ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Brave Bison Group's annualized return on capital (ROC %) for the quarter that ended in Dec. 2025 was 3.51%.
As of today (2026-07-03), Brave Bison Group's WACC % is 7.95%. Brave Bison Group's ROC % is 2.48% (calculated using TTM income statement data).
Brave Bison Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Brave Bison Group (LSE:BBSN) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Brave Bison Group's WACC % is 7.95%. Brave Bison Group's ROC % is 2.48% (calculated using TTM income statement data).
Brave Bison Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Brave Bison Group ROC % Related Terms
Brave Bison Group ROC % Historical Data
* Premium members only.
The historical data trend for Brave Bison Group's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is two times the semi-annual (Dec. 2025) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Brave Bison Group (LSE:BBSN) has a ROC % of 3.51% as of Dec. 2025. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Brave Bison Group and its competitors.
Is Brave Bison Group's ROC % too high?
Brave Bison Group's current ROC % is 3.51%. The Interactive Media industry median ROC % is 1.89. Brave Bison Group's value of 3.51% is 85.7% above this industry median. Overall, Brave Bison Group has a GF Score™ of 43/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Brave Bison Group's ROC % compare to GOOGL and META?
Brave Bison Group's ROC % of 3.51% can be compared against companies in the Interactive Media industry. The industry median ROC % is 1.89. Brave Bison Group's value of 3.51% is 85.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for an Interactive Media company?
The median ROC % among Interactive Media companies is 1.89, based on 559 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Brave Bison Group's current ROC % of 3.51% is 85.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Brave Bison Group and its competitors. For the Interactive Media industry, the median ROC % is 1.89 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Brave Bison Group's current ROC % is 3.51%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brave Bison Group stock overvalued right now?
Based on GuruFocus' analysis, Brave Bison Group (LSE:BBSN) is currently considered Significantly Overvalued. The stock's GF Value™ is £0.53, compared to a current price of £0.91 — trading 70.8% above its estimated fair value. The current ROC % is 3.51% and 85.7% above the Interactive Media industry median of 1.89. Brave Bison Group's overall GF Score™ is 43/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Brave Bison Group (LSE:BBSN), the current ROC % is 3.51% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brave Bison Group (LSE:BBSN) Overvalued in 2026?
Based on GuruFocus' analysis, Brave Bison Group stock appears to be overvalued.
The current stock price of £0.91 is trading 70.8% above its estimated GF Value™ of £0.53.
GuruFocus considers Brave Bison Group to be Significantly Overvalued.
Key valuation signals for LSE:BBSN:
ROC %: 3.51%
GF Value™: £0.53 vs. price of £0.91 (70.8% above fair value)
Industry Position: 85.7% above the Interactive Media median
No single metric tells the full story. See the LSE:BBSN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brave Bison Group PLC is an independent digital media and social video broadcaster. The company is engaged in the provision of digital advertising and technology services to blue-chip companies, like social media advertising, influencer marketing, paid media services, and search engine optimization services, and it owns and operates a network of social and digital media channels. These channels principally exist on platforms such as YouTube, Snapchat, Facebook, TikTok, and Instagram. The geographic segment includes the United Kingdom and Europe; and the rest of the world.
43GF Score
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