GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
Competitive Comparison of ReachLocal's Profitability Rank
For the Advertising Agencies subindustry, ReachLocal's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ReachLocal's Profitability Rank Distribution in the Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, ReachLocal's Profitability Rank distribution charts can be found below:
* The bar in red indicates where ReachLocal's Profitability Rank falls into.
ReachLocal Profitability Rank Calculation
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.
ReachLocal has the Profitability Rank of 0.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Good or high score = 8 or 9
Bad or low score = 0 or 1
ReachLocal has an F-score of 0. It is a bad or low score, which usually implies poor business operation.
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
ReachLocal Profitability Rank Related Terms
Thank you for viewing the detailed overview of ReachLocal's Profitability Rank provided by GuruFocus.com. Please click on the following links to see related term pages.
ReachLocal Inc was incorporated in the State of Delaware in August 20 , 2003. The Company offers online marketing products and solutions in three categories: digital advertising (including ReachSearch, ReachRetargeting, ReachDisplay, and ReachDisplay InApp), software (ReachEdge and Kickserv), and web presence (including ReachSEO, ReachCast, ReachSite + ReachEdge, and TotalLiveChat). It has launched a number of web presence solutions. These solutions include websites, search engine optimization (SEO), social, chat, listings and other products and solutions, all focused on expanding and leveraging clients' web presence. It has built a technology platform, the RL Platform that addresses the needs of the SMB and re-creates the simplicity and effectiveness with which SMBs have traditionally purchased offline advertising. The Company's distribution solution is built around a direct, locally based sales force of IMCs who, empowered by the RL Platform, engage with its clients to help them achieve their marketing objectives in the consultative manner to which SMBs are accustomed. The Company's ReachSearch product offers advertisements appearing prominently among the search results when local consumers enter certain keywords on local search sites such as Google, Yahoo and Microsoft Bing. The Company's ReachDisplay product maximizes the exposure for an SMB that wants to broadcast a message to a specific target online audience. It sells to SMB advertisers, national brands, and agencies and resellers. It competes with Internet marketing providers such as Google, Yahoo and Microsoft; Traditional, Offline Media Companies; and Other SMB Marketing Providers. The Company is subject to general business regulations and laws as well as regulations and laws specifically governing the Internet.
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