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Phoenix Media Investment (Holdings) (HKSE:02008) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is two times the semi-annual (Dec. 2025) net income data. The Revenue data used here is two times the semi-annual (Dec. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Phoenix Media Investment (Holdings) ROA % Related Terms
Phoenix Media Investment (Holdings) ROA % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, Phoenix Media Investment (Holdings)'s ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Phoenix Media Investment (Holdings) ROA % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Phoenix Media Investment (Holdings)'s ROA % distribution charts can be found below:
* The bar in red indicates where Phoenix Media Investment (Holdings)'s ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is two times the semi-annual (Dec. 2025) net income data.
ROA % is displayed in the 30-year financial page.
Phoenix Media Investment (Holdings) (HKSE:02008) has a ROA % of -0.76% as of Dec. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Phoenix Media Investment (Holdings) and its competitors. According to the industry distribution chart, Phoenix Media Investment (Holdings) ranks #336 out of 564 companies in the Interactive Media industry, placing it in the top 59.6%.
Is Phoenix Media Investment (Holdings)'s ROA % too high?
Phoenix Media Investment (Holdings)'s current ROA % is -0.76%. Based on the distribution chart, Phoenix Media Investment (Holdings) ranks #336 out of 564 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Phoenix Media Investment (Holdings) has a GF Score™ of 57/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Phoenix Media Investment (Holdings)'s ROA % compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Phoenix Media Investment (Holdings) ranks #336 out of 564 companies for ROA %. This places Phoenix Media Investment (Holdings) in the lower half of its industry. The industry median ROA % is 0.62. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for an Interactive Media company?
The median ROA % among Interactive Media companies is 0.62, based on 564 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Phoenix Media Investment (Holdings) and its competitors. For the Interactive Media industry, the median ROA % is 0.62 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Phoenix Media Investment (Holdings)'s current ROA % is -0.76%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Phoenix Media Investment (Holdings) stock overvalued right now?
Based on GuruFocus' analysis, Phoenix Media Investment (Holdings) (HKSE:02008) is currently considered Modestly Overvalued. The stock's GF Value™ is HK$1.15, compared to a current price of HK$1.28 — trading 10.9% above its estimated fair value. The current ROA % is -0.76%. Phoenix Media Investment (Holdings)'s overall GF Score™ is 57/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Phoenix Media Investment (Holdings) (HKSE:02008), the current ROA % is -0.76% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Phoenix Media Investment (Holdings) (HKSE:02008) Overvalued in 2026?
Based on GuruFocus' analysis, Phoenix Media Investment (Holdings) stock appears to be overvalued.
The current stock price of HK$1.28 is trading 10.9% above its estimated GF Value™ of HK$1.15.
GuruFocus considers Phoenix Media Investment (Holdings) to be Modestly Overvalued.
Key valuation signals for HKSE:02008:
ROA %: -0.76%
GF Value™: HK$1.15 vs. price of HK$1.28 (10.9% above fair value)
No single metric tells the full story. See the HKSE:02008 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Phoenix Media Investment (Holdings) Ltd, along with its subsidiaries, operates in the following segments: Television broadcasting, Internet media, Outdoor media, Real estate, and Other businesses. Maximum revenue is generated from the Internet media segment, which provides website portal and value-added telecommunication services. The Television broadcasting segment is engaged in broadcasting of television programmes and commercials, and the provision of promotion services, through channels like Phoenix Chinese Channel, Phoenix InfoNews Channel, Phoenix Movies Channel, etc; the Outdoor media business offers outdoor advertising services; and the Real estate segment is engaged in property development and investment. Geographically, the Group generates maximum revenue from China (the PRC).
57GF Score
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