RollinsSTU:RLS +0.05%88 ROA % is 13.78% as of Mar. 2026, which is 24% below its 10-year median of 18.08. GuruFocus rates STU:RLS with a GF Score™ of 88/100 and a GF Value™ of €52.87 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 98 Personal Services companies, Rollins ranks better than 94.9% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Rollins's annualizedNet Income for the quarter that ended in Mar. 2026 was €373 Mil.
Rollins's average Total Assets over the quarter that ended in Mar. 2026 was €2,708 Mil. Therefore, Rollins's annualized ROA % for the quarter that ended in Mar. 2026 was 13.78%.
The historical rank and industry rank for Rollins's ROA % or its related term are showing as below:
STU:RLS'
s ROA % Range Over the Past 10 Years
Min: 14.33 Med: 18.08 Max: 21.78
Current: 16.91
During the past 13 years, Rollins's highest ROA % was 21.78%. The lowest was 14.33%. And the median was 18.08%.
STU:RLS's ROA % is ranked better than 94.9% of 98
companies
in the Personal Services industry
Industry Median: 2.495
vs STU:RLS: 16.91
Rollins (STU:RLS) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Rollins ROA % Related Terms
Rollins ROA % Historical Data
* Premium members only.
The historical data trend for Rollins's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Personal Services subindustry, Rollins's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rollins ROA % vs Personal Services Industry
For the Personal Services industry and Consumer Cyclical sector, Rollins's ROA % distribution charts can be found below:
* The bar in red indicates where Rollins's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Rollins (STU:RLS) has a ROA % of 13.78% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Rollins and its competitors. This is 24% below median its historical median of 18.08. Over the past decade, Rollins' ROA % has ranged from 14.33 to 21.78. According to the industry distribution chart, Rollins ranks #5 out of 98 companies in the Personal Services industry, placing it in the top 5.1%.
Is Rollins' ROA % too high?
Rollins' current ROA % of 13.78% is 24% below median its 10-year median of 18.08. Over the past 10 years, this metric has ranged from a low of 14.33 to a high of 21.78. The Personal Services industry median ROA % is 2.50. Rollins' value of 13.78% is 452.3% above this industry median. Based on the distribution chart, Rollins ranks #5 out of 98 companies in the Personal Services industry, which is in the top quartile — a strong position relative to peers. Overall, Rollins has a GF Score™ of 88/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rollins' ROA % compare to SCI and HRB?
According to the Personal Services industry distribution chart, Rollins ranks #5 out of 98 companies for ROA %. This places Rollins in the top 5% of its industry — outperforming the majority of peers. The industry median ROA % is 2.50. Rollins' value of 13.78% is 452.3% above this benchmark. Historically, Rollins' own ROA % has ranged from 14.33 to 21.78 over the past decade. While the company's 10-year median is 18.08 vs. the industry median of 2.50, Rollins has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Personal Services company?
The median ROA % among Personal Services companies is 2.50, based on 98 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rollins's current ROA % of 13.78% is 452.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Rollins and its competitors. For the Personal Services industry, the median ROA % is 2.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rollins's current ROA % is 13.78%, which is 24% below median its own 10-year median of 18.08. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rollins stock overvalued right now?
Based on GuruFocus' analysis, Rollins (STU:RLS) is currently considered Modestly Undervalued. The stock's GF Value™ is €52.87, compared to a current price of €39.21 — trading 25.8% below its estimated fair value. The current ROA % is 13.78%, which is 24% below median its 10-year median of 18.08 and 452.3% above the Personal Services industry median of 2.50. Rollins' overall GF Score™ is 88/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Rollins (STU:RLS), the current ROA % is 13.78% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rollins (STU:RLS) Overvalued in 2026?
Based on GuruFocus' analysis, Rollins stock appears to be undervalued.
The current stock price of €39.21 is trading 25.8% below its estimated GF Value™ of €52.87.
GuruFocus considers Rollins to be Modestly Undervalued.
Key valuation signals for STU:RLS:
ROA %: 13.78% (24% below median its 10-year median of 18.08)
GF Value™: €52.87 vs. price of €39.21 (25.8% below fair value)
Industry Position: 452.3% above the Personal Services median (#5 of 98)
No single metric tells the full story. See the STU:RLS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rollins is a global leader in route-based pest control services, with operations primarily in the United States and across North, Central, and South America, Europe, the Middle East, Africa, and Australia. Its portfolio of pest-control brands includes the prominent Orkin brand, a market leader in the US and Canada, with near-national coverage. It also has a portfolio of other brands, which it uses to reach customers through alternative sales channels. Residential pest and termite prevention accounts for the majority of Rollins' services, reflecting its ongoing focus on the US and Canadian markets.
88GF Score
Get the complete analysis for STU:RLS
ROA % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
STU:RLS has been successfully added to your 
