Brand ConceptsNSE:BCONCEPTS +0.67%66 ROA % is 0.98% as of Mar. 2026, which is 67% below its 10-year median of 2.98. GuruFocus rates NSE:BCONCEPTS with a GF Score™ of 66/100 and a GF Value™ of ₹581.72 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,066 Manufacturing - Apparel & Accessories companies, Brand Concepts ranks worse than 64.92% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Brand Concepts's annualizedNet Income for the quarter that ended in Mar. 2026 was ₹35 Mil.
Brand Concepts's average Total Assets over the quarter that ended in Mar. 2026 was ₹3,621 Mil. Therefore, Brand Concepts's annualized ROA % for the quarter that ended in Mar. 2026 was 0.98%.
The historical rank and industry rank for Brand Concepts's ROA % or its related term are showing as below:
NSE:BCONCEPTS'
s ROA % Range Over the Past 10 Years
Min: -7.63 Med: 2.98 Max: 11.46
Current: 0.36
During the past 13 years, Brand Concepts's highest ROA % was 11.46%. The lowest was -7.63%. And the median was 2.98%.
NSE:BCONCEPTS's ROA % is ranked worse than 64.92% of 1066
companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 1.9
vs NSE:BCONCEPTS: 0.36
Brand Concepts (NSE:BCONCEPTS) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Brand Concepts ROA % Related Terms
Brand Concepts ROA % Historical Data
* Premium members only.
The historical data trend for Brand Concepts's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
NSE:BCONCEPTS vs NKE, DECK, ONON: ROA % Comparison
For the Footwear & Accessories subindustry, Brand Concepts's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brand Concepts ROA % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Brand Concepts's ROA % distribution charts can be found below:
* The bar in red indicates where Brand Concepts's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Brand Concepts (NSE:BCONCEPTS) has a ROA % of 0.98% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Brand Concepts and its competitors. This is 67% below median its historical median of 2.98. According to the industry distribution chart, Brand Concepts ranks #692 out of 1066 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 64.9%.
Is Brand Concepts' ROA % too high?
Brand Concepts' current ROA % of 0.98% is 67% below median its 10-year median of 2.98. The Manufacturing - Apparel & Accessories industry median ROA % is 1.90. Brand Concepts' value of 0.98% is 48.4% below this industry median. Based on the distribution chart, Brand Concepts ranks #692 out of 1066 companies in the Manufacturing - Apparel & Accessories industry, which is below the industry midpoint. Overall, Brand Concepts has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Brand Concepts' ROA % compare to NKE and DECK?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Brand Concepts ranks #692 out of 1066 companies for ROA %. This places Brand Concepts in the lower half of its industry. The industry median ROA % is 1.90. Brand Concepts' value of 0.98% is 48.4% below this benchmark. While the company's 10-year median is 2.98 vs. the industry median of 1.90, Brand Concepts has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Manufacturing - Apparel & Accessories company?
The median ROA % among Manufacturing - Apparel & Accessories companies is 1.90, based on 1,066 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Brand Concepts's current ROA % of 0.98% is 48.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Brand Concepts and its competitors. For the Manufacturing - Apparel & Accessories industry, the median ROA % is 1.90 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Brand Concepts's current ROA % is 0.98%, which is 67% below median its own 10-year median of 2.98. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brand Concepts stock overvalued right now?
Based on GuruFocus' analysis, Brand Concepts (NSE:BCONCEPTS) is currently considered Possible Value Trap. The stock's GF Value™ is ₹581.72, compared to a current price of ₹181.23 — trading 68.8% below its estimated fair value. The current ROA % is 0.98%, which is 67% below median its 10-year median of 2.98 and 48.4% below the Manufacturing - Apparel & Accessories industry median of 1.90. Brand Concepts' overall GF Score™ is 66/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Brand Concepts (NSE:BCONCEPTS), the current ROA % is 0.98% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brand Concepts (NSE:BCONCEPTS) Overvalued in 2026?
Based on GuruFocus' analysis, Brand Concepts stock appears to be undervalued.
The current stock price of ₹181.23 is trading 68.8% below its estimated GF Value™ of ₹581.72.
GuruFocus considers Brand Concepts to be Possible Value Trap.
Key valuation signals for NSE:BCONCEPTS:
ROA %: 0.98% (67% below median its 10-year median of 2.98)
GF Value™: ₹581.72 vs. price of ₹181.23 (68.8% below fair value)
Industry Position: 48.4% below the Manufacturing - Apparel & Accessories median (#692 of 1066)
No single metric tells the full story. See the NSE:BCONCEPTS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brand Concepts Ltd is an Indian company engaged in the business of manufacturing and trading of travel bags and accessories. It offers products such as luggage trolleys, backpacks, small leather goods like belts, clutches, and wallets for both men and women, women's handbags, and lifestyle accessories from various brands Juicy Couture, Aeropostale, Sugarush, Tommy Hilfiger Travel Gear, United Colors of Benetton, etc. The company sells its products through exclusive brand outlets, retail partners, and e-commerce websites like Amazon, Myntra, Nykaa, etc. It has one reportable segment, i.e., Travel Gear and related accessories. Geographically, the company generates all of its revenue from its domestic market.
66GF Score
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