HasbroFRA:HAS -0.75%71 ROA % is 13.91% as of Mar. 2026, which is 235% above its 10-year median of 4.15. GuruFocus rates FRA:HAS with a GF Score™ of 71/100 and a GF Value™ of €61.48 (Modestly Overvalued). The stock has 3 warning signs investors should review. Among 858 Travel & Leisure companies, Hasbro ranks worse than 81.93% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Hasbro's annualizedNet Income for the quarter that ended in Mar. 2026 was €686 Mil.
Hasbro's average Total Assets over the quarter that ended in Mar. 2026 was €4,936 Mil. Therefore, Hasbro's annualized ROA % for the quarter that ended in Mar. 2026 was 13.91%.
The historical rank and industry rank for Hasbro's ROA % or its related term are showing as below:
FRA:HAS'
s ROA % Range Over the Past 10 Years
Min: -18.81 Med: 4.15 Max: 11.24
Current: -3.94
During the past 13 years, Hasbro's highest ROA % was 11.24%. The lowest was -18.81%. And the median was 4.15%.
FRA:HAS's ROA % is ranked worse than 81.93% of 858
companies
in the Travel & Leisure industry
Industry Median: 2.345
vs FRA:HAS: -3.94
Hasbro (FRA:HAS) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Hasbro ROA % Related Terms
Hasbro ROA % Historical Data
* Premium members only.
The historical data trend for Hasbro's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, Hasbro's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hasbro ROA % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Hasbro's ROA % distribution charts can be found below:
* The bar in red indicates where Hasbro's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Hasbro (FRA:HAS) has a ROA % of 13.91% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Hasbro and its competitors. This is 235% above median its historical median of 4.15. According to the industry distribution chart, Hasbro ranks #703 out of 858 companies in the Travel & Leisure industry, placing it in the top 81.9%.
Is Hasbro's ROA % too high?
Hasbro's current ROA % of 13.91% is 235% above median its 10-year median of 4.15. The Travel & Leisure industry median ROA % is 2.35. Hasbro's value of 13.91% is 493.2% above this industry median. Based on the distribution chart, Hasbro ranks #703 out of 858 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Hasbro has a GF Score™ of 71/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Hasbro's ROA % compare to LTH and GOLF?
According to the Travel & Leisure industry distribution chart, Hasbro ranks #703 out of 858 companies for ROA %. This places Hasbro in the lower half of its industry. The industry median ROA % is 2.35. Hasbro's value of 13.91% is 493.2% above this benchmark. While the company's 10-year median is 4.15 vs. the industry median of 2.35, Hasbro has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Travel & Leisure company?
The median ROA % among Travel & Leisure companies is 2.35, based on 858 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hasbro's current ROA % of 13.91% is 493.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Hasbro and its competitors. For the Travel & Leisure industry, the median ROA % is 2.35 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hasbro's current ROA % is 13.91%, which is 235% above median its own 10-year median of 4.15. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hasbro stock overvalued right now?
Based on GuruFocus' analysis, Hasbro (FRA:HAS) is currently considered Modestly Overvalued. The stock's GF Value™ is €61.48, compared to a current price of €73.94 — trading 20.3% above its estimated fair value. The current ROA % is 13.91%, which is 235% above median its 10-year median of 4.15 and 493.2% above the Travel & Leisure industry median of 2.35. Hasbro's overall GF Score™ is 71/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Hasbro (FRA:HAS), the current ROA % is 13.91% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hasbro (FRA:HAS) Overvalued in 2026?
Based on GuruFocus' analysis, Hasbro stock appears to be overvalued.
The current stock price of €73.94 is trading 20.3% above its estimated GF Value™ of €61.48.
GuruFocus considers Hasbro to be Modestly Overvalued.
Key valuation signals for FRA:HAS:
ROA %: 13.91% (235% above median its 10-year median of 4.15)
GF Value™: €61.48 vs. price of €73.94 (20.3% above fair value)
Industry Position: 493.2% above the Travel & Leisure median (#703 of 858)
No single metric tells the full story. See the FRA:HAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Peppa Pig, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and has since divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022 offers the firm access to around 20 million digital tabletop players.
71GF Score
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