's overall GF Score™ is 59/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Under Armour (XSWX:UAA), the current Momentum Rank is 8 as of Sep. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Under Armour (XSWX:UAA) Overvalued in 2026?

Based on GuruFocus' analysis, Under Armour stock appears to be undervalued. The current stock price of CHF4.18 is trading 20.9% below its estimated GF Value™ of CHF5.28.

Key valuation signals for XSWX:UAA:

  • Momentum Rank: 8 (33% above median its 10-year median of 6.00)
  • GF Value™: CHF5.28 vs. price of CHF4.18 (20.9% below fair value)
  • GF Score™: 59/100 with 3 warning signs

No single metric tells the full story. See the XSWX:UAA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Under Armour Business Description

Address 101 Performance Drive, Baltimore, MD, USA, 21230
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 440 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.
59GF Score

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Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF4.18
Price
CHF5.28
GF Value