GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
PROSF vs AMZN, BABA, PDD: Profitability Rank Comparison
For the Internet Retail subindustry, Prosus NV's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Prosus NV Profitability Rank vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Prosus NV's Profitability Rank distribution charts can be found below:
* The bar in red indicates where Prosus NV's Profitability Rank falls into.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
Prosus NV has the Profitability Rank of 6.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Prosus NV (PROSF) has a Profitability Rank of 6 as of Mar. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Prosus NV and its competitors. This is 20% above median its historical median of 5.00. Over the past decade, Prosus NV's Profitability Rank has ranged from 1.00 to 6.00.
Is Prosus NV's Profitability Rank too high?
Prosus NV's current Profitability Rank of 6 is 20% above median its 10-year median of 5.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 6.00. Overall, Prosus NV has a GF Score™ of 76/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Prosus NV's Profitability Rank compare to AMZN and BABA?
Prosus NV's Profitability Rank of 6 can be compared against companies in the Retail - Cyclical industry. Historically, Prosus NV's own Profitability Rank has ranged from 1.00 to 6.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Retail - Cyclical company?
A good Profitability Rank depends on the Retail - Cyclical industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Prosus NV and its competitors. Prosus NV's current Profitability Rank is 6, which is 20% above median its own 10-year median of 5.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Prosus NV stock overvalued right now?
Based on GuruFocus' analysis, Prosus NV (PROSF) is currently considered Possible Value Trap. The stock's GF Value™ is $86.03, compared to a current price of $45.00 — trading 47.7% below its estimated fair value. The current Profitability Rank is 6, which is 20% above median its 10-year median of 5.00. Prosus NV's overall GF Score™ is 76/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For Prosus NV (PROSF), the current Profitability Rank is 6 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Prosus NV (PROSF) Overvalued in 2026?
Based on GuruFocus' analysis, Prosus NV stock appears to be undervalued.
The current stock price of $45.00 is trading 47.7% below its estimated GF Value™ of $86.03.
GuruFocus considers Prosus NV to be Possible Value Trap.
Key valuation signals for PROSF:
Profitability Rank: 6 (20% above median its 10-year median of 5.00)
GF Value™: $86.03 vs. price of $45.00 (47.7% below fair value)
No single metric tells the full story. See the PROSF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Prosus is a consumer internet group with listed and unlisted platforms across 100 countries. Around 80% of Prosus' net asset value is derived from its Tencent holdings, the world's largest game publisher and operator of WeChat, China's super app with 1.3 billion users. Prosus has approximately a 23% stake in Tencent. The rest of the group's businesses and investments are organized into classifieds, food delivery, payments and fintech, and edtech. This includes ownership of iFood, Brazil's largest food delivery app, and a 25% stake in Swiggy, the second-largest delivery platform in India.In 2019, Prosus was spun out of South Africa-based parent company Naspers Ltd and listed on the Euronext exchange. Naspers holds approximately 75% of Prosus' shares.
76GF Score
Get the complete analysis for PROSF
Profitability Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
PROSF has been successfully added to your 