Qingdao Citymedia Co (SHSE:600229) ROA %: 2.83% (As of Mar. 2026) — 68% Below Median

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SHSE:600229 Qingdao Citymedia Co Ltd SHSE:600229
62 GF Score
Price ¥5.16
GF Value ¥5.20
Valuation Fairly Valued
! 3 Warning Signs
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What is Qingdao Citymedia Co ROA %?

Qingdao Citymedia Co SHSE:600229 62 ROA % is 2.83% as of Mar. 2026, which is 68% below its 10-year median of 8.95. GuruFocus rates SHSE:600229 with a GF Score™ of 62/100 and a GF Value™ of ¥5.20 (Fairly Valued). The stock has 3 warning signs investors should review. Among 1,030 Media - Diversified companies, Qingdao Citymedia Co ranks worse than 79.42% on this metric.

ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Qingdao Citymedia Co's annualized Net Income for the quarter that ended in Mar. 2026 was ¥107 Mil. Qingdao Citymedia Co's average Total Assets over the quarter that ended in Mar. 2026 was ¥3,787 Mil. Therefore, Qingdao Citymedia Co's annualized ROA % for the quarter that ended in Mar. 2026 was 2.83%.

The historical rank and industry rank for Qingdao Citymedia Co's ROA % or its related term are showing as below:

SHSE:600229' s ROA % Range Over the Past 10 Years
Min: -10.67   Med: 8.95   Max: 10.26
Current: -10.67

During the past 13 years, Qingdao Citymedia Co's highest ROA % was 10.26%. The lowest was -10.67%. And the median was 8.95%.

SHSE:600229's ROA % is ranked worse than
79.42% of 1030 companies
in the Media - Diversified industry
Industry Median: 0.745 vs SHSE:600229: -10.67

Qingdao Citymedia Co  (SHSE:600229) ROA % Explanation

ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A bank’s ROA % is typically well under 2%.

Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:

ROA %(Q: Mar. 2026 )
=Net Income/Total Assets
=107.076/3786.729
=(Net Income / Revenue)*(Revenue / Total Assets)
=(107.076 / 2266.312)*(2266.312 / 3786.729)
=Net Margin %*Asset Turnover
=4.72 %*0.5985
=2.83 %

Note: The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.

E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.


Qingdao Citymedia Co ROA % Related Terms


Qingdao Citymedia Co ROA % Historical Data

* Premium members only.

The historical data trend for Qingdao Citymedia Co's ROA % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Qingdao Citymedia Co ROA % Chart

Qingdao Citymedia Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROA %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 6.79 8.34 9.58 1.95 -9.89

Qingdao Citymedia Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROA % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.91 -2.16 -0.84 -43.01 2.83

SHSE:600229 vs NYT, WLY: ROA % Comparison

For the Publishing subindustry, Qingdao Citymedia Co's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Qingdao Citymedia Co ROA % vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Qingdao Citymedia Co's ROA % distribution charts can be found below:

* The bar in red indicates where Qingdao Citymedia Co's ROA % falls into.


SHSE:600229
62GF Score
Qingdao Citymedia Co Ltd SHSE:600229
ROA % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Qingdao Citymedia Co ROA % Calculation

Qingdao Citymedia Co's annualized ROA % for the fiscal year that ended in Dec. 2025 is calculated as:

ROA %=Net Income (A: Dec. 2025 )/( (Total Assets (A: Dec. 2024 )+Total Assets (A: Dec. 2025 ))/ count )
=-396.991/( (4276.276+3751.599)/ 2 )
=-396.991/4013.9375
=-9.89 %

Qingdao Citymedia Co's annualized ROA % for the quarter that ended in Mar. 2026 is calculated as:

ROA %=Net Income (Q: Mar. 2026 )/( (Total Assets (Q: Dec. 2025 )+Total Assets (Q: Mar. 2026 ))/ count )
=107.076/( (3751.599+3821.859)/ 2 )
=107.076/3786.729
=2.83 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is four times the quarterly (Mar. 2026) net income data. ROA % is displayed in the 30-year financial page.

Frequently Asked Questions Learn more about ROA % →
What does a ROA % of 2.83% mean?
Qingdao Citymedia Co (SHSE:600229) has a ROA % of 2.83% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Qingdao Citymedia Co and its competitors. This is 68% below median its historical median of 8.95. According to the industry distribution chart, Qingdao Citymedia Co ranks #818 out of 1030 companies in the Media - Diversified industry, placing it in the top 79.4%.
Is Qingdao Citymedia Co's ROA % too high?
Qingdao Citymedia Co's current ROA % of 2.83% is 68% below median its 10-year median of 8.95. The Media - Diversified industry median ROA % is 0.75. Qingdao Citymedia Co's value of 2.83% is 279.9% above this industry median. Based on the distribution chart, Qingdao Citymedia Co ranks #818 out of 1030 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Qingdao Citymedia Co has a GF Score™ of 62/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Qingdao Citymedia Co's ROA % compare to NYT and WLY?
According to the Media - Diversified industry distribution chart, Qingdao Citymedia Co ranks #818 out of 1030 companies for ROA %. This places Qingdao Citymedia Co in the lower half of its industry. The industry median ROA % is 0.75. Qingdao Citymedia Co's value of 2.83% is 279.9% above this benchmark. While the company's 10-year median is 8.95 vs. the industry median of 0.75, Qingdao Citymedia Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Media - Diversified company?
The median ROA % among Media - Diversified companies is 0.75, based on 1,030 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Qingdao Citymedia Co's current ROA % of 2.83% is 279.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Qingdao Citymedia Co and its competitors. For the Media - Diversified industry, the median ROA % is 0.75 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Qingdao Citymedia Co's current ROA % is 2.83%, which is 68% below median its own 10-year median of 8.95. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Qingdao Citymedia Co stock overvalued right now?
Based on GuruFocus' analysis, Qingdao Citymedia Co (SHSE:600229) is currently considered Fairly Valued. The stock's GF Value™ is ¥5.20, compared to a current price of ¥5.16 — trading 0.8% below its estimated fair value. The current ROA % is 2.83%, which is 68% below median its 10-year median of 8.95 and 279.9% above the Media - Diversified industry median of 0.75. Qingdao Citymedia Co's overall GF Score™ is 62/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Qingdao Citymedia Co (SHSE:600229), the current ROA % is 2.83% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Qingdao Citymedia Co (SHSE:600229) Overvalued in 2026?

Based on GuruFocus' analysis, Qingdao Citymedia Co stock appears to be undervalued. The current stock price of ¥5.16 is trading 0.8% below its estimated GF Value™ of ¥5.20. GuruFocus considers Qingdao Citymedia Co to be Fairly Valued.

Key valuation signals for SHSE:600229:

  • ROA %: 2.83% (68% below median its 10-year median of 8.95)
  • GF Value™: ¥5.20 vs. price of ¥5.16 (0.8% below fair value)
  • GF Score™: 62/100 with 3 warning signs
  • Industry Position: 279.9% above the Media - Diversified median (#818 of 1030)

No single metric tells the full story. See the SHSE:600229 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Qingdao Citymedia Co Business Description

Address No.182 Haier Road, Publishing Building, Laoshan District, Qingdao, Shandong, CHN, 266061
Qingdao Citymedia Co Ltd is engaged in the publishing business. The company publishes books, periodicals, electronic audio, and video. Geographically the activities are carried out through China.
62GF Score

Get the complete analysis for SHSE:600229

ROA % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

¥5.16
Price
¥5.20
GF Value