PHSE (Pride Holdings Group) ROC %: -30.80% (As of Dec. 2025)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

What is Pride Holdings Group ROC %?

Pride Holdings Group PHSE -0.57% ROC % is -30.80% as of Dec. 2025. The stock has 1 warning sign investors should review.

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Pride Holdings Group's annualized return on capital (ROC %) for the quarter that ended in Dec. 2025 was -30.80%.

As of today (2026-07-14), Pride Holdings Group's WACC % is -36.05%. Pride Holdings Group's ROC % is -30.80% (calculated using TTM income statement data). Pride Holdings Group generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.


Pride Holdings Group  (OTCPK:PHSE) ROC % Explanation

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.

There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.

Why is ROC % important?

Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, Pride Holdings Group's WACC % is -36.05%. Pride Holdings Group's ROC % is -30.80% (calculated using TTM income statement data). Pride Holdings Group generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.


Be Aware

Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.


Pride Holdings Group ROC % Related Terms


Pride Holdings Group ROC % Historical Data

* Premium members only.

The historical data trend for Pride Holdings Group's ROC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pride Holdings Group ROC % Chart

Pride Holdings Group Annual Data
Trend Dec24 Dec25
ROC %
-22.00 -30.80

Pride Holdings Group Semi-Annual Data
Dec24 Dec25
ROC % -22.00 -30.80

Pride Holdings Group ROC % Calculation

Pride Holdings Group's annualized Return on Capital (ROC %) for the fiscal year that ended in Dec. 2025 is calculated as:

ROC % (A: Dec. 2025 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (A: Dec. 2024 ) + Invested Capital (A: Dec. 2025 ))/ count )
=-9.091 * ( 1 - 0% )/( (1.368 + 57.672)/ 2 )
=-9.091/29.52
=-30.80 %

where

Pride Holdings Group's annualized Return on Capital (ROC %) for the quarter that ended in Dec. 2025 is calculated as:

ROC % (Q: Dec. 2025 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (Q: Dec. 2024 ) + Invested Capital (Q: Dec. 2025 ))/ count )
=-9.091 * ( 1 - 0% )/( (1.368 + 57.672)/ 2 )
=-9.091/29.52
=-30.80 %

where

Note: The Operating Income data used here is one times the annual (Dec. 2025) data. The tax rate is limited to between 0% and 100%.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROC % →
What does a ROC % of -30.80% mean?
Pride Holdings Group (PHSE) has a ROC % of -30.80% as of Dec. 2025. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Pride Holdings Group and its competitors.
Is Pride Holdings Group's ROC % too high?
Pride Holdings Group's current ROC % is -30.80%.
How does Pride Holdings Group's ROC % compare to INTG and GHG?
Pride Holdings Group's ROC % of -30.80% can be compared against companies in the Travel & Leisure industry. The industry median ROC % is 3.77. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Travel & Leisure company?
The median ROC % among Travel & Leisure companies is 3.77, based on 833 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Pride Holdings Group and its competitors. For the Travel & Leisure industry, the median ROC % is 3.77 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pride Holdings Group's current ROC % is -30.80%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pride Holdings Group stock overvalued right now?
Pride Holdings Group (PHSE) has a current ROC % of -30.80%. The current ROC % is -30.80%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Pride Holdings Group (PHSE), the current ROC % is -30.80% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Pride Holdings Group Business Description

Address 250 North Orange Avenue, Suite 1030, Orlando, FL, USA, 32801
Pride Holdings Group is a diversified hospitality and entertainment management holding company. The group is an LGBTQ+ hospitality and cultural rollup. Along with its subsidiaries, the group operates across the bar, restaurant, hotel, nightclub, and live-entertainment sectors. Its brands are Aqua Plex, Club One, Johnsons, Stonewall, and Others.