ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Flash Sports & Media Holdings's annualized return on capital (ROC %) for the quarter that ended in Mar. 2026 was -5.10%.
As of today (2026-06-24), Flash Sports & Media Holdings's WACC % is -22.25%. Flash Sports & Media Holdings's ROC % is -20.06% (calculated using TTM income statement data).
Flash Sports & Media Holdings generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Flash Sports & Media Holdings (NAS:FLZH) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Flash Sports & Media Holdings's WACC % is -22.25%. Flash Sports & Media Holdings's ROC % is -20.06% (calculated using TTM income statement data).
Flash Sports & Media Holdings generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Flash Sports & Media Holdings ROC % Related Terms
Flash Sports & Media Holdings ROC % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is four times the quarterly (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Flash Sports & Media Holdings (FLZH) has a ROC % of -5.10% as of Mar. 2026. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Flash Sports & Media Holdings and its competitors.
Is Flash Sports & Media Holdings' ROC % too high?
Flash Sports & Media Holdings' current ROC % is -5.10%. Overall, Flash Sports & Media Holdings has a GF Score™ of 54/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Flash Sports & Media Holdings' ROC % compare to HYFM and GP?
Flash Sports & Media Holdings' ROC % of -5.10% can be compared against companies in the Media - Diversified industry. The industry median ROC % is 1.41. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Media - Diversified company?
The median ROC % among Media - Diversified companies is 1.41, based on 1,016 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Flash Sports & Media Holdings and its competitors. For the Media - Diversified industry, the median ROC % is 1.41 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Flash Sports & Media Holdings's current ROC % is -5.10%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Flash Sports & Media Holdings stock overvalued right now?
Based on GuruFocus' analysis, Flash Sports & Media Holdings (FLZH) is currently considered Possible Value Trap. The stock's GF Value™ is $4.32, compared to a current price of $2.66 — trading 38.4% below its estimated fair value. The current ROC % is -5.10%. Flash Sports & Media Holdings' overall GF Score™ is 54/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Flash Sports & Media Holdings (FLZH), the current ROC % is -5.10% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Flash Sports & Media Holdings (FLZH) Overvalued in 2026?
Based on GuruFocus' analysis, Flash Sports & Media Holdings stock appears to be undervalued.
The current stock price of $2.66 is trading 38.4% below its estimated GF Value™ of $4.32.
GuruFocus considers Flash Sports & Media Holdings to be Possible Value Trap.
Key valuation signals for FLZH:
ROC %: -5.10%
GF Value™: $4.32 vs. price of $2.66 (38.4% below fair value)
No single metric tells the full story. See the FLZH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Flash Sports & Media Holdings Business Description
Urban-gro Inc operated as an integrated professional services and design-build firm offering architectural, engineering, and construction management solutions to the CEA, industrial, healthcare, and other commercial sectors. The company generated revenue by billing employees' time on client projects and provided architectural, engineering, systems procurement and integration, and construction design-build solutions with a single point of accountability. For CEA clients, it developed indoor cultivation facilities for specialty crops, including cannabis and produce such as leafy greens, vegetables, herbs, and berries. Its segments included Equipment Systems (commercial horticulture equipment), Services (design-build services), and Construction Design-Build (general contracting).
54GF Score
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ROC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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