ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Cooks Coffee Co's annualized return on capital (ROC %) for the quarter that ended in Sep. 2025 was 0.88%.
As of today (2026-06-26), Cooks Coffee Co's WACC % is 3.90%. Cooks Coffee Co's ROC % is 1.37% (calculated using TTM income statement data).
Cooks Coffee Co earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Cooks Coffee Co (AQSE:COOK) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Cooks Coffee Co's WACC % is 3.90%. Cooks Coffee Co's ROC % is 1.37% (calculated using TTM income statement data).
Cooks Coffee Co earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Cooks Coffee Co ROC % Related Terms
Cooks Coffee Co ROC % Historical Data
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The historical data trend for Cooks Coffee Co's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is two times the semi-annual (Sep. 2025) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cooks Coffee Co (AQSE:COOK) has a ROC % of 0.88% as of Sep. 2025. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Cooks Coffee Co and its competitors.
Is Cooks Coffee Co's ROC % too high?
Cooks Coffee Co's current ROC % is 0.88%. The Restaurants industry median ROC % is 4.21. Cooks Coffee Co's value of 0.88% is 79.1% below this industry median. Overall, Cooks Coffee Co has a GF Score™ of 16/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Cooks Coffee Co's ROC % compare to MCD and SBUX?
Cooks Coffee Co's ROC % of 0.88% can be compared against companies in the Restaurants industry. The industry median ROC % is 4.21. Cooks Coffee Co's value of 0.88% is 79.1% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Restaurants company?
The median ROC % among Restaurants companies is 4.21, based on 359 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cooks Coffee Co's current ROC % of 0.88% is 79.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Cooks Coffee Co and its competitors. For the Restaurants industry, the median ROC % is 4.21 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cooks Coffee Co's current ROC % is 0.88%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cooks Coffee Co stock overvalued right now?
Based on GuruFocus' analysis, Cooks Coffee Co (AQSE:COOK) is currently considered Possible Value Trap. The stock's GF Value™ is £0.19, compared to a current price of £0.07 — trading 63.2% below its estimated fair value. The current ROC % is 0.88% and 79.1% below the Restaurants industry median of 4.21. Cooks Coffee Co's overall GF Score™ is 16/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Cooks Coffee Co (AQSE:COOK), the current ROC % is 0.88% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cooks Coffee Co (AQSE:COOK) Overvalued in 2026?
Based on GuruFocus' analysis, Cooks Coffee Co stock appears to be undervalued.
The current stock price of £0.07 is trading 63.2% below its estimated GF Value™ of £0.19.
GuruFocus considers Cooks Coffee Co to be Possible Value Trap.
Key valuation signals for AQSE:COOK:
ROC %: 0.88%
GF Value™: £0.19 vs. price of £0.07 (63.2% below fair value)
Industry Position: 79.1% below the Restaurants median
No single metric tells the full story. See the AQSE:COOK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cooks Coffee Co Ltd is engaged in the food and beverage industry, focusing on operating a network of cafes internationally via franchised operations. The company's geographical segments are Global franchising and retail, United Kingdom and Ireland franchising, and New Zealand which derives the Royalties and Product Sales to Franchisees in these geographical locations, and it generates a majority of its revenue from the United Kingdom and Ireland Franchising segment.
16GF Score
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ROC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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